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1
2
3
4
Digital Signage




                  5
Branche

Every analyst report forecasts ongoing double digital growth
for the Digital Signage industry in terms of display shipments,
Advertising and overall industry revenues.
Each company that provides industry analysis/outlook
including iSupply, PQ Media, NPD DisplaySearch, ABI Research,
Northern Sky Research, Frost & Sullivan and others point to
growth in the 20% compound annual growth rate (CAGR)
territory for most areas of the industry.
                                                             ay
                                                   is half w
                                           esector
                                   sthat th R
                         i nd icate 3% CAG
                 ysearch eriod of 2
          D ispla -year p
     NPD h a 10
            g
      throu

                                                             6
Stichting DiSiN

2Samenwerken = meer kennis = meer business


                                   News

                                 Events

                                 Academie

                                 Service




                                             7
Doel

Digital Signage Centre
• Showroom
• Kantoor DiSiN
• Test locatie
• Vergader faciliteit
• Training center



Duitsland / Hamburg
 Showroom Samsung
 Showroom Komma,tec
 Showroom Neo



                         8
Markt in Nederland




                     9
Markt in Nederland

                     € 159 miljoen




                     Digital =
                     3 % van OOH ??




                                     10
Markt




        11
Interactivity
 SMS
 RFID - NFC
 Bluetooth - Wifi
 QR Codes
 Augmented Reality
 Touch – multitouch - touchless
 Bewegingsensor – camera herkenning
    beweging / gebaren / gezicht / emotie / ogen / stem
    spraak – Leap / pointen
 Tickertape – Twitter feed


 Connectie      beeldscherm ~ Smartphone

                                                          12
Interactivity




                13
14
Less is more !




                 15
Augmented Media




                  16
Neuroscience




               17
XXX




      18
Pauze – Meet & Greet




                       19
Narrowcasting + 1




                    20
Media on the Move




                    21
2013




       22
2012




       23
24
25
26

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Presentatie 07.03.2013