Waiwai Company plans to enter the Australian market by directly exporting their noodles. Australia represents an opportunity for market expansion due to its growing population, high GDP per capita, and strategic location in the Asia Pacific region. Waiwai will finance the export through their own budget and potentially local investors or loans, with the goal of increasing sales and profits internationally. Key risks include fluctuations in exchange rates and competition from existing suppliers in Vietnam and Indonesia. However, Thailand and Australia's free trade agreement reduces costs and barriers to entry.

1. Foreign Market Entry Plan for
Waiwai Company
Present by:
Suman BHATTARAI
Nguyen Thi Diem Hoa
Juwon Woo
International Finance

2. Company Overview
Name: Waiwai - Tom Yum Mun Goong
Well-known Noodles Company
International Exporter
Best quality of noodles
Great manufacturing capacity

3. Target Country
Australia
24 Millions of Population
49,882$ per capita

4. Objectives of Investment in Australia
Expanding Business/Market
Easy Access to Potential Market
Increase in Sales & Profit
Product Internationalization

5. Advantages of Australian Markets
❖ An Innovative Economy,
❖ A resilient and growing economy,
❖ Stable political environment,
❖ Excellent infrastructure with prominent
future development plans,
❖ The best access to the fast growing
region in the world – Asia Pacific.

6. Direct Export
Factory
Warehouse

7. Market Entry Strategies
Direct Export
Why???
★ Cost Minimization,
★ Availability of Human Resources,
★ Low Production Cost,
★ The Thailand-Australia Free Trade
Agreement (TAFTA).

8. Competitor Analysis
★ Existing Supplier from Vietnam and Indonesia
★ Relatively High Price
★ Not So Many Product Varieties
★ Less Promotion Budget
★ Small Market Coverage

9. Exported Financial Plan
➢ How should it be financed ?

10. ✓ Own financed from company’s financial budget
✓ Loan from local bank (in Thailand)
✓ Interest rate is favorable in the market
✓ Potential or local investors
✓ Promising rate of return

11. Challenges
Risk Type Ranking Consequences Mitigate the risk
Export/Import Legal &
regulation Risk
High Pending/delaying the products’
transaction procedure
Up to date all the
regulation/rule from
government
announcement
Exchange rate Risk High The fluctuation of the THB
versus AUD in some period of
time within a year
Payment Risk High Loss the sales/revenue Credit payment term
Competition Risk High Market Expansion & Share Business Strategies

12. Sources
http://www.habc.gr/australia-leading-business-destination.asp
http://dfat.gov.au/trade/resources/Pages/benefits-of-trade-and-investment.aspx
http://www.ustrading.com/en/products/new/item.asp?itemid=45792
http://www.foodiggity.com/the-top-ten-instant-noodles-of-all-time/

13. Thank You