3. OVERVIEW
• Since the time of independence ,
The small scale sector has been major
contributor of country’s GDP
• In India it is estimated that about
2crore persons are engaged in these
industries
• The growth of these units is rapid but
still it is low as compared to SSI of
other countries
4. Why do Business needs to Grow ??
To face adversities
Increase in sales turnover
Facilitate the use of modern
technology
Desire to do something specific
in business also leads to growth
in business
6. A. Start up :- “TRY MY PRODUCT”
A. Growth stage :- “BUY MY PRODUCT
TO TRY MY PRODUCT “
B. Expansion stage :- Introduction
of new product lines and
opening of more branches
7. D) Maturity stage :- TRADE-IN TO
SURVIVE
E) Decline stage :- ENTERPRISE
PREFER TO CLOSE THEIR SHUTTERS
8. TYPES OF GROWTH STRATEGIES
INTERNAL
GROWTH
STRATEGY
EXTERNAL
GROWTH
STRATEGY
EXPANSIO
N
DIVERSIFICAT
ION
JOINT
VENTURE
MERGER Sub-contrac
ting
