3. Video
Games
TREND Print Radio
1
Bill
Television Boards
Ipod/Ipad/PSP
Ipod/Ipad/PSP
TREND
2
Social
Networks
Couch Gaming Music
Bookworms Wanderers
Potatoes Addicts Lovers
Bidirectional
Best Practices
Communication Transmedia
of Traditional
of Online Storytelling
Marketing
Platforms
4. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
MEASUREMENT RETURN ON ENGAGEMENT
LEARNING CREATE YOUR OWN CAMPAIGN
5. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
MEASUREMENT RETURN ON ENGAGEMENT
LEARNING CREATE YOUR OWN CAMPAIGN
6. TRANSMEDIA STORYTELLING is a process of
conveying messages, themes or storylines to mass
audience through and ARTFUL and WELL-PLANNED
use of multiple media platforms
TRANS-
MULTIPLE
ENGAGING MEDIA
MEDIA
CONTENT STORY
PLATFORMS
TELLING
7.
8. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
MEASUREMENT RETURN ON ENGAGEMENT
LEARNING CREATE YOUR OWN CAMPAIGN
9. MULTIPLE TRANS-
ENGAGING MEDIA
CONTENT MEDIA
STORY
PLATFORMS TELLING
Immersive
World
Movies
Engaging
Characters
Web
Timeless Comics
Theme
Video
Games
Brand/Story Arc Platform Strategy
10. "The medium is the message" means that the form of a
medium embeds itself in the message, creating a
symbiotic relationship by which the medium
influences how the message is perceived.
Provoke
Imagination
Thought
ONLINE
WEB COMICS
ARTICLES
Active
Engagement Learning
VIDEO AUDIO
GAMES JINGLES
Passive Create
Engagemen
Conversations
MOVIES/ t SOCIAL
ADS MEDIA
11. Compelling
(often Timeless
Utopian) Theme
Storyline
Multiple
Involving
Access
Characters
points
Ingredients
Immersive of a Loyal Fan
World Transmedia Base
Brand Story
12. Intense
Loyalty
Long-term Longer
Engagement Lifespan of
a Campaign
WHY
TRANSMEDIA
Bidirectional Substantially
Communication Increase ROE
13. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
MEASUREMENT RETURN ON ENGAGEMENT
LEARNING CREATE YOUR OWN CAMPAIGN
15. MOVIE 1 MOVIE 2 MOVIE 3
THE MATRIX FRANCHISE
VIDEO GAME WEB COMICS ANIMATION
16. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
MEASUREMENT RETURN ON ENGAGEMENT
LEARNING CREATE YOUR OWN CAMPAIGN
19. Compelling
(often Timeless
Utopian) Theme
Storyline
Multiple
Involving
Access
Characters
points
Ingredients
Immersive of a Loyal Fan
World Transmedia Base
Brand Story
20.
21.
22.
23.
24.
25. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
RETURN ON ENGAGEMENT &
MEASUREMENT AD OPTIMIZATION
LEARNING CREATE YOUR OWN CAMPAIGN
27. WEB CAST TWITTER
FACEBOOK FANS
FACEBOOK FEEDBACK
28. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
MEASUREMENT RETURN ON ENGAGEMENT
LEARNING CREATE YOUR OWN CAMPAIGN
29. Awareness Viral Reach= Sum of G.P (Viral
Factor 0.5) & CPM
Intent
No. of Facebook Likes, Twitter
Reach calculation, Share of
Desire Conversation & CPC
Action
Remix & Share Percentage
Loyalty
Content Creation
Advocacy (Prosumer Communities)
30. WHAT IS IT?
CONCEPT & WHY USE IT?
WHAT IT’S NOT!
CASES - CASES -
APPLICATION FILMS BRAND
CAMPAIGNS
RETURN ON ENGAGEMENT &
MEASUREMENT AD OPTIMIZATION
LEARNING CREATE YOUR OWN CAMPAIGN
