Twitter fleets is a story feature by Twitter and the origin of Stories as a feature lies with Snapchat. Snapchat had the first mover advantage with this feature in 2013 but couldn't capitalize on it as Instagram and WhatsApp leveraged it better and gained more Monthly active users (MAU) and higher user retention cum engagement rate. Today as things stand, Facebook has 2.6 billion MAU; WhatsApp has 2 billion MAU; Instagram has 1 billion MAU. However, Twitter lags behind with only 330 million MAU. I know that 330 million MAU ain't a small number either but still it's 8x less than Facebook! In view of this, Twitter has launched Fleets which is ephemeral content valid for 24 hours and since stories have had more engagement on other social media channels so it is expected that twitter will have higher subscriptions and better engagement rates. Take a look at this 12 slide presentation to know all you need to know about Twitter Fleets. Social Buzz is a Times of India empanelled Digital Marketing agency based in south Delhi. Founded by IIM-A, MICA and BITS Pilani alumni in January 2016, Social Buzz (A unit of GMS Hospitality Services Private Ltd) is a 360 degree Digital Marketing agency that relies on customer insights and extensive research to drive strategies and execute them end to end. We have developed varied search strategies for a range of leading brands to small and medium sized organizations across diverse industries worldwide. We have developed search strategies for leading brands to small and medium sized businesses across many industries in worldwide. We have developed search strategies for leading brands to small and medium sized businesses across many industries in the UK and worldwide. You can reach out to us at contact@socialbuzz.org.in and ambuj@socialbuzz.org.in or +91 7042106011 to know more.