The document discusses the importance of sales teams listening to their own sales calls. It notes that salespeople often have blind spots in what they say to prospects. Listening to calls allows salespeople to improve by recognizing these blind spots. However, many salespeople do not like to listen to their own voice, it is not a coaching requirement, or they do not know how to effectively review their calls. The document provides a 7-step process for salespeople to review their calls to improve performance and outlines 5 additional tips, such as having team members listen to 2 calls per week and using successful calls as the basis for coaching. The overall message is that sales teams need coaching now more than ever and listening to their own calls is an
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