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Keys to
Better
Selling
Phraseology 101
Robert A. Prentice & Associates 605-450-1955
Talk In the
Language
of the
People
Minimize Tech
Speak
Get them
saying
YES, YES
Immediately!!!
May I have your
permission?
Key Questions
What will this
ultimately
mean to you?
Key Questions
If there were away to
_______,
you would want to know
more correct?
Key Questions
Thinking People:
What are your thoughts?
Visual People:
How do you see this
working for you?
Key Questions
Feeling People:
How do you feel about this?
Key Questions
I am very curious...
What this means to you is...
Ultimately you will be able to...
Key Statements
Picture this...
I understand...
Key Statements/Phrases
Most important:
ASK FOR THE BUSINESS. IF we do
not ask for it we will not get it!!! WE
MUST ASK!
May I take your order today?
Key Statements/Phrases

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Phraseology 101