Measuring Website Peroformance.

1. Measurement of Website
Performance
Dr K V R Satya Kumar

2. Digital Performance
• Website Performance will enable you to identify key insights on your
client's business, allowing you to make informed suggestions on the ways
in which their website engages within the right context of their competitive
landscape
• Google Analytics is a web analytics service offered by Google that
lets you track and analyze your website traffic. It’s a free-to-use tool
that you install by copying and pasting a few lines of code into your
website. Then it starts to record visit and visitor data. What pages
are visited, for how long, that kind of thing.
• There are actually dozens upon dozens of metrics and dimensions
available to help you analyze your website’s performance. And in the
Google Analytics interface, you have lots of handy, pre-packaged
reports to make the task easier. They’re great but the problem is that
each website is unique which those reports don’t necessarily take
into account.

3. Google Analytics
The tool is free and it helps you uncover all sorts of useful data
about your website. Here are just a few of the things Google
Analytics can help you discover:
• Number of Pageviews
• Number of Visitors
• How long visitors stay on the site
• Traffic sources (how people get to your site)
• Top content (which pages people are visiting most)
• Search terms used to find your site
• Conversions based on goals you set

4. Website optimization
Website optimization is a big topic, but the tools you can use fall into
six main categories:
• Page speed
• Search engine optimization (SEO)
• User experience (UX)
• Conversion rate optimization (CRO)
• Mobile-first
• Accessibility

5. PageSpeed Insights
What it is: created by Google, PageSpeed Insights is a simple, free website speed checker.
What you can optimize: website page speed, desktop website performance, and mobile page
speed.
How to use it: enter any URL and click “Analyze”. PageSpeed Insights will return a page speed
score out of 100 and give suggestions on how to make your site load faster.

6. Hot Jar
• What it is: Hotjar is behavior analytics software that measures website visitor interactions
and feedback.
• What you can optimize: find and fix bugs, optimize page design for conversion rate, and
improve UX.
• How to use it: sign up, add the Hotjar tracking code to your site, and you'll automatically
start recording sessions and generating heatmaps. Don't forget to set up an on-site
survey to gather direct user feedback. Hotjar is free for up to 35 sessions/day and 3
surveys.

7. Google Search Console (GSC)
• What it is: Search Console is a free search optimization tool from Google.
• What you can optimize: measure SEO performance, view keyword
impressions, and clicks, see your backlinks, and check for crawling and
speed errors.
• How to use it: sign in with your Google account, verify site ownership, and
wait for data to be collected.

8. Screaming Frog
• What it is: Screaming Frog is website crawling software for PC, Mac, or Linux.
• What you can optimize: on-page and technical SEO—find broken links, check
HTML and XML sitemaps, find duplicate content, check redirects, and analyze
page titles and meta descriptions.
• How to use it: download Screaming Frog and enter a URL or sitemap to start
crawling. Screaming Frog is free for up to 500 URLs.

9. Google Optimize
• What it is: Google Optimize is a free website experiment platform that integrates with Google Analytics.
• What you can optimize: use A/B testing, split testing, and multivariate testing (MVT) to test variations of different
web pages and measure how they perform.
• How to use it: sign up for Google Optimize with your Google account, add the tag to your site, install the Chrome
extension, and launch a new test after creating page variants.
• Did you know? Hotjar integrates with Google Optimize and automatically detects when visitors are in an Optimize
experiment. You can filter Hotjar session recordings by Optimize experiment ID and see how visitors browse, click,
and scroll on each test page.

10. GTmetrix
• What it is: GTMetrix is a web page speed tool.
• What you can optimize: page load speed.
• How to use it: enter any URL and click “Test your site” for a basic speed
test. Click the drop-down on each recommendation to learn how to make
your page load faster.

11. WAVE
• What it is: WAVE is a web accessibility evaluation tool.
• What you can optimize: find accessibility issues like missing alt text, small text size, and contrast errors that make your content
inaccessible to screen readers.
• How to use it: enter any URL and click through the icon-coded errors to see what to change and learn why improved accessibility is
important.
Now you know you don’t need to spend money to start optimizing your website, you can start playing around with one or more of the
tools we just covered.But if you want to go deeper into optimizing a specific area of your website—for example, making a landing
page load faster or finding a new keyword for a blog post—here’s a look at the different types of web optimization you can focus on,
and more tools that will help you get the job done.