User Driven Product Strategy

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User Driven Product Strategy

  1. 1. User Driven Product Strategy Satyajeet Singh Web Innovation 2009 http://www.indiastudychannel.com/pictures/gallery/sonu777p__Self%20help.JPG All rights reserved © 2009
  2. 2. Why User ? http://www.alorachistiakoff.com/wp-content/uploads/2009/04/monkey-thinking.jpg All rights reserved © 2009
  3. 3. Web 2.0 seems to be like Pink Floyd lyrics; It can mean different things to different people, depending upon their state of mind. - Kevin Maney Web 1.0 was Commerce, Web 2.0 is People - Ross Mayfield All rights reserved © 2009 http://www.badwolfdesigns.com/images/web2_logos.gif
  4. 4. Customer was always the KING http://farm3.static.flickr.com/2016/2454511369_52800c63cc.jpg?v=0 All rights reserved © 2009
  5. 5. But Internet has made him STRONGER All rights reserved © 2009 http://www.collider.com/uploads/imageGallery/Three_Hundred_300/300_movie_image_gerard_butler.jpg
  6. 6. He is much more “SOCIALLY” Aware http://www.connectedinternet.co.uk/wp-content/uploads/2009/04/socialme.png All rights reserved © 2009
  7. 7. His Keyboard is mightier than Sword http://www.chipchick.com/wp-content/uploads/2008/11/qwertypen.jpg All rights reserved © 2009
  8. 8. He Feeds your Business http://img507.imageshack.us/img507/4298/auntarcticnotcaringsubmrd4.gif All rights reserved © 2009
  9. 9. and, His Loyalty is decreasing http://www.insidesuccessradio.com/uploads/media/cheating_men.jpg All rights reserved © 2009
  10. 10. Social Networking trends for Canada 2004 - 09 2004 2006 2007 All rights reserved © 2009
  11. 11. Social Networking trends for Canada 2004 - 09 2004 - 09 The Next Big 2009 Thing ? All rights reserved © 2009
  12. 12. So, how to shift focus to Users http://www.funnyhub.com/content_images/3183_1592_bush-thinking-hard.jpg All rights reserved © 2009
  13. 13. Shift from “I have a Product” http://www.expressionsofexcellence.com/GIFs/creative_selling.gif All rights reserved © 2009
  14. 14. to “I have a Solution” http://www.hydroserve.com/images/Lab12.jpg All rights reserved © 2009
  15. 15. Focus Less on Means, More on End All rights reserved © 2009
  16. 16. Know your Users http://cribb.in/wp-content/uploads/2009/03/sbi-advertising.jpg All rights reserved © 2009
  17. 17. Understand his Needs http://checkengineusa.com/dennislembree/blog/media/runs_notepad_fast.gif All rights reserved © 2009
  18. 18. Listen to him http://www.public-speaking-for-kids.com/public-speaking-firstpoint.jpg All rights reserved © 2009
  19. 19. - Ask The User - Be Your Own Customer - Online Surveys / Feedback - Look at the Data - Speak to your Front-Line Staff All rights reserved © 2009 http://www.changeforge.com/wp-content/uploads/2008/05/checkbox.jpg
  20. 20. Build PERSONAS to bring focus http://i272.photobucket.com/albums/jj166/Tuputamadrelaciega/Emoticons.jpg?t=1240911295 All rights reserved © 2009
  21. 21. Make him feel Special http://nikeid.nike.com/nikeid/index.jsp All rights reserved © 2009
  22. 22. Know what he thinks of Competition http://weblogs.baltimoresun.com/news/captioncall/0613sumo-wrestlers.jpg All rights reserved © 2009
  23. 23. Cobupe © <coupe> “Competition Benchmarking based on User Perception” All rights reserved © 2009
  24. 24. Survey on Social Networking 1 Apps 2 Customizations 3 Ease of use 4 Mobile Access 5 Network updates 6 Privacy 7 Reminders 8 Speed 9 Visual appeal All rights reserved © 2009
  25. 25. Survey on Social Networking Parameter Priority Ease of use 1 9 3 Privacy 2 6 6 Speed 3 7 7 Visual Appeal 4 7 5 Network Updates 5 5 7 Apps 6 3 8 Reminders 7 7 4 Customizations 8 4 3 Mobile Access 9 4 7 All rights reserved © 2009
  26. 26. Cobupes’ © <coupes’> (Likes) (Dislikes) (Neutral) Speed Apps Network Updates Mobile Access Privacy Visual Appeal Ease of use Customisation Reminders All rights reserved © 2009
  27. 27. Examples of Few User Driven Missions http://www.qatarliving.com/files/Windsor.jpg All rights reserved © 2009
  28. 28. The Google User Experience team aims to create designs that are Useful, Fast, Simple, Engaging, Innovative, Universal, Profitable, Beautiful, Trustworthy, and Personable. A product that gets the balance right is quot;Googleyquot; – and will satisfy and delight people all over the world. We want to help people make their content available to the people who matter to them. All rights reserved © 2009
  29. 29. Thanks ! http://blog.provokat.ca/uploads/love_me.jpg All rights reserved © 2009

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