The document discusses different ways to differentiate products and services. It notes that while everyone wants to feel unique, they also want to feel similar to others. Some ways to differentiate include considering who, what, when, where, why, and how a product or service is used. Differentiation can be real or irrational, and just because something is unique does not mean it is useful. The document provides examples of differentiating a taxi service based on these factors.
9. a) Actually their needs are
unique
b) They want to be perceived
as people with that unique
need
Or
You need to acknowledge that
unique need because..