INTERNATIONAL CULTURE (PROJECT)

1. INTERNATIONAL CULTURE
SUBMITTED BY: SATNAM KAKKAR

2. DEFINITION OF CULTURE
Culture is defined as a set of values, traditions or
beliefs a group shares, whether due to age, race or
ethnicity, religion or gender. Other factors that
contribute to workplace diversity and cultural
differences in the workplace are differences
attributable to work styles, education or disability.

3. THE IMPORTANCE OF CULTURE IN DIFFERENT
BUSINESS CONTEXTS

4. 1.FACE TO FACE:
At the face-to-face level in meetings the language and behavior of
different peoples vary and their mutual understanding of each
other’s culture will influence the effectiveness and efficiency of
communication between them.
2.COMPANY TO COMPANY :
For firms to build successful alliances and partnerships, or for M&A
activities to succeed at the company-to-company level, there needs
to be an understanding of the organizational differences between
them. This covers practically every element of corporate
organizations from decision-making structures and systems and
management–labor relationships to Individual employees’ attitudes
toward their work and their employer.
THE IMPORTANCE OF CULTURE IN DIFFERENT
BUSINESS CONTEXTS

5. THE IMPORTANCE OF CULTURE IN DIFFERENT
BUSINESS CONTEXTS
3.COMPANY TO CUSTOMER :
Culture influences the behavior and preferences of clients
and customers. To sell successfully in a foreign market, a
manager needs to adapt his or her product or service to
meet the different needs of that particular group of
customers. Any alteration in advertising, marketing,
product or service features, after-sales support, technical
back-up, documentation, etc.

6. DISCRIMINATION
Discrimination is the act of giving an employee or
potential employee an unfair advantage or disadvantage
in the workplace based on his or her gender, age, creed
or religion, political affiliation, handicap, marital status, or
ethnicity.

7. DIFFERENT TYPES OF EMPLOYMENT
DISCRIMINATION ISSUES
 Age
 Gender
 Race
 Ethnicity
 Skin Color
 National Origin
 Mental or Physical Disability

8. HOW CULTURAL DIFFERENCES IMPACT
INTERNATIONAL BUSINESS ?
1. COMMUNICATION
2. WORKPLACE ETIQUETTE
3. ORGANIZATIONAL HIERARCHY