London Book Fair 2012 Society of Young Publishers Get Into Publishing seminar

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Slides from presentation from Suzanne Kavanagh, Partnership Manager at Creative Skillset, from the SYP seminar on How to Get Into Publishing at the 2012 London Book Fair.

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  • Industry-backed social enterpriseOur vision is to help the creative industries be world beatingWe help achieve this by leading the UK creative industries’ skills and talent driveFirst a brief overview of context the industry is working in – 7 key issues:Growing consumption of digital productsProliferation of – sometimes – low cost substitutesIncreased competitionShifting dynamics in sales and marketingGrowing importance of digital platformsPricing and margin pressuresRights complexities
  • London Book Fair 2012 Society of Young Publishers Get Into Publishing seminar

    1. 1. How to Get Into Publishing#GetIntoPub @sashersSuzanne KavanaghPartnership Manager, Creative Skillset
    2. 2. Publishing in numbers• 11,600 companies• 88% employers <10 staff; 2% 100+ staff• 194,650 people working in the industry• 36% based in London; 14% in south east• 28% managers & senior officials• 67% >35 years old
    3. 3. Recruitment• 21% from Creative Media industries• 43% outside Creative Media industries• 37% direct from education• 13% had current vacancies• 36% of these were hard to fill• 51% graduates – 70% in books• 35% has done unpaid work experience
    4. 4. Why skills matter Platform neutral publishing = multi-platform content and traditional ‘craft’ skills API & App Audio Brand Design & Video planning, Non-linear Commissioning development, webplanning, producti management storyboard production & narrative IP & Copyright optimisation on & editing cross platform editing Interactive Radio Advertising Gaming Publishing Animation TV media
    5. 5. Consequences of skills gaps28% of employers report skills gapsConsequences include:•75% delay products•49% lose business•48% outsource work•48% increase costs•35% difficulty meeting quality standards
    6. 6. What are the skills gaps? Sales & Leadership & Finance Marketing Management Develop content Technical Skills for multiple Business Skills platforms Skills Using Multi-skilling Creative Talent Software Packages
    7. 7. HelpPublishing National Occupational Standardshttp://www.creativeskillset.org/standards/Information on the publishing industryhttp://www.creativeskillset.org/publishing/Publishing careers informationhttp://www.creativeskillset.org/publishing/careers/Careers helplinehttp://www.creativeskillset.org/careers/Skillset course searchhttp://www.courses.creativeskillset.org/Skillset work placement guidelineshttp://www.creativeskillset.org/companies/your_staff/placements/
    8. 8. Your skills portfolio
    9. 9. Say helloSuzanne Kavanaghsuzannek@creativeskillset.org@SkillsetSSC @sashersSlideshare: www.slideshare.net/sasherswww.creativeskillset.org/publishingwww.blog.creativeskillset.org

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