Strategic Marketing Consulting

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An overview of Tennant Consulting, a strategic marketing consulting firm

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Strategic Marketing Consulting

  1. 1. An Introduction to Steve Tennant Grow Your Software Company. Faster. www.tennantconsulting.com
  2. 2. We work with Hot Startups Inc. 500 Software & Internet Companies
  3. 3. Common Startup Challenges • “I have a business idea but I’m not sure how to turn it into a company.” • “We need to build a marketing team and I’m not familiar with how to do that.” • “We need a strategic alliance.” • “We need to raise venture capital.” • “We need to take our company in a new direction, but we’re unsure how to do that.”
  4. 4. Common Growth Company Challenges • “We have a new product idea and want to make sure we get it right.” • “We need to improve customer satisfaction.” • “We need to improve our marketing.” • “We need a strategic alliance.” • “We want to improve our product and sales competitiveness.”
  5. 5. Representative Clients • Hosted corporate tax software • Accounting & audit software Rolling Thunder • Enterprise pricing software • RFID supply chain application software solution • Hosted medical billing software • Expandable, redundant USB hard drive • IT asset management software • Building energy analysis software • Product management for e-learning products • Data storage security • Wireless power products for consumer electronics • Corporate training materials printing software • Credit and collections software • Grid computing solutions • Hosted bio-computing software • Offshore product management services • Collaborative software solution • Global capital markets trading software • 4D Global Partners 5
  6. 6. Tennant Consulting Services Strategy Capital Products Marketing Alliances Executive Team Financing Product Mgmt Marketing Alliance Facilitation Assessment Assessment Assessment Assessment Market Needs Positioning & Vision & Mission Business Plan Alliance Strategy Interviews Messaging Market Trends & Investor Win/Loss Website Strategy Alliance Programs Analysis Presentation Analysis & Content Competitive Product Business Marketing Plan & Investor Meetings Alliance Marketing Analysis Plan Budget Opportunity Due Diligence Product PR & Thought Alliance Partner Assessment Support Messaging Leadership Recruiting Strategy Term Sheet Trade Shows & Relationship Beta Customers Development Support Events Rescue/Facilitation Strategy Execution Board Sales & Customer Alliance Scorecard Launch & Metrics Communications Conferences & Metrics Project Management Leadership Feedback & Coaching Organization Design, Staff Recruiting & Development Collaborative Operating System
  7. 7. What makes different Target market focus • B2B software & Internet focus Breadth of service offerings • Strategy • Marketing • Product management • Alliances • Venture Capital How We Work • Work on-site, and at client’s customers • Adept at aligning teams, collaboration
  8. 8. My Career Timeline 1983 1994 2000 2001 Roles • Marketing • Programmer • Director Product • VP Bus Strategy - Dev • Alliances • Analyst Financials • Strategy • Client Project Manager • VP Business • Product Mgmt Development • Venture Capital 25 Partners Clients Clients 300 Partners • Calypso • Ford • Big 5 • Cisco • Cisco • Detroit Edison • IBM • Microsoft • K Blanchard • Vendavo • Capital Group • HP • Tom Peters • Drobo • First Nationwide • Sun • MedeFinance • State of Michigan • Oracle • Saba • + 10 others • Planitax • Visa • Microsoft • + 18 others • + 6 others • + 250 others 8
  9. 9. Speaking Topics • How to Write a Business Plan • How to Conduct Market Analysis • Avoiding the Top 12 Startup Mistakes • Introduction to Product Management • So You Want to Be an Entrepreneur
  10. 10. Contact (925) 258-9100 steve@tennantconsulting.com
  11. 11. An Introduction to Steve Tennant Grow Your Software Company. Faster. www.tennantconsulting.com

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