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University of   Stirling    September 2011
WHO ARE SKILLSET?
 
WHAT IS PUBLISHING?
Key stats and facts ,[object Object],[object Object],[object Object],[object Object],Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010 Number of companies
Pub Quiz…  (see what I did there?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO WORKS IN PUBLISHING?
Number of employees in Publishing Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Publishing Demographics Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
New versus old Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Qualification levels Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Percentage freelance
GETTING IN Source: Skillset (2010) Creative Media Employer Survey
The story so far… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supply Source: Higher Education Statistics Agency
Where do  YOU  want to work?
Demand (there’s more to life than editorial… and trade) Vacancies: 13% had current vacancies 36% of these hard to fill Occupations  that are hard to fill: Distribution, sales and marketing – 63% Art and design – 28% Technical development – 26% Business management in particular for books (20%)  Production for books (20%) Source: Skillset (2010) Creative Media Employer Survey
What skills do you need?
Skills shortages – new entrants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Skillset (2010) Creative Media Employer Survey
Internships and work placements 19% offered  Graduate Internships 50% offered  work placements or experience 74% organised via personal contacts 49% through schools 40% through universities 35% of workforce have done unpaid work Skillset work placement guidelines http://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
GETTING ON Source: Skillset (2010) Creative Media Employer Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Skills gaps in existing workforce
Current skills gaps Sales and marketing 64% Technical skills (inc. computer programming, usage and web/internet design/development) 50% Software packages (inc. Photoshop, Avid, Final Cut Pro etc) 46% Business skills (inc. specific mention of entrepreneurial skills 17%) 38% Leadership and management 36%
Future skills gaps Source: Skillset (2010) Creative Media Employer Survey
 
Technical skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep up your professional profile
Top tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can Skillset help you? Information on the publishing industry http://www.skillset.org/publishing/ Publishing careers information http://www.skillset.org/publishing/careers/ Free careers helpline  http://www.skillset.org/careers/ Skillset course search http://courses.skillset.org/ Skillset work placement guidelines http://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
Keep in touch ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Stirling september 2011

  • 1. University of Stirling September 2011
  • 3.  
  • 5.
  • 6. Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010 Number of companies
  • 7.
  • 8. WHO WORKS IN PUBLISHING?
  • 9. Number of employees in Publishing Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 10. Publishing Demographics Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 11. New versus old Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 12. Qualification levels Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 14. GETTING IN Source: Skillset (2010) Creative Media Employer Survey
  • 15.
  • 16. Supply Source: Higher Education Statistics Agency
  • 17. Where do YOU want to work?
  • 18. Demand (there’s more to life than editorial… and trade) Vacancies: 13% had current vacancies 36% of these hard to fill Occupations that are hard to fill: Distribution, sales and marketing – 63% Art and design – 28% Technical development – 26% Business management in particular for books (20%) Production for books (20%) Source: Skillset (2010) Creative Media Employer Survey
  • 19. What skills do you need?
  • 20.
  • 21. Internships and work placements 19% offered Graduate Internships 50% offered work placements or experience 74% organised via personal contacts 49% through schools 40% through universities 35% of workforce have done unpaid work Skillset work placement guidelines http://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
  • 22. GETTING ON Source: Skillset (2010) Creative Media Employer Survey
  • 23.
  • 24. Current skills gaps Sales and marketing 64% Technical skills (inc. computer programming, usage and web/internet design/development) 50% Software packages (inc. Photoshop, Avid, Final Cut Pro etc) 46% Business skills (inc. specific mention of entrepreneurial skills 17%) 38% Leadership and management 36%
  • 25. Future skills gaps Source: Skillset (2010) Creative Media Employer Survey
  • 26.  
  • 27.
  • 28. Keep up your professional profile
  • 29.
  • 30. How can Skillset help you? Information on the publishing industry http://www.skillset.org/publishing/ Publishing careers information http://www.skillset.org/publishing/careers/ Free careers helpline http://www.skillset.org/careers/ Skillset course search http://courses.skillset.org/ Skillset work placement guidelines http://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
  • 31.

Editor's Notes

  1. Howard Jacobson: The Finkler Question Kindle / Nook / Cybook / eGriver / Agebook / Elonex / BeBook / eDGe / FnacBook / eSlick / WISEreader / COOL-ER / iPapyrus / iRex Digital Reader / Iriver Story / italica GmbH Paperback / Jinke Hanlin / Kobo / Kogan / eClicto / Notionlink Adam / Boox / Pocketbook / Samsung Papyrus / Sony Reader / Sony Librie / Alex eReader / Stereo International ES600 / Cruz Tablet / Cruz Reader (Source: wikipedia) Winnie the Pooh by A A Milne Search Engine Optimisation & Search Engine Marketing Audit Bureau of Circulation – magazine and newspaper circulated figures in print & online Take a Break (total net circulation of 833,522) Digital Rights Management OUP, Palagrave Macmillan, Sage, CUP etc etc (SK can advise) They are both news agencies and information services to the media industries