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ALUMINIUM INGOTS
Submitted to
Prof. Rangan Mohan
Submitted by
Team Innova
Gourab Mahajan (12018)
Mohan Karthikeya (12028)
Robin Kumar Sahu (12097)
Dinesh Chand Devapujala (12137)
Pappu Yadav (12166)
Sarthak Rohatagi(12182)
2. • Ingots are the material that is cast into a shape suitable for further
processing
• Large rough castings - storage and transportation
• Aluminium Ingots are produced through the smelting process.
• Various grades of ingots are produced which are used for production of
castings in Auto Industry as well as electrical applications
• Ingots are re-melted and further processed into a large number of
products for various downstream applications
ALUMINIUM INGOTS
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3. Factors Parameters
Size of ingots 740mm*170mm*114mm and others
Weight of ingots 22.7+/- 1.5kgs (average)
Usage Casting, Utensils, automobiles, Lithium
batteries, Currency Coins,
Types of ingots Low Purity (LP), Electrical Conduct (EC),
Commercial Grade (CG)
INTRODUCTION
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4. Transport Air, Road, Rail and Sea
Construction Siding (Cladding), windows, skylights,
weather – proofing, doors, Screens, gutters,
hardware
Packing Cans, aluminum foils
Electrical Energy distribution and transport cables
Pharmaceutical Antacid, antiperspirants
Cooking Utensils Kettles and saucepans
NEED AND USES
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6. :
• Product features
Producing aluminium ingots with LME standards
Ingots of various dimensions with maximum purity of 99.7%
• Target customers
Targeting to the customers who need small quantity of ingots
Targeting on electrical and automobile manufacturing industries which needs
high purity ingots
Aluminium with high melting point are required in making coins.
PRODUCT MANAGEMENT
STRATEGIES
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7. Hero cycle inaugurates (all aluminum) bicycle plant at Ghaziabad and also
laid foundation for its new plant in Bihta industrial and logistic park in
Bihar which will have a annual capacity of one million units. Plant will be
operational in 2014
• Additional Benefits to customers
Providing good Packing and insurance facilities to customers
Freight discounts for transportation
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8. 26%
22%22%
8%
8%
7% 7%
Transport Packaging Construction
Machinery Electrical Consumer durables
Other
Segmentation
Geographical region India
Markets Transportation, Construction, Packaging,
Electrical, et al
Structure of procurement Decentralization
Usage rate Low, medium and high
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9. • The management of our suppliers, based on the total cost of the
Ownership
• The concentration of purchasing volume on the best suppliers
• The decrease in purchasing costs and increase in supplier performance
• The improvement of co-operation
• The optimization of the entire value chain in collaboration with our
suppliers
OUR GOALS OF SUPPLIER
MANAGEMENT
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10. • Achieving a target return on investment: In the initial stage, the target
would be to reach the break-even
• Achieving certain market share: Nominal pricing
• Meeting competition: Providing value-based pricing
PRICING OBJECTIVE
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11. Penetration Policy
• High competition from market leaders
• Competitive and price sensitive market
• Gain market share
Value-Based Offering
• High purity of Ingots
• Available in different sizes
• Nominal price compared to competitors
PRODUCT PRICING
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13. THROUGH INTERNET: Company sells the aluminum Ingots
online. However for large orders company sends direct sales
force.
ALTERNATE CHANNEL
Company
If Large then Direct sales
force
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14. • Direct Sales: Our sales team deals directly with the clients
• Trade Shows: Display in trade shows
• E – Marketing: Promoting through different sites
• Business magazine: Advertising in trade journals
• Trade Discount: Providing discounts/ freight charges
SALES PROMOTION
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