This document discusses tinting solutions for industrial coatings in India. It introduces Evonik Colortrend and their Chroma-Chem 844 industrial colorants product. Chroma-Chem 844 offers benefits such as compatibility with various coatings systems, high strength, consistent quality, and durability performances suitable for India's climate. Evonik also provides industrial color systems with controlled bases and colorants for in-plant, depot, or point-of-sale tinting to help customers achieve consistent and reproducible colors. Their technical support services can help address challenges in India's coatings industry such as the lack of quality manpower.

1. Tinting System Solutions for Industrial
Maintenance & Wood Coatings....., When you
need it!...., Where you need it!
Chroma-Chem® Industrial Colorants
Luc Driessen, Evonik Colortrend
25th Indian Paint Conference, Delhi NCR, January 30th, 2011
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2. Contents
h Introducing Evonik Colortrend
h India, fast growing and diversifying
h India’s Coatings Industry
h Paint Consumption and Distribution
h Industrial Coatings – Challenges and Drivers
h Tinting solutions - Industrial Coatings
h Syndicated tinting systems
h Our Support & Service – Your Success
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3. The Colortrend Group:
Snapshot
• Independent Colorants Producer
• Only global active player
• Manufacturing and service locations on four continents.
• Certified occupational safety & health management systems (ISO)
• Certified quality management systems (ISO)
• Certified environmental management systems (ISO)
• Inventors of POS tinting systems and one of the global leaders.
• Inventors of universal Colortrend® 888, the market reference since decades.
• Track record of innovation in architectural and industrial colorants.
• Our People foster innovation, the Colortrend group fosters it’s people
• Our mission:
iiiiiWe create sustainable value by delivering unique and holistic color solutions
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4. Colortrend – our heritage
• The inventors of POS color systems – Colortrend® 888.
• 50+ years experience in providing tinting solutions
• Enabling our customers to grow / grow together
• Globally driven / regionally focused
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5. Colortrend – Innovations in
decorative tinting solutions
Our global presence has led to a wide array of environmentally-
friendly technology, by cross-fertilization:
USA
• COVON® 800, In-plant product, 1st introduced in the 1980s
• Colortrend® 802, 1st no VOC system launch in the late 1990’s
• Colortrend® 808, minimal impact on paint properties, launch in 2008
Europe
• Colortrend® M2000, low-VOC pioneer product range, launch in 1995
• Colortrend® 803, focus on eco label criteria (VOC, APE, CRM’s etc.).
• Colortrend® 807, introduced in 2007, high strength focus
Australasia
• Colortrend® 810
• Suited for Asian market needs (paint technologies, low odor, cost)
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6. India – fast growing and
diversifying it economic basis
h Seventh largest country
h Population 1.15 billion (2010)
h Per capita income of about € 2100
h Large middle-class segment
h GPD avg. growth 8.3% ( 2006-2010)
Move to more diversified economy….
will drive derived demands like for coatings
Sources: CIA factbook, IMF
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7. India – Coatings Industry
h About 3.9% of global coatings market
h Market size about 1.6 million tons
h Import / export of paints is minimal
h Avg. YOY growth of 14% > GPD growth of 8.3%
h Large scale companies: 12-15
h SME companies: ~ 1500 (emerging)
India paint production is almost exclusively for
idomestic use
Near to mid-term Future:
h Continued Industry action on VOC reduction, lead
iiiiichromates replacements etc. International standards ?
h Continued growth in architectural and industrial
iiiiisegments. With the latter likely to grow at aifaster rate.
iiiiiDouble-digit industry growth foreseen
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8. India – paint consumption & distribution
h Per capita consumption of about 1.35 kg ( US 25.8, Sri Lanka 3.5, China 2.5)
iiiiGrowing middle class segment Bright future!! - Challenges ahead!!
Environmental issues, scarcity of talent, need for more choice for end-users etc.
h DIY segment non-existent
h Architectural POS tinting > 22,000 installations at retailers and growing.
h Break down: company size and coating segments:
Architectural Industrial Market Share
[KMT] [KMT] [%]
Large
720 200 58
Companies
SME 510 170 42
SUM [KMT] 1230 370
Volume [%] 77 23
Value [%] 70 30
Sources: Paintindia 2009 snapshot, Coatings India newsletter 2010
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9. India – industrial coatings
h Sectors: except for powder and OEM, mainly 100% solvent borne
Coil, 6% Others, 10%
Powders, 14%
Auto OEM, 24%
PC / GI, 32%
Auto Refinish, 14%
h Climate: India is like an enormous corrosion cabinet with high UV exposure.
h 4,000 miles of coastline,
h Tropical climate, high humidity in most areas, heavy rains (monsoon season).
h Bombay‘s solar radiation 5.75 kWh m-2 day-1 ( Hamburg 2.65, Sydney 4.78, KL 4.90)
h Corrosion is a concern. Durability is a concern.
h Much interest in protecting metal, particularly steel.
h Growth drivers: Protective Coatings / General Industrial:
h Spurt in manufacturing growth
h Increased thrust on infrastructure, ports, airports, construction
h Proliferation of oil, gas, downstream industries
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Sources: PaintIndia 2009 snapshot, SPPC India 2010 symposium on protective surface coatings

10. Chroma-chem® 844 - product description
The product of reference in many countries!
• Solvent-based industrial colorants
• Carefully selected ingredients for broad compatibility
• Solvent blend used: PMA and naphthol spirits
• Proprietary, unique acrylic resin
• Volumetrically and gravimetrically dispensable
• Tinting strength tolerance (+/-) 2%
• Color deviation tolerance ∆E < 0.5 CIElab units
• Pigments specifically selected to meet performance
requirements
• Suitable for solvent-based protective, general industrial
and wood coatings
• Color System colorants ( factory, depot and POS tinting)
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11. Chroma-Chem® 844 - industrial
colorants applications
OEM Special purpose
h Wood: Furniture / Flooring / Cabinets h Industrial Maintenance
h Non-Wood Furniture / Fixtures h Marine
h Transportation / ACE h High solids flooring
h General Industrial h Aerosol
h Metal Containers h Automotive Refinish (secondary)
h Coil Coatings h Composites
The complete line of high-performance point-of-sale and
in-plant colorants, featuring Color System solutions for
industrial and wood coatings applications
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12. Chroma-chem® 844 - adequate product
performances to India’s climate
Typical lab test results - Chroma-chem® 844 at 10% loading in two pack PU.
Corrosion resistance test.
After 1000 hours salt spray
test.
Adhesion tests -
high humidity and thermal stress
After 1000 hrs QCT test.
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13. Chroma-chem® 844 - adequate product
performances to India’s climate
Typical lab test results(1) - Chroma-chem® 844 at 10% loading in two pack PU.
Weather resistance test.
5.0 After 2000 hrs Q-SUN.
4.0
3.0
2.0
1.0
0.0
0.3% White 1.0% White 10.0% Clear
base base base
Grey Scale ratings assessment of change of color.
(Scale of 5 = excellent, 1=poor)
(1) For high demanding application, High Performance yellow, red and orange are available.
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14. Chroma-chem® 844 - adequate product
performances to India’s climate
The tinting system contains a sub-selection of colorants that
are available in two weather durability versions:
Regular and High performance.
5
HP HP HP
4
3
2
1
0
844-0982 844-0915 844-2555 844-2826 844-0451 844-0526
LF UO LF HD MY LF
Orange Orange Yellow
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15. Chroma-Chem® 844
industrial colorants - benefits
• Acceptance in a wide range of non-aqueous coatings systems, including
• Acrylics
• Alkyds
• 2K Epoxies
• 2K Polyurethanes
• Polyesters
• Cellulosic lacquers
• Vinyl lacquers
• Chlorinated rubber
• Melamine formaldehyde
• Urea formaldehyde
• Formulations are designed to minimize surfactant and additive levels
required to achieve colorant acceptance
• Storage stability, the proprietary acrylic resin used provides excellent
wetting and dispersing properties (superior to other acrylic resins
available)
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16. Chroma-Chem® 844 industrial
colorants – benefits cont.
• High strength
• Consistent (batch to batch) product quality.
• Solvent system low in aromatic solvents
• Wide choice of high durability or cost effective pigments
• Lead free pigments
• Viscosity range allows reliable volumetric dispensing
• Film properties: excellent performance with respect to gloss, gloss
retention, hardness, adhesion, corrosion, effects of over-bake etc. at 5 to
15% loading
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17. Industrial Color Systems components
Base Material
Pastel Extra Deep Transparent
Base Control
Colorant Addition
Into composite base 1Y30-PB 1Y30-PB
Max. Colorant Addition 1Y30 2Y 6Y
Fill Level 1000 ml. 950 ml. 845 ml.
Chroma-chem 844 Colorants
PO PR PY PY PB PR
TW 6 PV 19 PBr 7 34/36 101 PY 42 83/151 175 PG 7 15:2 PV 19 PBK 7 101 PY 42
TW QR BU UO RO YO MY OY PG PB QV LB TRO TYO
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®

18. Industrial Color Systems – typical TiO2
loadings for system paint bases
Industrial coatings “formula for success”:
Good base control + Highly controlled colorant = Consistent color reproducibility!
Base Type TiO2 Load Level
( pounds/ gallon)
Pastel 2.25
Deep 1.25
Clear 0
Color shade formulations to reproduce Industrial standard color shades
(RAL and others), Evonik’s Portfolio-of-Color™ and customer color
shades are available in color shade formulation libraries
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19. Industrial Color Systems –
in-plant, depot or Point-of-Sale
Color Matching Systems
Dispensing
Equipment
Color Collateral
and Formulas Mixing Station
Chroma-chem® Colorants Tinted
Material
QR TW LB PG BU QV Controlled
Tint Deep Clear
Base material
Components : Colorants, controlled dispersion of pigments
A set of color recipes formulated utilizing bases and colorants Spectrophotometer for measuring color
A set of color cards, chips or other color samples to display end Dispensing machines to dispense colorants into base
colors, so customers can make a choice
material in precisely measured amounts
Controlled base- white or clear
Mixing equipment to ensure thorough mixing of
colorants with the base material slide | 19

20. Portfolio of Color®: cover page
Portfolio of Color®
Evonik.Power to create
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21. Portfolio of Color:
Portholes™ and Color Identifier™
Color shade mixing formulations for all these 2,760 colors and
for other collections are available to chroma-chem® customers
©2009 Evonik Degussa Corporation, all rights reserved
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22. Portfolio of Color: “Portholes”
Portholes™ allow the user to position the target or coating sample behind the
representative color chip to check for greater accuracy. This technique has been
used successfully in the automotive industry for improved color accuracy.
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23. Portfolio of Color:
Chroma-chem Color Identifier
Chroma-Chem® Color Identifier™ is a hand-held device which speeds the process
of color selection in the field, by reading the target or substrate color, then locates the
closest acceptable color match in the Portfolio of Color book. The unit displays three
potential matches ( good, better, best) for the user to choose from.
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24. Our Service & Support - your Success
“The lack of quality manpower is something that is
plaguing the industry. The explosive growth of the
industry is not being accompanied by the injection
of new human resources into the industry”
Paintindia “Snapshot of Indian coatings industry 2009”
Evonik Colortrend offers service & support, by
local presence in India ( in process of being
established) and from abroad:
• Technical support by laboratory tests and
iiibase paint certifications
• Color shade formulation service by utilizing
iiiadvanced equipment.
• Logistic services by local warehousing in
iiiprocess of being established
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25. Quality and Cost Control:
Using Chroma-chem® 844
Reduction of:
• SKUs
• Support cost (SAP, Inventory, Waste Disposal)
• Capital investment in equipment
• Quality Control cost
• Manufacturing Cost – higher thru put, energy cost,
over-time, HR, pay roll, benefits,
• Technical support cost (let the Colorant experts worry
about color quality and corrections)
• R&D cost (focus on coatings development)
• Raw material re-order / pigment issues
• Mess!!
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