The document discusses networking in the real world and virtual world. It provides tips for effective in-person networking such as making a good first impression and leveraging connections. It also discusses the rise of social media and networking online, including the growth of Facebook and importance of social media for business. The document advocates using both real-world and online networking for business success in the 21st century.

1. Rinker & Associates Master Series Business at the Speed of Light Connecting the 21 st Century Dots Lorraine Rinker, Principal Strategist

3. what’s up with networking? Connecting 21st Century Dots © Rinker & Associates back to basics

4. button your buttons Connecting 21st Century Dots © Rinker & Associates . . . your one and only best first impression

5. Open up new opportunities Connecting 21st Century Dots © Rinker & Associates strengthen your personal brand

7. leverage all degrees of separation Connecting 21st Century Dots © Rinker & Associates

8. break into the Inner Circle Connecting 21st Century Dots © Rinker & Associates

9. Connecting 21st Century Dots © Rinker & Associates stand out in the crowd

10. be a charismatic networker Connecting 21st Century Dots © Rinker & Associates

12. Connect people that are opportunities for each other Connecting 21st Century Dots © Rinker & Associates put leverage into action

13. once connected, stay connected Connecting 21st Century Dots © Rinker & Associates

15. WEB 1.0 Connecting 21st Century Dots © Rinker & Associates

16. WEB 2.0 Connecting 21st Century Dots © Rinker & Associates

17. really big numbers! Connecting 21st Century Dots © Rinker & Associates Source: Truemors via Guy Kawasaki’s tweet on 1/7/09 Facebook Hits 150 Million Users on January 1, 2009 20 Million since 12/10/08

18. social media’s impact on business Connecting 21st Century Dots © Rinker & Associates Source: cymfony’s media intelligence

20. connecting the 21 st dots Connecting 21st Century Dots © Rinker & Associates GustavoG (Source: Flickr)

21. Connecting 21st Century Dots © Rinker & Associates Social Network Analysis The “Kite Network” developed by David Krackhardt (leading researcher in social networks) who do you know?

22. business planning for social media Connecting 21st Century Dots © Rinker & Associates P O S T People Assess your customer’s social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technologies to use Source: Forrester Research 2007

23. Connecting 21st Century Dots © Rinker & Associates blog it! have something to say?

24. Connecting 21st Century Dots © Rinker & Associates reputation management If you’re going to hang out your laundry, make sure it’s “clean”

25. recruiting and business development Connecting 21st Century Dots © Rinker & Associates corporate social networks

26. Connecting 21st Century Dots © Rinker & Associates Success requires a balanced use of real and virtual networking business at the speed of light

27. Connecting 21st Century Dots © Rinker & Associates This work is protected by Creative Commons License Rinker & Associates www.rwcs.biz email: [email_address] contact lorraine rinker