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PIABO - NOAH16 London


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Rethinking Public Relations. How to Generate Results that Build Business? - Workshop by Tilo Bonow, Founder & CEO of PIABO at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.

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PIABO - NOAH16 London

  1. 1. Rethinking Public Relations: How to generate results that build business!
  2. 2. GET YOUR TICKET TODAY! 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  3. 3. v Services S O C I A L M E D I A C O N T E N T C R E AT I O NP U B L I C R E L AT I O N S Digital communication Media relations Speaker opportunities Speaker App-PR Event-PR Produkt-PR Corporate Communications Personal Branding Digital Strategy Social Media Management Blogger Relations Influencer Relations Testimonial Engagement Social content production Community management Editorial planning Infographics Corporate Publishing Editorial SEO Photo& video production Employer Branding Website & blog production Event management Editorial management
  4. 4. v B2C
  5. 5. v B2B
  6. 6. v v v v „If i was down to my last dollar, I’d spend it on public relations.“ Quote: Bill Gates
  7. 7. Only 32% trust in advertising.
  8. 8. D O N ’ T B E C O F F E E .
  9. 9. B E S TA R B U C K S .
  10. 10. D O N ’ T B E W AT E R .
  11. 11. B E E V I A N .
  12. 12. Unique Communication Point
  13. 13. Everyone has… - a Startup - is changing the world - is raising money - or even has Ashton Kutcher as an investor…
  14. 14. Startups mostly don’t compete against each other, they compete against no one giving a shit!
  15. 15. Think outside the box, literally…
  16. 16. The Mercedes Star of Communication
  17. 17. Be a purple cow!
  18. 18. The 3 R’s of Personal Branding Recognition Reputation Respect
  19. 19. Strong personal brands add value to corporate brands!
  20. 20. Personal Branding is a leadership requirement. Not a self promotion campaign.
  21. 21. The world doesn't have to know you. Your target group does!
  22. 22. The Mercedes Star of Communication 35
  23. 23. v INTEREST T I M E L I F E O F A N E W S T O R Y N E W S J A C K H E R E Breaking news Done Journalists scramble for additional information Public excitement growth Old news Peak We identify current events and developing news that stand in relation to your business, create fitting statements and direct quotes for you and provide these to the media. This way, we cater to the media’s craving for expert insights and statements. You will become a valuable partner for editors. The result: Increased media coverage and positioning as a searched-for expert in the media. 38 N E W S J A C K I N G How We Work
  24. 24. ! Positioning of our client in regards to the Apple Watch.! +++ BREAKING NEWS+++ Concrete information about Apple Watch is being published. We coordinate a suitable comment with our client and mail it to target media. His statement was picked up and published in several outlets. STATEMENT
  25. 25. Its all about engagement!
  26. 26. Reach the Hearts and Minds of your Audience
  27. 27. Employer Branding
  28. 28. v
  29. 29. Contact us Today v PIABO PR GmbH Weinmeisterstraße 12, D-10178 Berlin +49 (0)30 2576 205 0 +49 (0)30 2576 205 25 T F W v v v v v +49 (0)17 2781 828 7 tilo.bonow T v v v v T I L O B O N O W F O U N D E R & C E O v
  30. 30. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Justus Lumpe Managing Director The NOAH Advisors Core Banking Team Nikhil Parmar Director 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership