Edufication

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Edufication is where online training and marketing intersect. The use of education as a means to promote and sell products and services is becoming increasingly prevalent. This book discusses the benefits of Edufication and provides practical strategies to use training as a way to attract new customers and encourage them to recognize the value of your company, products or services.

Business Technology

Training as a Marketing Strategy

Edufication.net

Ed·u·fi·ca·tion: The use of education as
a means to further another activity.

Ed·u·fi·ca·tion mar·ket·ing: The use of
education as a marketing tool.

Edufication.net

 Differentiation
 Establish Authority
 Interactive Relationship
 Encounter Customers Early
 Market Research
 Additional Income Stream

Edufication.net

Get
Prove Develop a
Customer’s
Capabilities Relationship
Attention

Obtain Transition to
Information the Sale

Edufication.net

Decide what
Course Content Placement & Passing the
course to
construction development Promotion Bar
offer

Edufication.net

 Confirm area of expertise

 What do customers want to know?

 Relationship to product/service

Edufication.net

 Static vs. Interactive

 Long form vs. Short form

 Single class vs. Multi-class

Edufication.net

Module 1
Module 2 Module 3
Mini Mini Mini
Class Class Class
I II III

Sales
Module 4 Module 5
Funnel

Edufication.net

 Video
 Slides
 Screencasting
 Examples & Hypotheticals
 Exercises & Tests
 Outsourcing

Edufication.net

 Real World Material

 Comprehensive Material

 Seamless Transition

Edufication.net

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Edufication

1. Training as a Marketing Strategy Edufication.net

2. Ed·u·fi·ca·tion: The use of education as a means to further another activity. Ed·u·fi·ca·tion mar·ket·ing: The use of education as a marketing tool. Edufication.net

3.  Differentiation  Establish Authority  Interactive Relationship  Encounter Customers Early  Market Research  Additional Income Stream Edufication.net

4. Get Prove Develop a Customer’s Capabilities Relationship Attention Obtain Transition to Information the Sale Edufication.net

5. Decide what Course Content Placement & Passing the course to construction development Promotion Bar offer Edufication.net

6.  Confirm area of expertise  What do customers want to know?  Relationship to product/service Edufication.net

7.  Static vs. Interactive  Long form vs. Short form  Single class vs. Multi-class Edufication.net

8. Module 1 Module 2 Module 3 Mini Mini Mini Class Class Class I II III Sales Module 4 Module 5 Funnel Edufication.net

9.  Video  Slides  Screencasting  Examples & Hypotheticals  Exercises & Tests  Outsourcing Edufication.net

10. Edufication.net

11.  Real World Material  Comprehensive Material  Seamless Transition Edufication.net

12. Buy the Book on Amazon Edufication.net

Edufication

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