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The paper presents results of a study on public libraries from 31 Informational World Cities regarding their social media use and outreach. The analysis focuses on prototypical social media-platforms used for information dissemination and library patron’s engagement (i.e., Facebook, Sina Weibo, Twitter, and YouTube). The results of the statistical analysis of the social media activity carried out from public libraries and users show that social media-posting frequency strongly varies between libraries. Strikingly, similar posting behavior (i.e. frequency and content type) results in different numbers of fans and distribution ratios, i.e. forwarding libraries’ content via Facebook or retweets.