Government Activities in Social Media


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EGovernment is an important aspect of the development of Informational World Cities, i.e. prototypical cities of the knowledge society (such as Singapore, Seoul, or Hong Kong). Government 2.0 is a generic term and describes government activities which are built on technology and social media services. But which social media services are really used by governments? An empirical investigation of 31 Informational World Cities shows which platform is popular among users and cities for government-user-interaction.

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Government Activities in Social Media

  1. 1. Government Activities in Social Media An Empirical Investigation of eGovernments in Informational World Cities Sarah Hartmann, Agnes Mainka & Isabella Peters Heinrich Heine University Düsseldorf (Germany) Department of Information Science {s.hartmann | agnes.mainka | isabella.peters} 05.06.20131
  2. 2. Agenda  Introduction:  What is an Informational World City?  Which cities are Informational World Cities?  Government 2.0  Methods & Research Questions  Results for used social media services by governments  Conclusion 05.06.20132
  3. 3. Introduction: Informational Cities  Prototypical cities of the knowledge society are called Informational Cities (Manuel Castells, 1989)  Infrastructures of information and communication technology  Political willingness  Position in the world city hierarchy 05.06.20133
  4. 4. Informational World Cities (Orszullok, L., Stallmann, A., Mainka, A., & Stock, W. G., 2012). 05.06.20134
  5. 5. eGovernment/Government 2.0  eGovernment includes the interaction levels information, communication, transaction, integration and participation (Moon, 2002)  Government 2.0: „a more open, social, communicative, interactive and user-centered version of e-government” (Meijer et al., 2012)  The government should change its orientation to a citizen- centered perspective by implementing services which satisfies its customers (Eggers, 2005) 05.06.20135
  6. 6. Methods and Research Questions  Two groups:  Official government accounts for general purposes (e.g. the account of a city’s government)  Governmental accounts like accounts of governmental institutions, departments, or political persons (e.g. the mayor’s account)  Data collection: November 28, 2012 - January 3, 2013 05.06.20136 BlogBlogs
  7. 7. Social media usage in Informational World Cities 0 5 10 15 20 25 30 Twitter YouTube Facebook Google+ LinkedIn Instagram Blogs Flickr Pinterest Foursquare Vimeo Weibo Xing Livestream Ustream numberofcities number of cities with general government accounts number of cities with governmental accounts (general, departments, institutions and political persons) cities = 31 05.06.20137
  8. 8. Number of used social media platform 0 2 4 6 8 10 12 14 Barcelona Melbourne Munich Sydney Toronto Amsterdam KualaLumpur Stockholm Milan Vancouver Frankfurt Montreal Boston NewYork SanFrancisco Seoul Chicago HongKong Berlin Dubai Tokyo Vienna LosAngeles Paris London Singapore Shenzhen Helsinki SaoPaulo Beijing Shanghai usedsocialmediaplatforms number of used social media platforms for general government purpose number of used social media platforms for all (general government, institutions, departments, and political persons) social media services = 15 05.06.20138
  9. 9. Visibility of social media activity 05.06.20139 14 cities link from a speacialized social media website to their services 28 cities link from a website to social media services
  10. 10. Visibility of social media activity   Berlin, Hong Kong, Helsinki, London, Los Angeles, Stockholm, and Toronto use social media but have no links from their homepage 05.06.201310 21 cities link from their homepage to social media services 9 cities link from their homepage to a specialized social media website
  11. 11. Linking between the services 05.06.201311
  12. 12. Backlinking from social media accounts  Highest backlink rates for YouTube, Pinterest, Livestream, Xing, Weibo, and Foursquare  No account on Vimeo and Ustream link back and all of them are inactive  Assumption: Accounts without backlinks are no government accounts  Rebuttal: Inactive accounts with backlinks on services and accounts without backlinks linked on governments’ websites 05.06.201312
  13. 13. Activity of each city on social media platforms 0 100 200 300 400 500 600 0 10 20 30 40 50 60 70 80 90 100 Berlin Seoul Barcelona Vienna NewYork Paris Tokyo Vancouver Toronto Milan Frankfurt Boston Singapore Montreal Munich Sydney Amsterdam Stockholm Dubai Melbourne SanFrancisco HongKong Chicago KualaLumpur London YouTube Flickr Instagram Foursquare Blog Twitter tweetspermonth onTwitter postedcontentpermonth (withoutTwitter) cities = 25 05.06.201313
  14. 14. Followers and likes on social media platforms 05.06.201314
  15. 15. Conclusion  To engage in many social media services do not have high effects on the total number of followers/likes  The total activity and follower/like numbers are dominated by two or three services at the maximum  Cities should continually monitor upcoming services and evaluate their potential for reaching particular target audiences 05.06.201315
  16. 16. Thank you for your attention! Sarah Hartmann Heinrich Heine University Düsseldorf (Germany) Department of Information Science 05.06.201316