The target market and the list are often considered the most important elements of direct marketing. Explain the role they play in direct marketing and how they impact the other elements of promotion (medium used, offer, creative, etc.) used in direct marketing? Again, use specific examples to illustrate your points. .

1. The target market and the list are often considered the most
important elements of direct marketing. Explain the role they
play in direct marketing and how they impact the other elements
of promotion (medium used, offer, creative, etc.) used in direct
marketing? Again, use specific examples to illustrate your
points.