This document discusses strategies for generating short-term profits from real estate assets (REA). It outlines several approaches: 1) Mapping REA, evaluating frameworks, and opening communication channels to better exploit the assets. 2) Leveraging technologies, marketing skills, and tools to advertise REA and generate revenues. 3) Specific projects like billboard advertising, digital signage, location rentals, and events that could produce revenue in the short term. The goal is to generate around 500,000 euros in 2010 from short-term REA strategies.

1. Real Estate Assets profitable
right here, right now! An How To

2. Long Term
The way you make profits with
REA depends on:
• the structure,
• the destination,
• the maintenance of the
buildings and from
There is one common issue in • the organizations and the
all the strategies you can resources you can allocate on
choose to grab value from the assets
your REA: they all will grant
profits in the mid and in the
long term.
CORE- Redazione Collaborativa 11/03/10

3. Critical Points
• REA needs for courses priorities
• long term activities (e.g. renting to
private) needs long term procedures
• the large extent of Real Estate and its
distribution and logistic;
• the greater is the size of community
the lagrer are the properties to serve
and address it;
• the variety of purposes and scopes that
properties address
• the governance of the University
• let's think about short period targets
REA value in the short period 11/03/10

4. Design Affordable Strategies • mapping the assets
• evaluating the and organizational
frameworks
• opening up communication
channels
• exploiting technologies
• developing marketing
competencies and tools
•
• intangible assets: Advertising
o the value of community Corporate Communiction
Events
• the tangible assets Ip network - CAN and WI-FI
o exploit the network
infrastructure
CORE- Redazione Collaborativa 11/03/10

5. Projects
services for advertising market , both on and off line
- billboard and outdoor advertising
- on line advertising
- digital signage
- location rentals to film and fiction producers
- events organization and location
- new communication ad multimedia web based
channels
(www.patrimoniosapienza.wordpress.com)

6. Projects
services and strategies for cultural heritage market
20 museums networked and promoted and priced
empowerment of fundraising strategies addressing
private sector.
marketing db and crm (customer relationship
management) platforms
the re - launch of
merchandising www.merchandising.uniroma1.it

7. REVENUES • The re-organization some units and map
some competencies
• the development some tools and
technologies
• the development of marketing know how
• the empowerment of collaboration with
other units and offices
in 2010
~ 500 K€
0.05% of Gross Real
Estate Value
Real Estate Short Period Strategies 11/03/10