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Your are assigned to dentify the self-actualization need in UDEMY which is an education technology companyand the other satisfies the ego need in fashion Brand Chanel (based on Maslows Hierarchy of Needs). Tell us something about your brands, what type of motivations that may lead consumers to choose those brands, and what emotions consumers may have in using their products.(Must include high involvement product Chanel and low involvement product Udemy) Point : Difference between high involvement and low involvement. To whom the story/problem is important? Think of some relevant stakeholders in a marketing context: is the story/problem important to companies/ consumers/ governments/ any other party? Important in WHAT WAY? How do we solve the problem? What are the implications (e.g., lessons) from understanding this story/problem? What could be the consequences if we do not solve or if we ignore this story/problem?.

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Your are assigned to dentify the self-actualization need in UDEMY which is an education technology companyand the other satisfies the ego need in fashion Brand Chanel (based on Maslows Hierarchy of Needs). Tell us something about your brands, what type of motivations that may lead consumers to choose those brands, and what emotions consumers may have in using their products.(Must include high involvement product Chanel and low involvement product Udemy) Point : Difference between high involvement and low involvement. To whom the story/problem is important? Think of some relevant stakeholders in a marketing context: is the story/problem important to companies/ consumers/ governments/ any other party? Important in WHAT WAY? How do we solve the problem? What are the implications (e.g., lessons) from understanding this story/problem? What could be the consequences if we do not solve or if we ignore this story/problem?

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