Case Study Segway

Case Study Segway
INTRODUCTION:
Thousands of new products are introduced each year and many of them fail, failure and success rates vary in different industries and from company to
another, some studies suggest that consumer products are more likely to fail than those directed at business markets. Products fail for many reasons,
one of the most common reason is the company's failure to match product offerings to customer needs, when products do not offer value and lack the
features customers want, they fail in the marketplace, other reasons often given for new product failure include technical or design problems, poor
timing, overestimation of market size, ineffective promotion and inefficient distribution, in this essay I am going to discuss Segway's case ... Show more
content on Helpwriting.net ...
To move you must lean forward or backward. But still need lots of modifications to meet customers' needs such as how would a student carry books
when riding a Segway? Furthermore, Sigway must cooperate with municipalities and government and pay directly for costs of new lanes and other
required infrastructure improvements; this step is required to support the product and to ensure that local governments capture value from this
innovation, and get the government's moral support (Martin, 2009).
Price:
Recently, the average price of a Segway is about $6,000–$7,000, if the price decreased the demand will increase, and to stimulate people to buy
Segways, the company must have price reduction about 20% at least to really make people buying them (Course Hero, 2015).
Place:
You are able to purchase Segways at segway.com or amazon.com. many people uncomfortable with online shopping and were unwilling to make major
purchases, the matter which limited the market to people comfortable buying online, Segway themselves said that people would buy after trying the
product out, but with an online only purchase, customers would not be able to take Segways on test drives further limited potential sales, so Segway
company must improve the availability of the product by choosing the most appropriate distribution channels to make it easy for customers to reach
(Course Hero,
... Get more on HelpWriting.net ...

Is Mass Marketing Dead? Essay
Is "Mass Marketing" Dead?
I am in the mindset to believe that mass marketing is becoming less and less significant and is on the road to meeting its demise. The idea of Mass
marketing is for a company to get its message across to as many people as they can, and by doing this, they will filter out those who are not interested
in their product, while still getting others who are interested to become customers, and then hopefully advocates. The only problem with this is that so
many companies have used this approach throughout the years that many people are beginning to find ways to completely ignore these messages and
ads all together.
In my opinion, technology is a huge factor in mass marketing being on its way "out the door". With ... Show more content on Helpwriting.net ...
Communication has also changed mass marketing. The cost of communication is declining so this enables marketers to send more and more messages
to their target audience. This is another deterrent for mass marketers, as in order to communicate with the people that you want to target, you need to
make sure that the message you are intending to deliver is well thought out and detailed. This is against the normal practice of mass marketing, as in the
past mass marketers used generic messages to draw consumers in. Niche Marketers have taken advantage of cheap communication as they make sure
they are only reaching out to certain markets depending on their product. They understand that you cannot bombard people with information as it
comes off as intrusive, and they know that only spending money to communicate with audiences that you want to have will help them be the most
successful.
Different tactics have proven over the years to draw consumers in. These tactics have proven that there is not a bright future for mass marketing. The
idea behind successful marketing now, is to not tell someone that a product will make them happy, but it is about showing them how a product will
make them happy. An example of how this shift in marketing has occurred is with what Samsung did for its' customers at random airports. Samsung
didn't put up giant billboards and come up with a catchy song to draw any and every person to their product, they instead targeted those who

Colgate Palmolive Case Report
Colgate–Palmolive (CP), the leading retail toothbrush manufacturer in the United–States is looking to expand its market share by entering into the
competitive high–end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product 's introduction
promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce
competition, manufacturing limitations, and potential cannibalization. After assessing the company 's positioning in the market with the consumers
perception of the colgate brand and the nature of its competitors SWOT and market share, CP is faced with the decision of how to position, brand, and
communicate... Show more content on Helpwriting.net ...
They are not as religious with following oral care professional 's advice, but will follow it because of cosmetic benefits. If the classical or Plus
offering can take care of their needs they would not bother with the super premium class toothbrush. Right now, CP 's Plus and Classic hold a huge
market share in this segment.
Uninvolved Brushers: Consumers in this category are basically indifferent to the advantages of one brand or class over the other. Their primary
decision maker for a toothbrush is the convenience to acquire one. The two decision makers that determine their purchase are the ease of availability
and most attractive price. The plus will be the obvious choice for most of the brushers in this market segment, but in time, Precision will attract them,
with specials and stock–outs of other brands and segments.
Niche vs. Mainstream Marketing
Niche Marketing
Positive: By targeting the Therapeutic brushers CP would be able to:
Charge a Premium Price
Differentiate the Precision toothbrush from other toothbrushes, because of its technological superiority over the other toothbrushes on the market
Maintain its level of SKU because it would be going after a different niche
Reduce the losses of Precision if cost were to decrease if it were not successful.
Negative:
Maintain its current level of sales in mass merchandiser
CP 's retail sales would be less than if mainstream

Case Analysis Of Clean Edge
Paramount Health and Beauty Company (Paramount) had entered the new non–disposal razor product, Clean Edge, in 1962 and discussed the new
technology on the product through the managers' experiences. It achieved $13 billion of sales and $7 billion in gross profits for 2009.The company
decided to introduce the product into men's market where there is strong presence in comparison to women's market. The executives of Paramount
discussed the changes on this product and the direct competitors in addition to the substitute products. They are concerned on marketing and advertising
the product, but they argued on the positioning strategy where to launch it as a niche or mainstream position. The executives also discussed the
branding considerations and marketing budget allocations.
Many changes occurred in the non–disposal razor category and some market segmentations competed with paramount position.
First of all, the Clean Edge became a leading brand since 1962. Non–disposal ... Show more content on Helpwriting.net ...
"Quantitive research involves the collection of quantifiable information on topics like market potential and market share. The most important
consideration is to avoid bias" (Session О™V, Author, Year, P). Randall had met William Kim, Paramount's newly hired corporate marketing director,
and Albert Rosenberg, Paramount Pro's product Manager. They shared a common set of assumptions and came out with 60% of Clean Edge sales
would come from Pro/Avail customers in a mainstream positioning and 35% in a niche positioning. It means that using mainstream strategy would
appeal to a larger market whereas niche will be beneficial for a small group of people. Therefore, mainstream position will increase the market share
and profits and will gain larger number of user segment. However, mainstream could lead to eliminate product offering on the Pro/Avail products from
the

Clean Edge Razor Case Study
Clean Edge Razor Splitting Hairs in Product Positioning
MBA8145–Marketing Management Alpharetta, Summer–2011 GSU
Individual Case Analysis
Situation at Paramount
Paramount had established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009
since it's entry in the market in 1962. In 2009, Paramount had established itself as unit–volume market leader in 2009 based on non disposable razor
product sales. The Non disposable razor category market is entering a new phase with technology products and new entrants posing a threat to capture
Paramount's Market Share. From the target market positioning perspective the challenges can be broken down as below:
Competition: ... Show more content on Helpwriting.net ...
The marketing campaign for "Clean Edge" has to be carefully planned in such a way that the message reaches the target market with great success and
also satisfy the executive team.
Branding: Paramount executives have different opinions when it comes to branding this revolutionary "Clean Edge" product. However, Randall and
Paramount has a challenge to name come up with a name that provides the necessary boost for "Clean Edge" branding, and not cannibalize Paramount
Pro and Avail products.
Page 3 of 11
Paramount studies showed that consumers purchased razors and replacement cartridges more frequently than ever before in the history of Non
disposable razors. Also, Paramount's consumer research indicated that one category of consumers called "Maintenance users" that made up 33% of

consumers were not interested in Superior technology. A very important finding that cannot be ignored for Paramount. Based on the data in the case
and my analysis, below are my alternatives that can be used to develop a market strategy that will position Paramount as a market leader in Non
Disposable razor category with "Clean Edge" product launch:
1) Launch "Clean Edge" as a "mainstream" technology product to be a market leader. 2) Launch "Clean Edge" as a "niche" revolutionary technology
product to be a market leader. 3) Create a

Provide An Example Of Three Scales At Which Ecology Can Be...
What is ecology? Provide an example of 3 scales at which ecology can be applied? Name one field of study which is associated with ecology?
Ecology is the scientific study of the interactions that determine distribution and abundance of organisms. Ecology can be studied at various levels,
three examples of these levels are; Individual level, Population, and Community. Behavioural ecology is one of many areas which is connected to
ecological study.
1.Week 1, Lecture: Measuring species distributions.
When determining the distribution of eg Pine trees on a large island. What sampling method does needs to be used, ensuring the scientific method is
adhered to. (Assuming that a count of every individual cannot be sampled and it is a homogenous substrate.)
To adhere to the scientific method there would need to ensure that there isn't any sampling bias. The simplest method is random sampling. The
quadrats would need to be mapped out and cover the entire island points which are generate that fall outside of the target area can be ignored. The
quadrats wold need to be of a size relative to the size of the entire island as it could affect the distribution results (random, uniform and clumped
/aggregated). Once the data is collected various statistical analysis can be performed then inferences about its distribution can be made.
2.Week 2, Lecture: Distribution, dispersal, and abundance.
Who are the three Men who influenced the way people understand the ecological niche. Compare and contrast their views.
Ecological niche is defined simply as the role and position a species ha in its own environment and how it meets its needs for resources, how it
survives and reproduces. It includes all interactions both biotic and abiotic factors of its environment. The three men are: Joseph Grinnell:his concept
is the dea tha thre niche of a species is determined by the habitat and its behaviours. (1924), Charles Elton: classifies his niche according to foraging
habits, an animals niche means its place in te biotic environment, its relation to food and competition. (1927) and G. Evelyn Hutchinson:
N–dimensional, modern view on the niche concept. (1957). Grinnell's niche refers to the habitat of an organism, taking potential or

Why Is Airasia Focused Low Cost Strategy
V. FOCUSED (OR MARKET NICHE) STRATEGIES
A Focused Low Cost Strategy
The focused low cost strategy purposed to create a price advantage for the company. Usually, a company that use this kind of strategy more focus on a
specific market niche, offering products to a narrow market segment instead of a broad one. The company then aims to be the cheapest supplier in the
particular niche but not necessarily in the overall market.
AirAsia believes in the hassle free, no frills, low fare business concept and feels that keeping costs low needs high efficiency in every part of the
business. Efficiency creates savings which are then passed to the customers so that they will able to purchase on the affordable price but still with a
high quality of air travel. AirAsia targets people who want to travel around Asia for leisure or business purposes. The fares of Air Asia are relatively
known as a lower fares than the other airlines. Selected strategy used by Air Asia targeting to passengers who are willing to travel without frills of
meals, airport lounges or frequent flyer miles in exchange for fares which is ... Show more content on Helpwriting.net ...
To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and
strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach tomarketing and expand their market reach and give better
and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low
cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales
offices, and authorized travel

March 2003 and Market Niche Essay examples
ASSIGNMENT B –––RSM322H1F
Qijin Feng 997347740 RSM322H1F L 0201 Professor D.L.Losell September 29TH , 2011
TO: Manager of the Distillers Delight in the United Kingdom
From: Consultant
Date: September 29th, 2011
Subject: The strategy of the company and the problems the company faced in 2003
As the case stated, there existed a lot of problems in Distillers Delight in the United Kingdom in 2003. In addition, the strategy the company adopted
affects the performance of the brand significantly.
The strategy that the company adopted may be the market niche. Market niche is a strategy adopted when there is a ... Show more content on
Helpwriting.net ...
Moreover, they reacted to the change so ineffectively, so that the company lost the early opportunity when they could avoid the possible subsequent
declination in sales. (Appendix K) The problem can be shown by two aspects. Firstly, the company reacted to the tax increase by continuing the
existing price policy, which implies that they did not know what the customers need. Secondly, its competitors reacted by taking aggressive advertising
campaign in advance, however, it responded slowly.
In conclusion, the company adopted the market niche strategy in order to target the specific group of customers. However, the sense of crisis and the
crisis management capability are the problems and weakness of the company.
Appendix A A niche market is group of consumers or businesses that all have a very specific need or want. http://www.
marketing
–consulting–company.com/niche–marketing.htm Appendix B
Delight was introduced in the United Kingdom in 1996, and it quickly became the market leader in the low–proof category.
("Managerial Accounting and Decision Making", McGraw–Hill Create p. 5).
<Vbk: 9781121280953#page (5)>
Appendix C

This is a prospective area that may provide yet another cost reduction opportunity and at the same time attract potential customers from a niche
segment. A company when it compares the value proposition that it offers against the attributes that customers

Clean Edge Razor: Splitting Hairs in Product Positioning
Clean Edge Razor: Splitting Hairs in Product Positioning
Case Analysis
Marketing Concepts
Problem/Decision Identified
This case is about 'strategic positioning' decision dilemma of a newly developed technologically advanced product. The product manager Randall of
Paramount Health and Beauty Company– a Global player in health and beauty industry is faced with an intriguing question of how to best position the
new product so as to have a right market fit. There are several factors which would play an important role in the making the right decision like
cannibalization effect on the company's current product line, rapid technological advancement in the ... Show more content on Helpwriting.net ...
Moreover, other alternatives to non disposable razors like electric shaver, disposable razor and other substitutes like waxing, laser treatment and
depilatories added onto the existing competition. If Paramount did not come up with the correct positioning and marketing strategy in a short span of
time it would run the risk of losing the entire market to a competitor with similar technology and also loss its early movers advantages.
SWOT Analysis:
Strength – The major strength of Paramount lay in the fact that it had an established brand name in the non disposable razor. Moreover, the technology
on which clean edge razor was based is new to the market. This cumulative strength would enable Paramount to increase its total market share if it
positions the clean edge razor in the correct segment of the market.
Weakness– There was a lack of technological advancements in the current product lines since past five years and, no product in the super–premium
segment of the market which had the maximum growth potential. The current products Avail and Pro were in the mature stage of its product life cycle
and would see its decline phase soon.
Opportunities– The launch of clean edge razor would equip Paramount with a competitive advantage and they could further leverage on this
technological advancement to gain more profits and market share. The

Less Niche Marketing
According to Brown and Rusnak (2010), "Coaching is about producing different and better results" (p. 15). That makes it appropriate for individuals
and entire organizations across all market sectors (Brown & Rusnak, 2010, p. 15). Furthermore, coaches assist clients into having a deeper
understanding of themselves or a particular concern (Brown & Rusnak, 2010). Coaches help clients develop an action plan and provide assistance in
the process of moving forward with that plan (Brown & Rusnak, 2010) and that makes coaching more results–oriented.
The major challenge the experienced coach faces is in targeting and linking to a source of consistent clients and steady income. According to the ICF
(2012), "The majority of coaches reports having less ... Show more content on Helpwriting.net ...
By grouping consumers in this way it is possible to target them efficiently and address them directly (Lake, 2009). According to Cockrum (2011),
"The start of the process of establishing a solid cohort of clients is identifying factors that connect them with the coach niche and therefore, makes
them the ideal client base" ( p. 40). Identifying specific targets traits will help the coach narrow down the search and will allow for the marketing
efforts to be as precise as possible (Cockrum,

Segmentation, Targeting, Positioning
Principles of Marketing
TARGET MARKETING: Market Segmentation, Targeting and Positioning
Introduction
1. To succeed in today's competitive marketplace, companies must be customer–centered, wining customers from competitors and keeping them by
delivering greater value. a. Sound marketing requires a careful, deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a
given market, they must divide up the total market (market segmentation), choose the best segments (market targeting), and design strategies for
profitably serving chosen segments better than the competition (market positioning). 2. Market segmentation is the process of dividing a market into
distinct groups of buyers with ... Show more content on Helpwriting.net ...
Niche Marketing
A niche is a more narrowly defined group, subgroups within segments. a. Niches are usually smaller and normally attract only one or a few
competitors. b. Small companies can focus their resources when they are use niche marketing. c. In many markets today, niches are the norm.
Micro Marketing
The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations. a. Local marketing involves tailoring
brands and promotions to the needs and wants of local customer groups (such as cities or neighbourhoods). This approach can drive up costs. b. In the
extreme, micro marketing becomes individual marketing. This process tailors products and marketing programs to the needs and preferences of
individual customers.
Bases for Segmenting Markets
There is no best way to segment a market. Since markets of buyers differ in one or more ways, any of a variety of variables can be used to segment
market.
1. Geographic segmentation
Dividing the market into different geographical units such as nations, states, regions, cities or neighbourhoods.

2. Demographic segmentation
Dividing the market into groups into groups based on variables like age, sex, family size, family life cycle, income, occupation, education, religion,
race, and nationality. * Demographic factors are the most popular bases for segmenting customer groups * The popularity of the method is due to the
observed relationship that

What Is Interspecific Competition?
Interspecific competition is the competition between two different species. Interspecific competition occurs between species that share similar niches
and limited resources. A niche is defined as an area that a species inhabits, the role or function of the species in the ecosystem and the species
relationship with all the biotic and abiotic factors that affect it (Biology online dictionary, 2015). The limiting resources could be resources such as
mates', nutrients and space (Beals, 1999).
Competition exists between species with similar niches and limited resources because they are dependent on the same substances and environment to
ensure their survival and thus they compete. Typically in most ecosystems the different species which compete will result in competitive coexistence
whereas competition in some species can result in competitive exclusion when one species will outcompete the other (AP Biology/Community
Ecology, 2015). Species which are outcompeted may either become extinct or find a new niche (Benton & Falcon–Lang, 2010). In South Africa we
find that many invasive species become dominating and thus outcompete the species which is competing for the similar resources to that of the
invasive plant. ... Show more content on Helpwriting.net ...
This research will add further data on the effects of interspecific competition. While this is not an extended project it demonstrates interspecific
competition between vegetables, carrots and radishes. Which can then be extended to the competition between indigenous and invasive plants.
Aim: to determine the effects of interspecific competition on indigenous plants and agricultural

Paramount Must Develop A Marketing Strategy
Problem Statement: Paramount must develop a marketing strategy to decide on positioning their new product "Clean Edge" in niche or the
mainstream market and avoid cannibalization of their own line of products. 2. Situation Analysis:Company Global company with worldwide sales of
$13 billion and $7 billion gross profits for 2009. Entered the market of non–disposable razors in 1962 and quickly became a respected brand.
Paramount currently offers two lines of non–disposable razors and refill cartridges – Paramount Pro positioned in the moderate segment and Paramount
Avail in the value segment. Paramount was the unit–volume market–leader position in 2009 with a 23.3% retail unit share. Customers Currently
customers can be classified into three categories: social/emotional shavers, aesthetic shavers, and maintenance shavers. Social/emotional shavers (39%)
care about overall experience, aesthetic shavers (28%) care about effectiveness and cosmetic results and maintenance shavers (33%) view all products
as the same. Changing markets study shows that customers across these categories are more open to buying new razors to reap the benefits of short
replacement cycle of replacing blades. Competitors Direct competitors for non–disposable razor in the market are disposable razors and electric
shavers. In the non–disposable razor segment, Paramount's competitors are Prince, Benet & Klein, new entrants Radiance Health and Simpsons.
Radiance is

Marketing Strategy Paper
The University of Phoenix Marketing Strategy Paper
A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a
business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful
marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same
marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive
business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account... Show more content on
Helpwriting.net ...
Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of
target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs
or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for
the university.
The University of Phoenix Marketing Mix
Products
The University of Phoenix has been in the education service over 22 years; they offer an array of classes with flexible schedules. An individual can
acquire an Associate, Bachelor, or Masters Degree, and Doctoral degrees to certification and single courses. Another advantage the university offers is
smaller online classes opposed to larger in class classrooms. The University of Phoenix hires faculty with real–world experience, and degree programs
developed on relevant and effective learning for a quality education. The university is convenient for many students offering online and evening classes
making it possible for those who work to have a chance to complete their education.
Place
The University of Phoenix is one of the nation's largest private universities located in Phoenix, AZ with more than 200 university locations worldwide.
Classes are online for individuals with a schedule that would conflict with the campus class

mktg 205 unit 3 project
American Intercontinental University
Unit 3 Individual Project
MKTG 205 – Principles of Marketing
November 28, 2013
Abstract
This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It
will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.
(Kern R. 2013) These distribution channels and their organizations will help the candy company better meet the needs of the niche candy market that
they intend to target.
A Road Map to Candy Distribution
Introduction
Distribution channels make up a large piece of the marketing pie and ... Show more content on Helpwriting.net ...
Selective distribution, however, should never be abandoned because that is what keeps the price of their product from falling below a set value.
Channel Organization Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some
of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as
wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be
strong and typically don't give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and
producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the
conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution
channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A
multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments
(Kern R.

Affiliate Marketing : The Causes And Uses Of Writing On A...
1) Start a niche blog
Be sure to write about a profitable niche that you are not only familiar with but one that you have a passion for, one that you can see yourself writing
about for years to come; it could be anything from food to travel.
More importantly, select the right domain and tailor your blog to your target audience with relevant and timely content. Once it gets going, which
could take a while so some patience is of the essence, you could sell advertising space and eBooks or even develop a subscription course in the area of
your expertise.
Word of caution, however, have multiple sources of blogging income, don't be over–reliant on a single stream.
2) Affiliate marketing
Numerous companies are on the lookout for online ... Show more content on Helpwriting.net ...
You can monetize videos that you upload showcasing a talent, art, something extraordinary or even a series tutorial on an aspect people are unfamiliar
with. It doesn't have to be something glamorous and it could be as simple as taking people through the ropes of house sales or common troublesome
areas of school work.
Think outside the box and make creative and engaging videos so as to build your following to maximize earnings. You can make money from YouTube
through funded promotions, affiliate marketing and advertising at large. Moreover, once your channel picks, you can also earn complimentary income
as a YouTube partner or through the platform's supp.me service.
5) Be a virtual employee
The employment scene has been greatly revolutionized with the advancement of the internet age resulting in the creation of new roles where people
can work remotely as virtual employees. Some of the more common virtual positions include customer care roles and data entry jobs. Try out
companies like TeleTech, Amazon, LiveOps, Sutherland and Working Solutions if you'd like a virtual role in customer care.
Data entry is the simplest form of virtual employment as most of the time all you're required to do is just that: enter data. However, complimentary
duties might include proofreading, code capturing and formatting. AccuTran Global, Invensis and Capital Typing are excellent options for data entry

jobs.
6) Work as a digital marketing assistant
Being a digital marketing

High Hopes at Miracle-Gro in The Medical Marijuana Field
Dana Mattioli authored High Hopes at Miracle–Gro in Medical Marijuana Field in a published WSJ.com article of June 14, 2011. The article describes
a new exploration venue undertaken by Scotts Miracle–Gro Co., to expand its market into the medical marijuana field. The company aims to increase
its revenues by diversifying its target market as a result of the recent legalization of medical marijuana in several states.
The main characters in this article include Scotts Miracle–Gro Co. who is venturing into the medical marijuana field with Miracle–Gro products.
Centennial Seed Co. and General Cannabis Inc. are also mentioned as companies that support the medical marijuana field. These new niche marketing
strategies are supported with data ... Show more content on Helpwriting.net ...
The product itself does not necessarily need to be changed as its purpose will be identical in the new market. However, the product's packaging,
advertising, image, and distribution channels will need to be redesigned and managed differently. Mostly, Scotts will need to be able to convince its
new target market of its product's benefits and value, to generate sales.
Scotts is entering an extremely controversial market of semi–legal marijuana. According to the article, only sixteen states approved laws to legalize
marijuana for medical reasons. 68% of the U.S. states have not legalized marijuana and still disapprove of its use. Scotts will need to pursue a unique
public relations strategy to address such potential concerns about growing marijuana. Scotts will need to build an awareness and credibility to its
product and promote its benefits in the new market. It will carefully need to choose its messages and vehicles to deliver them. Its communication mix
will have to defend the product in the new market and advocate the medical benefits it will create and generate.
Like Scotts, several other companies could benefit from the growth in the medical marijuana industry. These may be companies that create products
that assist with marijuana growth such as seed, sprinkler systems, hot house builders, and lighting. Additionally, companies that assist with packaging,
delivery, and shipping

Niche Marketing Case
1. Currently, Matrix industry is growing into strong industries and is responsible for huge gains in capital markets in Ottawa. Matrix marketer's
forecasts within the year 75% of the country's total population of about 25 million will have bought a Matrix glasses in today society. Our company
will try too take advantage of theses developments and serve it to customers with new innovation that take advantage of all the latest new trend.
2. At the beginning of building a business I would recommend Niche marketing because our main product is the Matrix spectacle and which is mainly
focusing on one product we are looking for product features, production qualities, demographics and price range to satisfy specific marketing needs. Is
a high–specialized

Creating A Solid Ecommerce Marketing Strategy Essay
Niche stores offer value in a crowded marketplace.
While most companies stick to catering to the masses, specialized businesses are cornering the market by selling unique products and services to
targeted consumers.
For example, eCommerce store Beardbrand only sells beard care products, ranging from natural beard oil to mustache wax.
To compete with mass retailers, niche stores must build up their presence within their targeted communities. That's why creating a solid eCommerce
marketing strategy is important.
Here are five ways a niche store can jumpstart its eCommerce marketing strategy:
1. Answer questions on industry–specific websites.
Create a niche community by answering questions from your audience.
Research 5–10 industry–specific forums and start giving away free knowledge.If it fits your market, try offering solutions on Quora and Yahoo!
Answers.
People want helpful answers. So, avoid vague responses; they won't spark conversations or entice people to learn more about your company.
Here's an example on from the ClosingCall.io, a community forum for salespeople. Growbots' Content Marketing Manager Caroline Krolicka gives a
detailed response to a commenter.
When you offer actionable suggestions, customers will come to you as a trusted source of information.
Your team also can create a running list of FAQs for your customers. Just make sure it's updated often and easily accessible.
"Answering questions in public forces you to (really) think," writes

Example Of Ecological Niche
Introduction An ecological niche is the mode of existence that a species has within an ecosystem (The Ecological Niche, n.d.). A species niche
includes three main things. First its habitat which is where a species lives in an ecosystem. Second is relationships which is all interactions with
other species in the ecosystem. Finally, nutrition which is its method of obtaining food. A niche can be divided into two different types of niches
fundamental and realized niche. These two different branches of niches are what I will be talking about in this paper. I will describe what a
fundamental and realized niche is, as well as I will talk about the human fundamental niche an I will also talk about my own realized niche. 1)What is
fundamental niche? A Fundamental Niche "Ideal Niche" can be described as the range of environmental conditions in which each species survives (S,
P. 2011). Fundamental niche can also be described as the full range of environmental conditions that a population of species can fill and benefit from,
without limiting factors current which could inhibit the population (E., 2017). Another way to describe fundamental niche is an ideal niche consisting
of abiotic conditions and resources providing proper conditions for a species to survive (E., 2017). In my own words describe realized niche as the
way a species lives in an ecosystem with the abstance of competition from other species within that ecosystem. When considering the fundamental niche
of a species we

A Product Of Clean Edge
Intro: A product that was finishing trials was to soon end up on the shelf of every major retailer in the world. Paramount, a global market leader in the
consumer non–disposable razor industry is planning to launch a new product into the market by the name of Clean Edge. Clean Edge is an innovative,
premium priced, new razor whose goal is to increase Paramount's market share, sales and inevitably profit. As a company, Paramount has a strong
history in the industry, entering the market back in 1962 and growing to a $13 billion company in 2009. Paramount specializes in disposable razors,
cartridges, shaving cream and depilatories and currently has two razor products already on the market, Pro and Avail. With the launch of Clean Edge,
management experiences conflicting ideas; Paramount is unsure of how to best position Clean Edge within the growing market, considering the
competition launched a similar product right before the Clean Edge launch. The company is torn between two primary options, a niche position,
targeting a small market with a premium razor versus a mainstream position, targeting a broader market by presenting an innovative product. After
analyzing marketing budgets, market share, operating profit, branding strategy and allocations for 2008 and 2009, it is concluded that Paramount
should engage in a niche position, which as per Appendix C will generate the higher profit of $31.37 compared to the $2.84 in profit generated by a
mainstream position. Clean Edge

Case Study: Paramount Health And Beauty Company
Introduction
Paramount Health and Beauty Company is a global consumer products. It starts working on new advanced technological razor. The product name is
Clean Edge. The main issue that faces this product is how to position it for upcoming launch. I am going to reflect critically on this case, based on my
point of view with help of some theories related to business management that I have go through. I will explain the changes that occur in the
non–disposable razor category the position of Paramount competitive along with market segmented. Also, I will evaluate launching the product in both
positions as niche and mainstream. Finally, based on position strategy, brand name &marketing allocations will be recommended.
Explaining changes that occur in the non–disposable razor category and assessing Paramount's competitive position along with market segmented
Paramount Health and Beauty Company is a global consumer products, called Paramount. Paramount includes four divisions which are Health,
Cleaning, Grooming & Beauty. Paramount entered the non–disposable razor business 1962 & it became as market leader within short time. So it's
appearing that the company met the customer needs. "Marketing can be successful ... Show more content on Helpwriting.net ...
It is the final step that it comes once the segment has been identified the target is already selected; it comes to position the service or product to meet
the need of that segment (Stapleton, 2007). As my critical analysis, any organization that are willing to release new product should consider the highly
development of their competitors & the consumers and market needs once they think about positioning their new product. As Shakhshir (2014,
p.979),"The positioning strategy has suffered serious changes in the last few decades, being influenced by the rapid development of competition and
the growing focus on specific traits belonging to the market, to the consumer or to the

Buying A Home Essay
Luxury is a divisive word; it is a satisfaction and not a necessity – lavish and expensive, great ease and comfort, these are all adjectives that define
luxury.
Luxury in the new context is the enjoyment of the best in life.
Owning a home that doesn't leave a negative impact on the community, and brings in positive meaning is a major attraction to wealthy buyers. The
demand for healthy and sustainable environments has placed great emphasis on conscious living.
We're all aware of the fact that real estate in India is expensive and are now selling at prices that are practically unaffordable for anyone who wants to
buy a home to live in. But how expensive is expensive, that needs to be answered. Expenses depend from city to city – metropolitans ... Show more
The high–end home segment is witnessing inclusion and growth with new areas emerging in pockets close to the existing ones. Poes Garden, Boat
Club Road, and Rutland Gate have been the prominent pockets in Chennai but the city is now witnessing the emergence of a new luxury 'precinct' –
Alwarpet, Kotturpuram, Egmore, Bishop Garden, and Perumbur.
A luxury home in the heart of the Central Business District can cost anywhere between Rs.7.5 crore and Rs.10 crore, as quoted by builders developing
high–end properties in the Egmore – Nungambakkam area. A similar home with matching features can come at a lower price elsewhere in the city. This
is testimony to the importance that 'location' holds in the sector.
The Pune market has also shown a strong rise in the mid segment where the capital values have risen 28%, second highest rise after Bangalore where
the capital value appreciation is

Barco Projection Systems (a): Worldwide Niche Marketing Essay
Q1. What are the key differences between Sony's and Bacro's strategies as far as their product roll out is concerned prior to Aug 1989 in the projector
market (that is, you need to compare and contrast the chronological order and the scan rate/prices/other features of the models that both players
introduced in the market prior to Aug 1989)? Why is it that both players were playing such different strategies prior to Aug 1989?
Barco launched its first projector BV1 (scan rate of 16 kHz & priced at $11,250) in video segment in 1982. But soon Barco decided to enter the
computer applications market and by the end of 1983 launched BD1 (scan rate of 16 to 18 kHz & priced at $13,500) in data segment. In 1984 Barco
introduced two more projectors ... Show more content on Helpwriting.net ...
Sony's marketing strategy was to make use of its worldwide network of captive commercial video distributors which in turn worked with more than
1,500 dealers across the globe. Also Sony's strategy was to make use of brand name recognition which had a reputation of reliability and low price
among dealers. Sony also took advantage of the fact that Barco was purchasing tubes from Sony Components. In some cases Sony's strategy was to be
better off than Barco in terms of latest developments related to tubes with in–house supplier. Internal efficiencies were created from Sony Components
В– Sony projectors would know about new tubes before competitors and thus be able to design for new tubes immediately. This resulted in supply
chain efficiencies of being more responsive to demand, and not carrying high inventories.
Q2. Consider a hypothetical case where Sony was to charge $9,000 for its new 1270 В‘super data' projector (assuming that 1270's marginal cost is
much lesser than $9000). Do you think that Sony can merge the data and the video segments (in other words, it will attract a good chunk of customers,
typically >30–40% of the share, in each of the two segments) if it was to charge the $9,000 price for 1270? Give reasons for your answer. Next,
consider the hypothetical case where Sony was to charge $15,000 for the 1270 projector. Do you think Sony would be able to merge the data and the
graphics segments if it was to charge

Clean Edge Razor
Case Analysis
Clean Edge Razor
Splitting Hairs in Product Positioning
Executive Summary
Paramount's newest non–disposable razor, Clean Edge, has brought a new hope for the company whose other products are either on the mature stage
of product life cycle or on the declining stage. Clean Edge's improved design provides superior performance and hence the top management is
extremely excited. They need to come up with a marketing strategy including product positioning, brand name & marketing budget allocation for
the upcoming launch. Another area of concern is how to deal with the cannibalization effect on the other range of non–disposable razors sold by
Paramount.
It is very important to come up with a suitable strategy to make the ... Show more content on Helpwriting.net ...
| 5.89| | | | | | | | Net Profit Margin| | | 21.20| | | 6.74|
Exhibit 2 M/s Paramount| Product – Clean Edge| Profit/Loss Pro–forma for 2012| | Niche| Mainstream| Capacity| Units in Million| Rate| Amount| Units
in Million| Rate| Amount| | | | | | | | | | | | | | | Product – Razor| | | | | | | Production Cost| 1.50| 5.00| 7.50| 4.00| 4.74| 18.96| Manufacturer Value| 1.50| 9.09|
13.64| 4.00| 7.83| 31.32| Suggested Value| 1.50| 12.99| 19.49| 4.00| 11.19| 44.76| | | | | | | | Product– Cartridge| | | | | | | Production Cost| 10.00| 2.43|
24.30| 21.90| 2.24| 49.06| Manufacturer Value| 10.00| 7.35| 73.50| 21.90| 6.22| 136.22| Suggested Value| 10.00| 10.5| 105.00| 21.90| 8.89| 194.69| | | | | | |
| Capacity Cost| | | 0.87| | | 2.45| Advertising| | | 7.00| | | 17.00| Consumer Promotion| | | 6.00| | | 14.00| Trade Promotion| | | 3.00| | | 8.00| | | | | | | | | | | | | |
| Revenue| | | 87.14| | | 167.54| Variable Expenses| | | 31.80| | | 68.02| Fixed Expenses| | | 0.87| | | 2.45| Operating Profit| a| | 54.47| | | 97.07| | | | | | | |
Marketing expenses| b| | 16.00| | | 39.00| Net Income| a – b| | 38.47| | |

Essay on The Environments of the Earliest Australopithecus
Background and goals
The conditions in which bipedal locomotion emerged are still unresolved. However they are all closely dependent on environment reconstructions. This
project will contribute to the scientific community's understanding of the environments of the earliest Australopithecine.
Australopithecus anamensis is the earliest species of the genus and the first indisputably bipedal hominid. According to paleoecological analyses
(isotopes, fauna, soils, etc) (2,3), these hominids were generalists who lived in mosaic environments , e.g. a mix of habitat types. However, the
specifics of the exploitation of the environments by the hominids need to be further explored.Understanding the conditions of local environments is
essential ... Show more content on Helpwriting.net ...
Also, it has been reported that a number of bones of the Kanapoi collection show carnivore–induced damage . In addition, Allia Bay and Kanapoi
yielded A. anamensis remains, but Mursi has not. Does the Mursi collection differ from the two others, and if so how?
Methods
Because of the antiquity of the Pliocene environments, the only remaining witnesses of the behaviours are the bones and the stones. One of the main
approaches to this type of issue is using the faunal remains. They are more abundant than the hominid fossils, and some indicator species are excellent
proxies for paleoecological inferences. In addition, we can study their taphonomic signature, i.e. the processes that affect a bone between the death of
the animal and its discovery as a fossil, and how these processes affect information in the fossil record (6). By looking at the different kinds of
traces (grooves, cuts, abrasions, or any physical or chemical deformation) on a bone, a researcher can study its individual history. By identifying
these traces on all animal fossils collected from a particular site, we can address the question of what the local environment was like. To evaluate
taphonomy, the researcher looks at the surface of each bone with a handheld magnifying lens and records the type and intensity of the traces on each
bone. Extant floral and geological data will also be exploited.
Schedule and Materials
Taphonomy is unique among

Niche Marketing
Niche Marketing I. Niche market and niche marketing. 1. Definition Niche market is the subset of the market on which a specific product is focused.
The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the
demographics that is intended to impact. It is also a small market segment Niche marketing is a portion of market that you have identified as having
some special characteristic and that is worth marketing for. On the other words, niche marketing is to concentrate all marketing efforts on a small but
specific and profitable defined segment of the market. While niche markets are focus, they are not necessary small. Many niche brands already represent
... Show more content on Helpwriting.net ...
2. Condition for an Ideal Niche Market. The first condition for a niche market is ideal is if the market is large enough to be profitable for businesses.
The fact that the niche market 's size is too small to offset the cost to the business. In this case the "exploring" a niche market have no meaning for
business anymore. Secondly, niche markets have to grow potentially. Once businesses have chosen a niche market, the growth of niche markets
synonymous with the growth of the company. In fact if holding a niche businesses can not afford to expand business will bring a lot of risks, no
assurance market segment that will not shrink. The third reason is niche market is not ideal anymore to exist due to too many competitors. Even
though the opponent is not too strong a threat to enterprises – pie will become less tasty if it is divided for too many people. Once you have identified a
niche market to satisfy all three conditions, then on the 4th reason, it now needs to do is to determine their ability to meet that segment or not. If the
potential of the small businesses that require large customer, the exploit that niche will become meaningless. The last thing. whether the company has
the ability to protect themselves against the attacks of the main competitors or not? This is an important factor to ensure the company can stand on its

Clean Edge Analysis Essay
Position Statement:
Paramount Health and Beauty wants to launch a new razor into the market currently referred to as "Clean Edge." The project team recommends that
the company should position the product as a distinct mainstream product, dubbing it "Clean Edge by Paramount" in order to produce growth in sales
from new product innovation. The importance of placing the product in a mainstream position is to successfully launch an innovative product creating
more market share for Paramount and for Clean Edge to become the most sought out razor in the industry. Failing to take this route and deciding to
position the product in a niche would only give the new product a limited amount of consumers, preventing Clean Edge from reaching its ... Show more
Clean Edge by Paramount gives customers a clear perception of the advantages of the product without being concerned about other product categories.
Critique of Rejected Options
There are several reasons why the project team should reject the first option in positioning Clean Edge in a niche. The first reason concerns the pricing
strategy. Placing the product in a niche position would make the razor more expensive in the retail sense. Catering to the more involved groomers
places the product at a suggested retail price at $12.99. Placing the product at a higher price in the niche position could only lead Clean Edge Razor to
a limited market. Rosenberg suggested placing the product in the niche position for a year or two; however, this could lead to prevention in attracting a
wider customer base for the product during that time frame.
Another reason Paramount should not place in the niche position is their significantly low marketing budget compared to their competitors. In just
media advertising alone, Radiance spent $16 million on Naiv. For Clean Edge, the cost for advertising for the niche position would only be $7 million.
Because Radiance is spending more than twice as much on their advertising compared to what Paramount would spend in the niche position, Radiance
would gain an advantage in covering more ground to promote its product.
As far as product naming is concerned, "Paramount

Clean Edge Razor
Case Brief #1 : Clean Edge Razor
October 29, 2013
1. Problem Statement: Paramount Health and Beauty Company having difficulty to choose position their new product (Clean Edge) in the market.
2. Situation Analysis:
Company (Paramount Health and Beauty Company) * Paramount is a respected brand in the industry since 1962 * Paramount offered two lines of
nondisposable razors and refill cartridges. The Paramount Pro for moderate segment and the Paramount Avail for a value offering * Paramount is
ready to launch newest nondisposable razor, Clean Edge * Clean Edge is improved by utilizing a vibrating technology to stimulate hair follicles and
lift the hair from the skin * Paramount would be the first company to ... Show more content on Helpwriting.net ...
Context * Nowadays, consumers are becoming more sophisticated and they tends looking for new technologies (innovation and creation). They invest
more money to buy the products that would satisfy their needs. The old law of business said that a satisfied customer brings ten more.
3. Alternatives:
Option One : A Niche product
A niche product is made and marketed for use in a small capacity and specialized, but very profitable. Niche strategy targeting the most intensely
involved super–premium consumers who look for superior skin care products.
Option Two : A Mainstream Brand
A mainstream brand require a higher marketing budget in order to reach larger target.
Conclusion:
This option which using mainstream brand assumes that Paramount will get higher revenue rather than using niche strategy. On the other side,
Paramount still thinking to use this strategy because of the high cost and given that the strategy using more marketing support and $42 million
marketing budget would be needed for one year. Paramount should pursued this strategy, unless the cost of marketing budget could not be cover by

sales revenue of Clean Edge.
4. Recommendation:
After review the information on past and estimated in the future, company, products, competitors and branding, I recommend the following strategy: *
Paramount should taking mainstream brand * Maintain a lower price than competitive

Algae Lab Essay
Jeanine Campa
Biology 101
10/20/2010
Ecology–Interspecific Interactions Lab
Intro:
Ecology is the study of how organisms interact within their environment. Every species interacts with its surroundings, whether it's within their
populations, community, ecosystem, etc. In this lab, we will be comparing two differentspecies and how they grow alone as well as together, in the
same environment. More specifically, in this lab, we will be dealing with one of the most important ideas in ecology, the niche. Due to this concept, we
can study the environmental circumstances the organism can handle, the essential resources it will need to survive, and how it will obtain these
resources. "Different species can hold similar niches, and the same ... Show more content on Helpwriting.net ...
The carrying capacity determines the population level of a species according to the limiting resources,
Algae is one of the most diverse and interesting organisms on the planet. This is because there are over 10,000 unrelated species of organisms that
contain chlorophyll and live in large bodies of water or moist land. Keeping a count of population size gives us a good indication of how certain
species grow and interact with one another. By using two different species of Algae we can determine what types of interactions the two can
encounter. The two species tested were Closterium and Micrasterias algae. We labeled them as species 1 and 2. The purpose of this lab is to determine
whether the selected algae species will demonstrate competition or resource partitioning with the coexistence of each other versus alone. At the end of
this lab we should be able to determine which species upheld the best under all of these circumstances.
Methods:
This lab was performed with two different types of algae, Micrasterias and Closterium. Within our groups, we counted how many of each species
there were to begin with. Each group sampled one micro liter of each algae stock, five times, and then found the average of the five trials and
converted it to milliliters. There were three different test tubes of algae stock containing 100 individuals. The first contained 100 Closterium,

Relationship Between Media And Social Networks
Whether you want to or not, it is essential to engage in relationship marketing now. It is important to build relationships with people who are actively
talking about your niche and looking for answers to their problems. While many people are still searching for answers through the search engines, most
people are hanging out in forums and on social networks. If you can create relationships with the right people, then your business has a much higher
chance of being successful.
The problem is that most of us don 't have a lot of time to market on both forums and social networks, so it is important to find the most effective
place to actively participate and build relationships. Which one is right for you? There are a few things to consider.
You Have To Enjoy Using The Platform
Whether you choose to do marketing through forums or social networks, it is important that you enjoy the atmosphere and the way you interact with
others. If you don 't, then you will not willingly devote your time to interacting and building relationships on that platform, and the people you interact
with will feel as though they are being marketed to, which is not what relationship marketing is all about.
For instance, social networking requires you to not only interact with your stuff, but also interact with other people 's stuff – a lot. If you don 't really
enjoy commenting on relevant posts, interacting with relevant people, or promoting other people 's relevant content, then you may find a

Clean Edge Razor
What changes are occurring in the non–disposable razor category? Paramount is facing not only the traditional, on–going competition from the other
long term, established companies in the market, but faces increasing challenges to its market share from new entrants as well. Traditionally, the market
consisted of disposable and non–disposable razors, but within the last few years, a new trend has emerged. As a result of the increased emphasis on
esthetic, or beauty products for men, there has been is a growing movement among male consumers who are gravitating toward premium shaving
products. Known as the "social/ emotional" segment, it commands 39 percent of the total non–disposable users, which is a greater percentage overall
than... Show more content on Helpwriting.net ...
Examine consumer behavior for non–disposable razors. In the past, a razor was much like a simple tool used to accomplish a task and for many
years, the basic design and function of a razor changed little. More recently, with the focus of grooming and personal hygiene being a more
prominent consideration for many, especially men, there has been an increasing focus on features, comfort and the experience of shaving. Although
the lower priced offerings for razors may be perfectly acceptable to many, the trend has been to expect more from a razor. The industry has
responded with more expensive, feature laden razors that vibrate, lubricate, have more blades and are more ergonomically appealing to both men and
women. In some respects, shaving has progressed from a task or chore to the realm of a pleasurable experience. The use of complementary grooming
products, especially geared toward men, were a non–existent market a generation ago, yet make up an increasing portion of the personal grooming
revenue today. What are the arguments for launching the Clean Edge as niche product? Clean Edge could be launched as a niche or a mainstream
strategy because the market share for Paramount in the super–premium non disposable razor market will increase regardless of which strategy is
chosen. The niche strategy allows profit to be contributed while also largely preventing Paramount from allowing sales to be cannibalized from existing
products and thus lowering the

Mass Markets and Mass Production
In today's world, Mass Markets have lost its appeal. The time where mass production of goods and services for all customers are long gone. Mass
Marketing is paving way for Niche Marketing using more personalised approach. Mass Markets as we know are large unsegmented or undifferentiated
market where products and services are offered to every consumer using mass marketing techniques. On the other hand, Mass Marketing is referred to
as the market coverage approach where companies use one particular idea on the entire mass market.
The focus of Mass Markets is gradually shifting towards Niche Markets. Such markets mainly focus on particular products to a much defined audience
unlike mass markets. The product is customised and made according to customers' needs hence the customer is also ready pay for their preferred
product.
One of the examples of such mass markets was Coca–Cola. Around the 1880's, Asa Griggs Candler bought the rights of Coca–Cola originally from
John Pemberton. He made unique changes to its packaging and logo to attract its customers. He sold Coca–Cola through huge advertising spending to
the mass audience becoming the first person to use this technique of mass marketing which made Coca–Cola one the most successful brands in the soft
drinks sector.
The concept of mass markets first came into existence during the Second World War. During this time, there was an increased need to produce
electronic equipment's like the Radio and Television giving rise to mass

Most Companies Today Have Changed Their Marketing Techniques.
Most companies today have changed their marketing techniques. Instead of focusing on all potential buyers out in the market, which is called "mass
marketing," they began to implement the use of "target marketing," which is where companies focus on specific group of consumers that have the
highest potential for the company to make a profit. In target marketing, there are four steps that the company must undertake, to design a consumer
driven marketing technique. The first two steps involve the company the selecting potential consumers to target on. The first step is called "market
segmentation," and the second step is called "market targeting." The last two steps involve the company deciding on how to create specific products for
their... Show more content on Helpwriting.net ...
Whether that person has an associate's degree, bachelor's degree, or master's degree, Brooklyn College should start encouraging these college graduates
to pursue a higher degree. Enticing them with the promise of getting a higher pay, once surpassing the educational requirement for their job, increasing
their chances of getting a promotion, and increasing the likelihood of their sons and daughters pursuing a higher education themselves. By selecting
groups that already have a college degree, Brooklyn College could depend less on newly high school graduates, and more on advancing graduate
students' education. What Brooklyn College could also do is to target individuals based on their gender. Brooklyn College could promote classes that
teach about the struggles that women face thought each generation, starting from the founding of the United States, all the way up to our present time.
Thus, encouraging women to enroll in Brooklyn College to learn about the different struggles that they had. Brooklyn College could also promote
classes that involve the history of the making of different companies that men are usually attracted to, which include automobiles and motorcycles. By
promoting classes that each gender might be interested in learning, they would increase their

Advantages Of Niche Marketing
An Article on
GROOVING BY NICHE MARKETING
Jaideep Singh
Assistant Professor
(P.I.M.T) P.M.N. College,
Rajpura.(Pb.)
Abstract:
Niche marketing refers to the submarket where specific products are marketed. More specifically niche marketing refers to narrow market segment
where products with special offering survives. Niche marketing basically works with a concept of `Big fish in small pond. ` By targeting a niche
market, the marketer can serve in more specialized manner and can create a situation of monopoly. The market notices the difference in the value of
services provided by a niche marketer and generates loyalty. Now the companies are realizing the power of niche marketing and ... Show more content
on Helpwriting.net ...
Small or medium size businessman often functions as niche marketers focusing on specific customers. Niche marketers are generally small or
medium sized firms due to their focus on narrow market segment. Larger firms due to lack of flexibility & scope are generally reluctant to enter niche
marketing. However there are exceptions to this belief. For example Johnson & Johnson, Procter & Gamble, Rolex watches, Nike, Roll Royce are
some of the renowned firms which opt niche marketing.
Limitations in Niche Marketing:
One of the limitations of niche marketing is that this market strategy is not suitable for long term business because of the fact that niche does not offer
sufficient business. In case if one`s business has to rely on selling large quantity or large number of products then niche marketing is not a place to
business.
If the niche market is invaded by large firms then it will be very difficult for small or medium sized firms to compete & question of survival may come.
If any firm is solely dependent on niche marketing then its survival chances get reduced as the niche market is not that adequate & significant that one

can totally rely on

The Specialty Sugar Free Chocolate Market
The product based niche market that I have chosen is the specialty sugar free chocolate market which belongs to the parent food and confectionary
industry. Chocolate market is often considered as recession–proof and the revenue from the market has remained resilient despite economic recession,
decrease of disposable incomes, volatility in pricing of commodity and increasing competition. Affordability is one of the major factors of the demand
in this market segment. For example, during recession times, consumers tend to spend on less costly luxury products like cosmetics and chocolate,
even if they had to cut back on other luxuries. Based on the market study by International Cocoa Organization, the US customers consume more
chocolate by volume than any other country even though Western Europe is the overall largest market by demand (KPMG, 2012). Although the
confectionary industry especially the chocolate market segment have been generally perceived as unhealthy and harmful due to their high sugar and
calorie content and the publicized risk between obesity and heart disease. However, the growing demand in the sugar free chocolate niche market
segment is driven by the offerings of specialty product line of sugar free cadies which meets the consumer preference of reduced–fat or sugar–free
product line. Another key demand driver is the large Hispanic market in US and the growing middle class who is propelling the market with higher
demand and also spending more on premium sugar

Describe And Compare The Roles They Play In Their Ecosystems
Malik Al–Jazayrly Block A 11–29–17 Chapter 18 FRQ 1. Give an example each of an organism that has a broad niche and an organism that has a
narrow niche. Describe and compare the roles they play in their ecosystems. Organisms with a broad niche essentially means they can adapt to an
extensive range of environments. An example of an organism with a broad niche would be a bison. A bison is herbivorous animal that can change the
way they live to survive in many ecosystems. A narrow niche is an organism that cannot survive in vast ecosystems. An example of which would be a
giraffe. A giraffe can survive in the tundra, but if the climate became extremely cold, it would not be able to survive. 2. How are the terms acclimation,
dormancy, and migration

Barco Projection Systems (A): Worldwide Niche Marketing...
Q1. What are the key differences between Sony's and Bacro's strategies as far as their product roll out is concerned prior to Aug 1989 in the projector
market (that is, you need to compare and contrast the chronological order and the scan rate/prices/other features of the models that both players
introduced in the market prior to Aug 1989)? Why is it that both players were playing such different strategies prior to Aug 1989?
Barco launched its first projector BV1 (scan rate of 16 kHz & priced at $11,250) in video segment in 1982. But soon Barco decided to enter the
computer applications market and by the end of 1983 launched BD1 (scan rate of 16 to 18 kHz & priced at $13,500) in data segment. In 1984 Barco
introduced two more projectors ... Show more content on Helpwriting.net ...
They had a traditional strength in electronics and given the same tube and lens combination, BPS could achieve better performance than its
competitors. Barco continually upgraded the scan rates of its most sophisticated projector line to match advances in application. For this, company
committed strongly to R&D to keep them ahead of the industry experience curve. Their strategy was to limit the scan rate for each segment such as
video (up to 16 kHz), data (16 to 45 kHz) and graphics (16 to 64 kHz & above). The raison d'ГЄtre behind this was that they could have made it on
one machine for each segment but not sold it for the highest price (determined by the Willingness–to–Pay for the customer in each segment). Different
projectors priced at different price would help them to extract the maximum consumer surplus. As part ofmarketing strategy, BPS captured more
specialized markets such as process control and simulation thus covering the breadth of industries (rail road, military, consulting, computing,
entertainment). BPS also made strong ties with customers such as IBM and EEC thus creating barriers to entry. Barco forced dealers to spend time
learning about Barco products, and dealers had to hire a certain number of Barco–approved technicians. The idea behind this was that dealers would
know more bout Barco products than competitors and thus would push Barco products. Barco kept the number of dealers to low because more dealers
will mean that

Fenix: a Case Study
Niche Market Defined
According to Phillip Kotler, a niche is a narrowly defined customer group. Niche markets primarily consist of market segments within the larger market
place who have similar demographic, psychographic, buying behavior and/or lifestyle characterics. The Fenix Group started with two entrepreneurs,
Anthony Keung (Chinese) and Masaaki Ogino (Japanese) who shared the same business philosophy, which is aiming at niche markets, that most times
are left untouched or under–served.
How did Fenix identify and tap into different niche markets?
Knitwear Manufacturing Niche Market
The Group first niche was knitwear manufacturing after which they diversified into fashion and general merchandise retailing. Fenix ... Show more
What does it take to be successful in a niche market?
Niche markets are an attractive opportunity available to small businesses that are forced to compete against the scale economies that larger competitors
are able to achieve (Kotler, 2012). The choice to pursue a niche marketing strategy will not guarantee success, and, similar to any business decision,
requires critical assessment. Fenix entrepreneurs had a bold vision of where they wanted the company to go. Utilizing local market, external resources
and knowledge gained from working in the manufacturing and retailing industries the company was able to be successful.
Identify segment and target markets
According to Angelo Biasi, General Manager of SMART Marketing Solutions, LLC, a business that focuses on a niche market is addressing a need
for a product or service that is not being addressed by mainstream providers. Fenix niche marketing segment can be classified as psychographic
segmentation where buyers are divided into different groups on the basis of psychlogical traits, lifestyle or values. Fenix catered to innovators who are
successful, upsacle, sophisticated, active, take – charge people with high self estem who wants to make a

Case Study Segway

Recommended

Recommended

More Related Content

More from Sandra Anderson

More from Sandra Anderson (14)

Recently uploaded

Recently uploaded (20)

Case Study Segway