How to develop a Business Project Locally What Can be the marketing Strategies How to grow a business what is the local market

1. Developing Business
Project Locally
Presented by Sanchita Deb

2. Introduction
What is Business?
Business is the activity of making one's living or making money by producing or buying
and selling products (such as goods and services).
• Turning a small business into a big one is never easy.
• Most businesses start small and stay there.
• Staying small doesn’t necessarily guarantee survival.
What is Local Market?
• Referred to as local store marketing or neighbourhood marketing
• Specifically targets the community around a physical store or restaurant.
• Promotional messages are directed to the local population, rather than the mass
market .

3. NeedofDevelopingBusinessProject Locally
•Need of analysing the Resources before developing the Business plan.
•You can’t develop a business without understanding the consumer behaviour locally.
•Small business owners are an integral part of the communities in which they live and
work.
•Businesses tend to be cognizant of how their decisions may impact their neighbours.
•Small business owners are more likely to build personal relationships with their
customers, knowing many of them by name.
•Small businesses are job creators, and most of those jobs are local jobs. Rather than
having to commute to another city, employees work closer to home.

4. HowtoDevelopaBusinessLocally?
•Research,Research,Research.
• Determine the purpose of your plan.
• Document all aspects of your business.
•Have a strategic marketing plan in place.
•Make it adaptable based on your customers.
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