Well, first off, you need to consider the most popular strategies for lead generation. Social Media, Email, and Content Marketing are some of the best channels for getting attention from a wider audience. Of course, Search Engine Optimization or SEO can further optimize your marketing channels to key into specific search results pages to get the attention of people who may be interested in what you’re offering. In summary, a Local Business’s best recourse is to have a digital presence. However, in 2021, only 64% of small businesses had a website. What about the other 36%? So now let’s talk about how to Digitally Market your Brick-and-Mortar Business.

2. Local Marketing Mistakes
Section Three

3. Local Marketing Mistakes
• Nowadays, being a Local Business doesn’t get you much
traction, unless you’ve got a robust enough client base.
• So now, it’s time to learn about Local Marketing Don’ts.

4. Here’s What to Avoid in Local Marketing:
Phoning It In
• Customers love the idea of brands caring about them, so the
last thing you want is for customers to see how little you do.
• Attend or sponsor local events and make friends! Your business
has to become a trusted member of the community.

5. Here’s What to Avoid in Local Marketing:
Not Getting Creative Enough
• As a business owner, you’ve got to have a creative streak and
couple it up with Local Marketing.
• Find trends, materials, and concepts native to the area and get
out of the box!

6. Here’s What to Avoid in Local Marketing:
Solely Relying on Your Website or Socials
• You have so many avenues to share all the amazing things
about your business, so take advantage of them!
• So get on Reviews, Local Directories, Email Newsletters, etc.,
and spread the good word about your business.

7. Here’s What to Avoid in Local Marketing:
Disregarding Customer Reviews
• Customers will leave if they don’t think you’re putting effort into
how you run things.
• An ear should always be attuned to your customer base.

8. Here’s What to Avoid in Local Marketing:
Establishing Dominance Over Big-Time Brands
• You’re better off growing your community as your business
gains strength.
• So ingrain yourself into the local community, support fellow
Local Businesses, and tap into niches within your industry.

9. Here’s What to Avoid in Local Marketing:
Discounting Local SEO
• Search Engine Optimization is so cost-effective that it’s free! All
you need are the right keywords in your website, marketing
materials, and copy.
• Local Keywords are much easier to rank for and are extremely
effective for getting the attention of nearby searchers.

10. Here’s What to Avoid in Local Marketing:
Spreading Yourself Thin With Marketing
• You shouldn’t put all the marketing responsibilities on your
business. Marketing — and Digital Marketing, too — is tough.
• Try to get a pro Digital Marketer on the job.

11. Here’s What to Avoid in Local Marketing:
Not Examining Performance Results
• Business owners need to check on how the business is doing
regularly.
• Thus, you have to review your marketing strategies and check if
they were successful or not. Next up, find out how to improve
your tactics.

12. Conclusion
• Retail as we know it has changed.
• The old ways won’t fly as high as you might expect, and so
modern marketers have to adjust.
• However, the thing about change is that it works for everyone!

13. Conclusion
• eCommerce stores have found some success by branching out
through physical locations of their own.
• And so, traditional Brick-and-Mortar Businesses have to branch
out into Digital Marketing.

14. Conclusion
• Relying solely on either a Traditional or Digital Marketing
strategy is one way to lock yourself into stagnancy.
• You’ll have to make the most out of both strategies to ensure
the success of your Local Business.