2. Introduction
• Green house effect is the process in which
thermal radiation from a planetary surface is
captivated through the gases of atmospheric
green house (Meinshausen.2009)
• Carbon dioxide and other gases released when
we flame fuels such as petroleum and coal gas,
natural gas, this emission called as green house
effect (Woodcock.2009)
• This lead to the problems related to higher sea
levels, changing climate, extreme storms etc.
3. GOAL
• To generate the awareness regarding green
house emission
• To provide the ways in order to reduce the
green house emission
5. Five Characteristics of Audience
• Less knowledge about ways to reduce the green house
emission
• Have greater potential to get suggestion for the
improvement of their country
• Moderate Brand conscious
• High rate of illiteracy
• Problem solving ability
6. Research to Reduce Green House
Emission
• Use Less Heat and Air Conditioning
– Add insulation to walls and set up weather
caulking or stripping around windows and doors
that can lower your heating costs.
– In order to reduce the amount of energy there is a
need to heat and cool the home.
– Turn down the heat while a person is sleeping
during the day or at night, and set the
temperatures moderate at all times.
7. Drive Less and Drive Smart
• Not as much of driving means fewer
emissions.
• Besides saving gasoline, biking and walking are
the best forms of exercise.
• When a person drives, make sure that the car
of that person is running efficiently manner.
8. Advantage Drive less and drive smart
• Keep the tires in a right way that
can improve the mileage of gas
by more than 3 percent.
• Every gallon of gas a person
saves then, he or she not only
helps in budget, but also keeps
20 pounds of carbon dioxide out
of the atmosphere.
9. Buy Energy Efficient Products
• The appliances of home now move towards
the models in a range of energy-efficient.
• Florescent bulbs are intended in order to
supply more natural-looking light as using far
less energy rather than standard light bulbs.
• Purchase the products which are energy
efficient in nature.
10. Minimal Packaging Criteria
• Purchase the products which have minimal
packaging that will help to reduce the waste.
• Can save 2400 pounds of carbon dioxide
annually by recycling half of the waste of
household.
11. Energy Savings
• In order to save energy, set the water heater
at 120 degree and wash the clothes in cold or
warm water in order to reduce use of hot of
water
• Reduce personal energy consumptions by
turning off the lights and other electronics;
only use them when there is a need for it.
12. Fuel Switching
• Use fuels with lower carbon contents
that reduce the carbon emissions.
• Producing more energy from renewable
sources
13. Telecommute and Teleconference
• Telecommuting can be the efficient way
in order to do paper work in office.
• Teleconference is the tip that less wasted
of carbon dioxide.
14. Buy Local Products
• It is the better concept that embodied energy which takes
accounts of water, carbon and energy that produced foods.
• Buy something that is produced locally because it generates
lower carbon oxide.
15. Buy Local Products
• The market of local fresh food is a better place in
order to start food shopping.
• Another option is to buy Australian made
manufactured food products it also have less Co2.
• It will give the benefits of climate change and
help the local economy.
16. Channel Selection
• Different Channels are used to create
awareness among the people of Abu Dhabi in
the region of United Arab Emirates.
• Such as banner ads, social networking, TV
commercials and by conducting seminars.
• Banner ads is the selected channel.
17. Banner Ads
• The aim of this banner ad is to
promote the ways and procedure
to reduce green house emission.
• It will give the lower marketing
costs
• It avoids the expensive contracts in
a long terms basis
19. Encoding the message
• The message of creating the awareness is
encoding to the cars users, factory workers,
house wife etc.
• Videos are also used while conducting
seminars in order to encode the message
effectively.
• http://video.about.com/greenliving/How-to-
Help-Reduce-Greenhouse-Gases.htm
20. Source of Noise
There are some barriers to encode the message;
• Overload of information can be the noise or barriers
that may affect in creating awareness among people.
• Poor encoding can be the barrier for a person who
generates awareness about how to reduce green house
emission gases.
• Long communication in seminars can affect the lack of
interest.
21. Message Influence on Society
Message is fully encoded by a person who generates
the awareness about how to reduce the green
house emission gases among the people of Abu
Dhabi in the region of United Arab Emirates.
People insulating their houses
Planting plants and trees
They are starting to change their bulbs to save
energy
Start recycling
22. References
• Meinshausen, M., Meinshausen, N., Hare, W., Raper, S. C., Frieler,
K., Knutti, R., ... & Allen, M. R. (2009). Greenhouse-gas emission
targets for limiting global warming to 2 C. Nature, 458(7242), 1158-
1162.http://www.nature.com/nature/journal/v458/n7242/abs/nat
ure08017.html
• Scott, D., Peeters, P., & Gössling, S. (2010). Can tourism deliver its
“aspirational” greenhouse gas emission reduction targets?. Journal
of Sustainable Tourism, 18(3), 393-
408.http://www.tandfonline.com/doi/abs/10.1080/0966958100365
3542
• Woodcock, J., Edwards, P., Tonne, C., Armstrong, B. G., Ashiru, O.,
Banister, D., ... & Roberts, I. (2009). Public health benefits of
strategies to reduce greenhouse-gas emissions: urban land
transport. The Lancet, 374(9705), 1930-
1943.http://www.sciencedirect.com/science/article/pii/S01406736
09617141