Maths4Girls is a movement to ensure that girls meet women who use maths to succeed in their careers, so they can too! Transforming the perception of maths and inspiring a new generation of change makers.

1. ESTABLISHING THE CAMPAIGN
FOR MATHS4GIRLS July 2023

2. 2023…

3. RISHI SUNAK, UK PRIME MINISTER
MATHS IS NOT JUST NICE TO HAVE BUT VITAL FOR
ECONOMIC GROWTH
“

4. DR MARY BOUSTED, GENERAL SECRETARY OF THE NATIONAL UNION OF TEACHERS
THE UK HAS FALLEN BEHIND IN MATHS. WE NEED TO
TAKE ACTION NOW AND GIVE CHILDREN THE BEST
POSSIBLE START IN LIFE
“

5. DR BEN ROGERS, DIRECTOR OF EDUCATION AT THE WELLCOME TRUST
WE NEED TO MAKE MATHS MORE ENGAGING AND
RELEVANT FOR YOUNG PEOPLE AND SHOW HOW IT CAN
HELP TO ACHIEVE GOALS
“

6. WHAT HAPPENS NEXT MATTERS…

7. MATHS4GIRLS
MATHS IS AS
NECESSARY AS READING
IN TODAY’S WORLD
“

8. MATHS4GIRLS
MATHS ENABLES GIRLS TO
GO FURTHER AND SOLVE THE
PROBLEMS OF THE FUTURE
“

9. what we will deliver
MESSAGE
WHAT MATTERS TO US?
POSITION
WHAT’S OUR STORY?
CAMPAIGN
WHAT’S OUR PURPOSE?
Celebrate: a mission and
narrative that demonstrates
the potential of maths to
supercharge opportunity
Inspire: a compelling
proposition that changes
attitudes and encourages
girls to pursue maths beyond
GCSE
Accelerate: a campaign
that motivates girls and
creates a platform to
inspire the next generation

10. Our Essential character
WE ARE OPTIMISTIC
ABOUT A FUTURE
WHERE MORE GIRLS
TAKE MATHS
WE ARE DRIVEN BY
OUR ABILITY TO
EMPOWER GIRLS TO
SUCCEED
HOPEFUL
TENACIOUS
ASPIRATIONAL
WE ARE AMBITIOUS
ABOUT THE
OPPORTUNITIES MATHS
CAN UNLOCK
MOTIVATED
WE ARE MOTIVATED
TO CREATE LASTING
CHANGE
WE WANT TO BREAK BARRIERS, CHANGE ATTITUDES
AND CREATE CAREER CHOICE FOR GIRLS
SCALE
MAKE CHANGE AT
SCALE AND EMPOWER
GIRLS TO CHANGE THE
WORLD

11. WHO WE ARE WE ARE LIBERATORS – enabling girls to know they are capable at
maths so they can reach their full potential and be future ready
WHAT WE DO WE ARE LEADERS – changing girls’ perception of maths as a core
foundation of secondary education that accelerates careers
WHO WE’RE FOR WE ARE EMPOWERERS – inspiring a generation of girls to see maths
differently by building a committed community of female ambassadors
WHAT DRIVES US WE ARE ACHIEVERS – tackling inequality, challenging gender
stereotypes, and demonstrating the potential of maths
What we stand for

12. THIS IS A STORY ABOUT
THE POTENTIAL OF MATHS

13. THE POTENTIAL OF MATHS
IN LEARNING:
MATHS BOOSTS PROBLEM SOLVING SKILLS
EMPOWERING US TO THINK DIFFERENTLY

14. THE POTENTIAL OF MATHS
IN WORK:
MATHS DEVELOPS AND IMPROVES LOGIC
PREPARING US FOR THE JOBS OF THE FUTURE

15. THE POTENTIAL OF MATHS
IN LIFE:
MATHS IS EVERYWHERE — IT ENABLES US TO
MAKE BETTER DECISIONS IN EVERY ASPECT OF OUR LIVES

16. WHY IT MATTERS

17. MATHS SKILLS WILL BE IN THE TOP 10
MOST DESIRABLE SKILLS FOR JOBS IN
ALL INDUSTRIES BY 2025
WORLD ECONOMIC FORUM'S FUTURE OF JOBS REPORT
MATHS IS VITAL FOR THE JOBS
OF THE FUTURE
NECESSIT
Y

18. EVEN JUST BASIC NUMERACY SKILLS CAN
INCREASE YOUR EARNINGS BY AROUND
£1,600 A YEAR
UK GOVERNMENT
IT LEADS TO HIGHER WAGES AND BETTER
CAREER OPPORTUNITIES
OPPORTUNITY

19. IN 2020, ONLY 39% OF GIRLS TOOK
MATHS A LEVEL AND ONLY 29% TOOK
FURTHER MATHS
UK GOVERNMENT'S JOINT COUNCIL FOR QUALIFICATIONS
BUT GIRLS ARE LESS LIKELY TO PURSUE
MATHS AT A-LEVEL
Equalit
y

20. Finding new ways to
break down gender
stereotypes around
maths
Transforming
perceptions of maths and
inspiring a new generation
of change makers
Galvanising a community of
female ambassadors to
demonstrate the positive
potential of maths
WE INFLUENCE WE CHALLENGE WE INSPIRE
WE ARE ON A MISSION TO DEMONSTRATE THE POTENTIAL OF MATHS…
OPTIMISTIC ABOUT THE
FUTURE FOR GIRLS
UNAFRAID TO BE A
DRIVER OF CHANGE
CONFIDENT IN SHOWING
THE WAY
Where does this leave us?

21. LIBERATORS
LEADERS
EMPOWERERS
ACHIEVERS
We connect girls with female
ambassadors to encourage them to
see maths as a formula for success
We want to enable girls to free
themselves and say “We can do
this” about maths
We dispel the fear around maths to
enable girls to be future ready and
achieve the success they deserve
We show girls why maths is a
passport for life that unlocks
limitless opportunities
Our key driveRS

22. CONNECT CHOICE CHANGE
three CORE pillars

23. CONNECT
Connectors (Uniting and Enabling)
We’re connecting girls with successful role models
and empowering them to go further
Where it takes us

24. CHOICE
Believers (Building a Movement)
We’re changing attitudes to show girls the choice of
future career opportunities that maths unlocks
Where it takes us

25. CHANGE
Disruptors (Changing the Game)
We’re making maths central to secondary education
to create a new generation of change makers
Where it takes us

26. OUR STORY

27. OUR CAMPAIGN
THEMES

28. In the UK, we’re facing a nationwide maths challenge

29. Right now, 2 in 5 girls pursue maths beyond GCSE

30. But the numbers could be so much greater.

31. It’s time to rebalance the equation

32. And get more girls into maths

33. Because learning maths has a positive impact on everything

34. From driving tomorrow’s opportunities

35. To improving students’ prospects

36. And taking you where you want to go.

37. We want to show you where maths can take you

38. That’s why Maths4Girls exists

39. We are building a community of female ambassadors

40. To inspire girls to see maths differently.

41. And demonstrate its potential

42. To empower us to do what we find interesting

43. And let us choose our future.

44. Because maths is a lens to see life clearly

45. A way to think differently

46. And a path to better prospects.

47. We are showing girls the opportunities ahead

48. To demonstrate that maths has a multiplier effect

49. The more you know, the more you can do.

50. So far, we’ve inspired over 25,000 students

51. With initiatives that create connections

52. Broaden choice

53. Unlock careers in everything from coding to sustainability

54. And design to gaming

55. To inspire girls to say: “We’ve got this!”

56. Our work raises awareness and ambitions

57. Proving that maths isn’t a single-sex subject

58. It’s a passport to limitless possibilities

59. That delivers new ways of thinking

60. And takes us further than we could have imagined.

61. Because maths isn’t just a subject

62. It’s a foundation for the future

63. An equation for equality

64. A formula for life

65. And it is for girls.

66. OUR CAMPAIGN
THEMES

67. 1. WE’VE GOT THIS

68. We’ve got this

69. We’ve got this

70. We’ve got this

71. 2. THE MULTIPLIER EFFECT

74. Beyond doubt

75. ESTABLISHING THE CAMPAIGN
FOR MATHS4GIRLS July 2023

76. BRINGING THIS TO LIFE

80. AJAZ AHMED, CEO, AKQA
AN EXCITEMENT FOR THE FUTURE
YOU CAN SEE. AN INVITATION
FOR OTHERS TO JOIN THE ADVENTURE.
“