1. IV. best pr activity
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2. Tehran CSR Event
□ Tehran office’s CSR : ‘Samsung Hope for Children’ CSR program has been developed to provide
financial aid toward surgical procedure for children with heart disease
□ Date : 27th – 28th November
□ Event Details:
- Dinner event with entertainment
- Press conference with doctors and director of Samsung (Mr. Park)
- Famous Children TV presenter for MC
[Event and Press Conference]
- Visit to the Samsung factory with reporters and beneficiaries
- Invitation given to 50 children and their family, press members, hospital’s board member and staffs
[ Tehran Office’s CSR Progress]
2007 2008 2009 2010
19 kids supported 51 kids supported 122 kids supported 251 kids supported
14K USD spend 38K USD spend 96K USD spend 150K Euro spend
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3. Press Conference
Previously only press release was developed for CSR however this year, press
conference was arranged so media can ask questions & concerns face to face
□ Key points
- One on one interview was arranged with media
- “ HOPE FOR CHILDREN “ Message was used in Press conference
- CSR press conference generated 25 coverage
→ 15 clips increase compared to ’09
25
clips
10
8 clips
4 clips
clips
[CSR Coverage Number Progress]
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