2. SuperSwyper activity was executed in SEBN (Samsung Netherlands) subsidiary to boost awareness of Swype feature on Galaxy S via various social media platforms □ Date : 1 st August – 22 nd September □ Venue : Various locations of Netherlands □ Event objective : To promote Galaxy S via unique Swype function □ How they did? - 30 young SuperSwypers (Galaxy S promoters) went to the major events and festivals in Netherlands - During events, SuperSwypers did live reports using Twitter, Facebook, Youtube, Microsite, Foursquare and Google maps to promote and educate Swype - SuperSwypers also interacted with people attending event to introduce Swype function - Instant response from followers, fans from various SuperSwypers social media sites - Direct interaction with potential consumers 18 / 25
