Advanced Portfolio 3035 Centre 16607

1. Focus Group
ADVANCED PORTFOLIO 3035 // SAMANTHA COHEN

2. My Target Audience
My target audience for this documentary is for a very large
range of people, from children in the age range of 12+ to
adults and parents in the age category 25-45. As well as
this, there is also another target audience that will be of the
people who are much older than this and are interested in
the subject. Because the topic of this documentary is very
unique compared to other topics, there is an element of
more people maybe wanting to watch as they are
interested in the subject of the documentary.
I have chosen this target audience as it is likely that
children who would want to watch this, are those whom do
Ballroom and Latin dancing themselves or want to dance.
The middle category can shape the parents of children that
do this type of dance, or even adults that still enjoy this
dance type as a social thing. Finally, the eldest category
are for those who may have liked this dance category in
their youth, or still feel as though this type of dance is
something that should be documented for.
Overall, the target audience for this documentary is such a
lager range that my focus group will take people from all
categories in order to suit everyones needs within the
documentary.
I am planning on using people for my focus group that
either attend my dance school, Southend Dance Centre, or
who are parents of the children that dance there. As well
as this I will include people who have no knowledge of the
dance type and also people who are of an older category.

3. Julie Patterson
Julie is a 47 year old mother of 2, aged
17 and 19. She is a part time, single
mum and works at a financial advisors.
Julie spends her income on clothes,
makeup and especially treating her
children.
Julie’s daughter, Áine, has been dancing
Ballroom and Latin dancing since the age
of 5 and are both highly dedicated to the
sport. Whether it is to buy a new dress
for the next competition or spending
endless hours practicing, Julie is always
there with her daughter to help and
support her.
Julie loves to spend her time either
watching documentaries, listening to
music or fixing dresses ready for next
competition.

4. John Jenkins
John is a 17 year old boy, studying
his A levels at Southend High School
for Girls. He studies Politics,
Geography, English Literature and
John has a part time job as a radio
presenter at his local radio station
and has a lot of enthusiasm. He is a
very loveable and hard-working
person. He also works with the
school focusing on BBC School
report and creating different edits of
short pieces, so has an interest in
creating different pieces.
John spends his spare time with
friends, watching television and
focusing on his career.

5. Beryl & Reg
Beryl and Reg are a married couple of 60
years and have a large family including
grandsons and granddaughters. Both of
their granddaughters do Ballroom and
Latin dancing, taking after their old
habits. The couple used to do Ballroom
and Latin dance competitively and now
do the hobby as a social dance.
The pair like to take long walks and go to
the market. They are both currently
retired after working many years in
London East End markets.
Both have revealed that they miss the
competitive days and feel as though the
younger generation are definitely missing
out. They feel as though this style of
dance is very underrated.

6. Abbie Gilbert
Abbie is a 14 year old girl who is currently at
school learning her way to GCSEs. She is a
National Champion in her age group within
the Ballroom and Latin world and. Yet has
only been dancing for 3 years.
She is very enthusiastic and spends her time
designing new dresses for upcoming
competitions for her dressmaker to make her.
Currently stuck at school, Abbie hardly has
any free time, but when she does she spends
her time with her friends and at dancing
practicing her moves. She practices 4 times a
week and is now working her way up to teach
the younger children how to dance. She is a
fan of the TV Documentary, Baby Ballroom
and aspires to be like one of the professional
dancers that are seen at the Night of 100
Stars World Championships that she attends
yearly.