Realtor Referrals

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Realtor Referrals
Samantha Circelli

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Methods
 Call in
 Text
 Email
 Walk in
 Online submission
 Fax in
 Social media

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Simplicity
 All that’s needed for a referral:
 Realtor/client’s name
 Contact information
 If new- broker information

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Persona
 The personality of realtors most likely to refer clients:
 Not afraid
 Experienced
 Understand pipeline
 Educated
 Not starving
 Least likely
 Afraid
 Amateur
 Desperate for work

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Peak Season
 the peak season for realtor referrals is April-May
 Families ideally want to be in their home before the school year
begins

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Reasons for referrals
 Cater to all consumers looking for homes
 Move in ready homes available for consumers needed a place to go
as soon as possible
 Quick delivery homes available for people who need a home within
a couple of weeks
 Extremely picky customers who want to personalize, customize, and
make their home one-of-a-kind

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Satisfaction Ratings
 Realtors who who give referrals have high satisfaction ratings
because:
 They use the “you scratch my back, I’ll scratch yours” analogy when
working with builders, making the ultimate job mutually beneficial
 The consumer usually feels inclined to come back to or refer that
realtor because of their help in referring them to the builder.
 A successful cycle

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Important takeaways
 Make realtor feel appreciated
 Consistent, small gestures like thoughtful gifts dropped off at their
office or invitations to exclusive social events
 Maintain a strong connection for a successful long-term
business partnership