1. The PDA Assessment Tool & System
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2. Agenda
 Latitude 26 & PDA International
 What is the PDA (Personal Development Analysis)?
 The differences between the PDA & other DiSC Tools (features & pricing)
 Using the PDA
 Company Accreditation Process and Use of the PDA
 Partnerships
 PDA & Talent Management
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 PDA Clients & Testimonials

3. PDA Background
 Latitude 26 was awarded the exclusive sales &
distribution rights to the PDA Behavioural Assessment
Tool in April 2012
 The PDA has been used in the international market
over the past 10 years in countries such as: Spain, UK,
USA, Portugal, Italy, Romania, India, Saudi Arabia,
Costa Rica
 International Clients include: Nestle, PepsiCo,
Kuehne+Nagel, Roche, MasterCard, ADT, Accenture,
Du Pont, Kimberly Clark, Unilever, to name but a few.3

4. PDA assessment tool describes peoples’ behavioural
profile
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5. The behavioural profile is broken down into many
areas
• The PDA report will describe the following aspects:
 Leadership style
 Decision-making style
 How to lead this person to success
 Emotional Intelligence
 Persuasive skills
 Analytical skills
 Sales skills
 Motivation level
 Main skills and strengths
 Areas of improvement
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6. • The PDA report will describe the following aspects:
 Leadership style Proactive Leader
Administrative Leader
 Decision-making style Counselor
Dynamic Leader
 How to lead this person to success
Implementor
 Emotional Intelligence Negotiator
Technical Leader
 Persuasive skills
 Analytical skills
 Sales skills
 Motivation level
 Main skills and strengths
 Areas of improvement
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7. • The PDA report will describe the following aspects:
 Leadership style
 Decision-making style Risk-Taker
Conflicted
 How to lead this person to success Cautious
 Emotional Intelligence
 Persuasive skills
 Analytical skills
 Sales skills
 Motivation level
 Main skills and strengths
 Areas of improvement
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8. • The PDA report will describe the following aspects:
 Leadership style
 Decision-making style
Natural Behavioural Style
 How to lead this person to success Communication method
 Emotional Intelligence Motivators
Strengths
 Persuasive skills
 Analytical skills
 Sales skills
 Motivation level
 Main skills and strengths
 Areas of improvement
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9. • The PDA report will describe the following aspects:
 Leadership style
 Decision-making style
 How to lead this person to success
Rational
 Emotional Intelligence
Balanced
 Persuasive skills Emotional
 Analytical skills
 Sales skills
 Motivation level
 Main skills and strengths
 Areas of improvement
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10. Underlying Theories
Marston’
s
Semantic
Study
~86 Key Words
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11. Marston’s Model
Proactivity
Axis of Axis of Extroversion
Risk
People
Task
Energy
Axis of Norms Axis of Patience
Receptivity
Emotional Rational
Axis of Self-Control 11

12. PDA displays these 5 axes in its report, showing where the
individual lies on each dimension
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13. The report also includes
charts and indicators to
be analysed by PDA
Analysts in order to give
a deeper interpretation
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14. Some of the key
parameters of
the PDA Graph
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15. Is Your
Logical Employee
Emotionally
Intelligent?
Axis of
Self-
Control
Emotional
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16. PDA includes
indicators which no
other tool offers
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17. Natural Behaviour Role Behaviour
Additional indicators which only PDA provides
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18. Natural Behaviour Role Behaviour
Cautious Tension Risky
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What is the decision making style?

19. Natural Behaviour Role Behaviour
Slow / Lacks energy Usually Alert Very Alert & Energetic
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Does Your Employee Have Energy / Alertness?

20. Natural Behaviour Role Behaviour
Unmotivated Motivated Stressed
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Is Your Employee Engaged?

21. Natural Behaviour Role Behaviour
Overly Flexible Usually Flexible Inflexible
Is Your Employee Flexible to Change? 21

22. Differences between PDA & other DiSC tools on
features
Other
Features PDA
DiSC tools
Axis Intensity: Measures the intensity of each behavioural
 x
tendency
Profile intensity: Measures how “faithful” the evaluated person
is to his or her behavior. It assesses the flexibility/rigidity level 
x
of the person evaluated
Energy level: Measures the level of energy available. Provides

better understanding of the motivation and stress level x
Consistency indicator: Measures the information’s consistency 
x
and quality level
Self control axis: the 5th axis measures the individual’s

capacity to control impulses and emotions, related to x
“Emotional Intelligence”
Competency Assessment: Includes the 24 competencies of the 
Hay Group model for competency assessment x22

23. Differences between PDA & other DiSC tools in
pricing
Other
Pricing PDA DiSC
tools
Unlimited Free Tests: No credit is consumed by
completing the PDA form. You can have unlimited people  X
in the database with completed PDAs without having
consumed credit
Unlimited Reports per Person: 1 credit is consumed for
every person to whom a report is issued. The credit is per
person, meaning that you can issue any kind of report
 X
about a person however many times you want and only 1
credit will be consumed by that person
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24. Using the PDA System
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25. Managing Records on the PDA
System
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26. Attaining Reports from the PDA
System
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27. Types of PDA Reports
Generate reports on:
•PDA Behavioural Profile
•Individual Correlation
(by Competency)
•Individual Correlation
(by Position)
•Group Correlation
(by Competency)
•Group Correlation
(by Position)
•Group Tendencies
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28. Company Accreditation Process and Use of the PDA System
by Companies
Step 1: Training
•In order to be provided with access to the PDA system and its
related functionality, your organisation would need to send at least
one suitably qualified individual (i.e. Senior HR Manager and / or
Psychologist) for training on the instrument.
•Once this person has written and passed the accreditation exam,
you would be provided with access to the entire PDA system.
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29. Company Accreditation Process and Use of the PDA System
by Companies
Step 2: Purchasing Credits
•Once your organisation has at least one accredited PDA Analyst in
their employment, the company will be able to purchase credits to be
used to generate PDA reports.
•It is important to note that the PDA system only charges one credit per
person. This means that you will be able to utilise an individual PDA
profile as many times as required (such as to compare a person to as
many positions as possible, against as many different competencies
as possible, and to generate individual or team reports, etc), and will
still only be charged one credit.
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30. Company Accreditation Process and Use of the PDA System
by Companies
Step 2: Purchasing Credits Contd
• If a company employs either an Industrial Psychologist or
Psychometrist, then a discount will be provided
• If the company does not employ an Industrial Psychologist or
Psychometrist, then Latitude 26 will provide all of the psychological
applications of the PDA to clients (i.e. feedback, interpretation etc)
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31. Partnership Agreements
•PDA South Africa can also enter into partnership agreements with:
– Independent Psychologists
– Psychometrists
– HR Consultancies
– Recruitment Companies
• The partnership model provides the following benefits:
– Discounts on credits
– Increase your sales by adding a new product to your portfolio
– Add value to your products and services by integrating the tools
of PDA International
– Generate consulting projects leveraged on the tools of PDA
International 31

32. PDA can be leveraged in many facets of talent
management
• Select the ideal • Understand the
candidate for the development needs of
position employees through
PDA
• Teach leader self- • Apply actions to
awareness, identify address development
profiles of the team and needs
the environment
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33. Some clients of PDA International
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34. Client Testimonials
“ The use of PDA adds tremendous value in being able to generate online reports to assess
the candidates against the behavioral demands of each position.
This information can be utilized in both the selection and development processes of internal
”
employees.
Verónica Climent
Head of Careers and Development
Santander Río
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35. Client Testimonials
“ “PDA has allowed us to rationalize our HR processes around talent incorporation
and management. PDA is an excellent tool which allowed us to develop executive
training and development programs, with an objective analysis of individual and
team needs. Being able to rely on the support of PDA consultants for the
development of individual and group activities has been of great help to us, by
providing integrated solutions of great value to participants with short-term results.”
Jorge Buforn
Responsible for Training & Development
Pepsico Foods Southern Cone
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36. Contact Us
Thank you!
For further information about
PDA Assessments, please visit us at:
www.pdainternational.co.za
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