1. Services Overview & PDA

2. Agenda
 Introducing Latitude 26
 Latitude 26 & the Personal Development Analysis
(PDA)
 Unpacking the PDA
 Benefits
 Costing

3. Introducing Latitude 26

4. Who we are & services

5. Organisational Talent
Assessment

6. Talent Management Services

7. Test Distribution Services

8. Latitude 26 & PDA

9. Latitude 26 & PDA
 Latitude 26 was awarded the exclusive sales &
distribution rights to the PDA Behavioural Assessment
Tool in April 2012
 The PDA has been used in the international market
over the past 10 years in countries such as: Spain, UK,
USA, Portugal, Italy, Romania, India, Saudi Arabia,
Costa Rica
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10. Unpacking the PDA

11. What is the PDA?
What is the PDA?
Psychometric Assessment Tool
Analyses behaviour / personality
Human Capital Management System
Theoretical Model
Marston’s Structure of Personality
Theory of Self-Consistency
Theory of Self Concept
Theory of Perception
Semantic Study

12. Underlying Theories
Marston’
s
Semantic
Study
~86 Key Words

13. Dimensions & Axes
PDA Dimensions & Axes
Risk
Dominance, Competitive, Risk-Taker, Careful, Moderate, Modest, Risk Averse,
Results Orientated, Decisive Friendly
Extraversion
Perceptive, Persuasive, Sociable, Friendly, Analytic, Serious, Introspective, Distant,
Confident Reserved
Patience
Methodical, Consistent, Patient, Quiet, Dynamic, Shifting, Spontaneous, Sensitive,
Calm, Tolerant Restless, Impatient

14. Dimensions & Axes
PDA Dimensions & Axes
Norms
Disciplined, Accommodating, Detailed, Independent, Confident, Big Picture, Goal-
Cooperative Orientated
Self Control
Rational Emotional
Energy
Alert & Attentive Lacking in Energy

15. Marston’s Model
Proactivity
Axis of Axis of Extroversion
Risk
People
Task
Energy
Axis of Norms Axis of Patience
Receptivity
Emotional Rational
Axis of Self-Control

16. What Information Do You Get?
Provides Insight Into
Natural Behaviour
Role Behaviour
Leadership Style
Management Approach
Decision-Making
Communication
Sales Approach
How to Manage & Motivate
Emotional Intelligence
Energy Levels
Strengths & Development Areas
Fit to Competencies and Job Tasks

17. Application to Talent Management

18. Validation
 Validation study (April-June 2012)
 Sample size: 339
 Stats compiled by Prof Ricky Mauer
 Conclusion
 0.8 internal consistency
 Construct validity proven with 15FQ+
 Culturally fair
 Valid & reliable within SA Context

19. PDA Human Capital Management
System
 Web-based
 Stores all PDA data
 Allows system owners to
 Generate basic PDA reports
 Generate multiple sub reports
 Compare to competencies
 Compare to job tasks
 Team trends reports
 Add onto existing PDA Competency Dictionary
 Build job profiles
 Screen candidates

20. PDA & Language
 Available in:
 English,
 Spanish,
 Portuguese (Portugal),
 Portuguese (Brazil),
 Italian,
 Romanian,
 Arabic.
 French, German and Dutch, there is no system, only questionnaires
in these languages, therefore feedback reports will only be available
in any of the languages mentioned above.
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21. PDA Benefits

22. Benefits
Benefits
Robust behavioural assessment
Cost effectiveness
Suitability across all levels
Full Client Control with Psychologist Support
Modern & Cutting Edge
Speed (10-15 minutes to complete)
PDA System: Online Technology Platform
Talent Management Applicability
Leads to a Culture of Growth & Development

23. PDA Costing

24. Costing for Companies with Psychometrists & Psychologists
Number of Credits Cost Per Credit / Person (Ex VAT)
10-100 R540
101-250 R414
251-500 R333
>500 R234
System Costs Nil
License Fee Nil
Generation of Extra Reports Nil
Talent Management Application Nil
Training for PDA Analysts R3000 per person
Training for Line Managers R1000 per person

25. Costing for Companies without Psychometrists & Psychologists
Number of Credits Cost Per Credit / Person (Ex VAT)
10-100 R600
101-250 R544
251-500 R463
>500 R376.05
System Costs Nil
License Fee Nil
Generation of Extra Reports Nil
Psychologist Support & Feedback Nil
Talent Management Application Nil
Training for Line Managers R1000 per person

26. Rolling out the PDA
 Training
 System implementation
 Purchasing Credits
 OR Bureau approach