1. An Insight into PDA Assessments
PDA International
South Africa
2. Agenda
• PDA International & Latitude 26
• What is the PDA (Personal Development Analysis)?
• The differences between the PDA & other DiSC Tools (features & pricing)
• Using the PDA
• Company Accreditation Process and Use of the PDA
• Partnerships
• PDA & Talent Management
• PDA Clients & Testimonials
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3. PDA International & Latitude 26
• Latitude 26 was awarded the exclusive sales & distribution rights to the PDA
Behavioural Assessment Tool in April 2012
• The PDA has been used in the international market over the past 10 years in
countries such as: Spain, UK, USA, Portugal, Italy, Romania, India, Saudi Arabia,
and Costa Rica.
• PDA International (South Africa) is run by Latitude 26
• Latitude 26 is an Organisational Psychology consultancy that specialises in 3 core
areas:
– Talent Assessment
– Talent Management
– PDA Test Distribution & Consulting Services
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4. PDA is assessment tool that describes
people’s behavioural profile
PDA is an online psychometric assessment tool which analyses individuals’
behavioural profiles
The test identifies individuals’ preferences; what their strengths are, motivators,
and where they have an opportunity for development
PDA is used in several HR practices, such as Selection, Staffing, Training and
Development, and Retention
The PDA report focuses on describing the person’s profile in relation to the
workplace: communication style, leadership style, sales style and administrative
orientation
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5. The tool breaks down the behavioural
profile into many useable areas for
evaluation
• The PDA report will describe the following aspects:
Leadership style
Decision-making style
How to lead this person to success
Emotional Intelligence
Persuasive skills
Analytical skills
Sales skills
Motivation level
Main skills and strengths
Areas of improvement
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6. The tool breaks down the behavioural
profile into many useable areas for
evaluation
• The PDA report will describe the following aspects:
Leadership style Proactive Leader
Administrative Leader
Decision-making style Counselor
How to lead this person to success Dynamic Leader
Implementor
Emotional Intelligence Negotiator
Technical Leader
Persuasive skills
Analytical skills
Sales skills
Motivation level
Main skills and strengths
Areas of improvement
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7. The tool breaks down the behavioural
profile into many useable areas for
evaluation
• The PDA report will describe the following aspects:
Leadership style
Decision-making style Risk-Taker
Conflicted
How to lead this person to success Cautious
Emotional Intelligence
Persuasive skills
Analytical skills
Sales skills
Motivation level
Main skills and strengths
Areas of improvement
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8. The tool breaks down the behavioural
profile into many useable areas for
evaluation
• The PDA report will describe the following aspects:
Leadership style
Decision-making style
Natural Behavioural Style
How to lead this person to success Communication method
Emotional Intelligence Motivators
Strengths
Persuasive skills
Analytical skills
Sales skills
Motivation level
Main skills and strengths
Areas of improvement
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9. The tool breaks down the behavioural
profile into many useable areas for
evaluation
• The PDA report will describe the following aspects:
Leadership style
Decision-making style
How to lead this person to success
Rational
Emotional Intelligence
Balanced
Persuasive skills Emotional
Analytical skills
Sales skills
Motivation level
Main skills and strengths
Areas of improvement
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10. PDA’s simple methods for determining the
profile are based on several underlying theories
Marston’s
Semantic
Study
Perception
~86 Key Words
Self-Concept
Self-
Consistency
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11. These theories lead to Marston’s model which
describes human behaviour in terms of 5 axes
Proactivity
Axis of Axis of
Risk Extroversion
People
Energy
Task
Axis of Axis of
Norms Patience
Receptivity
Emotional Rational
Axis of Self-Control
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12. PDA displays these 5 axes in its report, showing
where the individual lies on each dimension and
describing their corresponding behaviour
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13. The report also includes charts and indicators to
be analysed by PDA Analysts in order to give a
deeper interpretation
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14. Some of the key parameters of the PDA
Graph
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15. Is Your Employee Emotionally Intelligent?
Logical
Axis of
Self-
Control
Emotional
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18. What is the decision making style?
Natural Behaviour Role Behaviour
Cautious Tension Risky
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19. Does Your Employee Have Energy /
Alertness?
Natural Behaviour Role Behaviour
Slow / Lacks energy Usually Alert Very Alert & Energetic
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20. Is Your Employee Engaged?
Natural Behaviour Role Behaviour
Unmotivated Motivated Stressed
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21. Is Your Employee Flexible to Change?
Natural Behaviour Role Behaviour
Overly Flexible Usually Flexible Inflexible
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22. Differences between PDA & other DiSC tools
on features
Other
Features PDA DiSC
tools
Axis Intensity: Measures the intensity of each behavioural
tendency a X
Profile intensity: Measures how “faithful” the evaluated
person is to his or her behavior. It assesses the
flexibility/rigidity level of the person evaluated
a X
Energy level: Measures the level of energy available. Provides
better understanding of the motivation and stress level a X
Consistency indicator: Measures the information’s consistency
and quality level a X
Self control axis: the 5th axis measures the individual’s
capacity to control impulses and emotions, related to
“Emotional Intelligence”
a X
Competency Assessment: Includes the 24 competencies of the
Hay Group model for competency assessment a X
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23. Differences between PDA & other DiSC tools
in pricing
Other
Pricing PDA DiSC
tools
Unlimited Free Tests: No credit is consumed by completing the
PDA form. You can have unlimited people in the database with
completed PDAs without having consumed credit
a X
Unlimited Reports per Person: 1 credit is consumed for every
person to whom a report is issued. The credit is per person,
meaning that you can issue any kind of report about a person
however many times you want and only 1 credit will be
a X
consumed by that person
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28. Company Accreditation Process and Use of
the PDA System - Companies
• Step 1: Training
– In order to be provided with access to the PDA system
and its related functionality, your organisation would
need to send at least one suitably qualified individual
(i.e. Senior HR Manager and / or Psychologist) for
training on the instrument.
– Once this person has written and passed the
accreditation exam, you would be provided with
access to the entire PDA system.
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29. Company Accreditation Process and Use of
the PDA System - Companies
• Step 2: Purchasing Credits
– Once your organisation has at least one accredited PDA
Analyst in their employment, the company will be able to
purchase credits to be used to generate PDA reports.
– It is important to note that the PDA system only charges one
credit per person. This means that you will be able to utilise
an individual PDA profile as many times as required (such as
to compare a person to as many positions as possible, against
as many different competencies as possible, and to generate
individual or team reports, etc), and will still only be charged
one credit.
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30. Company Accreditation Process and Use of
the PDA System - Companies
• Step 2: Purchasing Credits Contd
– if a company employs either an Industrial
Psychologist or Psychometrist, then a discount will
be provided
– If the company does not employ an Industrial
Psychologist or Psychometrist, then Latitude 26
will provide all of the psychological applications of
the PDA to clients (i.e. feedback, interpretation
etc)
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31. Partnership Agreements
• PDA South Africa can also enter into partnership agreements with:
– Independent Psychologists
– Psychometrists
– HR Consultancies
– Recruitment Companies
• The partnership model provides the following benefits:
– Discounts on credits
– Increase your sales by adding a new product to your portfolio.
– Add value to your products and services by integrating the tools of PDA
International.
– Generate consulting projects leveraged on the tools of PDA
International.
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32. Creating an effective and mature talent
management program should be a high priority for
companies
A mature Talent Management system provides many benefits:
•Half the rate of turnover
•Twice the rate of promotions
•80% better in developing great leaders
•92% better at creating a pipeline of ready successors
•71% higher scores on employee engagement
•68% greater ability to plan for future talent needs
•62% high scores on developing employees
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33. PDA can be leveraged in many facets of talent
management
• Select the ideal • Understand the
candidate for the development needs
position of employees through
PDA
Recruitment
Development
and Selection
Leadership
Training
Coaching
• Teach leader self- • Apply actions to
awareness, identify address development
profiles of the team and needs
the environment
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35. Client Testimonial
The use of PDA adds tremendous value in being able to generate online reports to assess
the candidates against the behavioral demands of each position.
This information can be utilized in both the selection and development
processes of internal employees.
Verónica Climent
Head of Careers and Development
Santander Río
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36. Client Testimonial
“PDA has allowed us to rationalize our HR processes around talent incorporation and
management. PDA is an excellent tool which allowed us to develop executive training
and development programs, with an objective analysis of individual and team needs.
Being able to rely on the support of PDA consultants for the development of individual
and group activities has been of great help to us, by providing integrated solutions of
great value to participants with short-term results.”
Jorge Buforn
Responsible for Training & Development
Pepsico Foods Southern Cone
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37. Contact Us
Thank you!
For further information about
PDA Assessments, please visit us at:
www.pdainternational.co.za
salesza@pdainternational.net
+27 (0)11-803 9658
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