5. ACKNOWLEDGEMENT
I am highly indebted to our economic teacher for her
guidance and constant supervision as well as for providing necessary
information regarding the project & also for her support in completing the
project.
I have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals and
organizations. I would like to extend our sincere thanks to all of them.
My thanks and appreciations also go to my school in developing the
project and people who have willingly helped me out with their abilities.
7. INTRODUCTION
Anyone who consumes goods is a consumer. Consumer gets exploited
in the market. They respond to advertisements and buy goods.
Generally, advertisement does not give all the information that a
consumer needs to know or wants to know about a product.
With the growth of private sector there is a greater need for discipline
and regulation of the market. Consumers must be aware of the sale
and purchase of goods, the health and security aspects also. Ensuring
the safety of food items sold in the market is essential these days.
8. Rights and Duties of Consumers
Rights:-
1. Right to Safety—to protect against hazardous goods
2. Right to be Informed—about price, quality, purity
3. Right to choose—access to a variety of goods and services at competitive prices.
4. Right to be Heard—consumers interest and welfare must be taken care of
5. Right to seek Redressal—protection against unfair trade practices and settling genuine
grievances.
6. Right to Consumer Education.—Kowledge about goods and issues related to
consumers.
Duties:-
1. Get a bill for every important purchase and also the Warranty card
2. Check the ISI mark or Agmark on the goods
3. Form consumer awareness groups
4. Make a complaint on genuine grievances.
5. Consumers must know to exercise their rights.
9. SPREADSHEET
NAME AGE GENDER PRODUCT NAME
Shaziamohammed 18 years female signal
Layla 25 years female Close-up
asla 22 years Female crest
noora 25 years female anchor
huma 24 years female pepsodent
maryam 21 years female Colgate
lema 21 years Female signal
sarah 23 years Female signal
Divya 20 years Female Close-up
hamood 18 years Male Close-up
10. ANALYSIS
According to the survey taken on the topic consumer awareness the
following analysis is taken.
Q.1. Do you check the dates of production and expiration before
purchasing them?
Interpretation: According to the graph shown above, the survey
shows 6 numbers of people said yes and 4 people said no. Therefore,
the expiry date of the products is seen and a consumer is aware of
this.
Q.2. Do you check quality and standardization marks such as ISO and
SASO?
Interpretation: According to the graph shown above, it shows 1
number of people said yes and 9 people said no. Therefore, a
yes no
0
2
4
6
8
graph 1
graph 1
yes no
0
2
4
6
8
10
graph 2
graph 2
11. consumer does not check the quality and standardization marks
mentioned on the item.
Q.3. Do you examine the ingredients used?
Interpretation: According to the graph shown above, it shows that 3
numbers of people said yes and 7 said no. Therefore, a consumer does
not check the ingredients used.
Q.4. Do you complain the store in case of dissatisfaction?
Interpretation: According to the graph shown above, it shows that 8
numbers of people said yes and 2 said no. Therefore, a consumer
complains the store in case of dissatisfaction.
yes no
0
1
2
3
4
5
6
7
8
graph 3
graph 3
yes no
0
2
4
6
8
10
graph 4
graph 4
12. Q.5. are your complains timely attended?
Interpretation: According to the graph shown above, it shows that 9
numbers of people's complains have attended and 1 of them suffered
with the problem.
Q.6have you ever filed a case in consumer court of dissatisfaction
regarding to the product?
Interpretation: According to the graph shown above, it shows that
no one has filed a case in consumer court.
yes no
0
2
4
6
8
10
graph 5
graph 5
yes no
0
2
4
6
8
10
12
graph 6
graph 6
13. Q.7.was you complain attended to your satisfaction?
Interpretation: According to the graph shown above, it shows that 9
numbers of the people said yes and one of them said no. Therefore
complains made by many of them was attended to their satisfaction.
Q.8. Are you aware of consumer courts, for redressal of grievances of
consumers?
Interpretation: According to the graph shown above, 10 numbers of
the people said yes and none of them said no. Therefore, people are
aware of consumer courts for redressal of grievances of consumers.
yes no
0
2
4
6
8
10
graph 7
graph 7
yes no
0
2
4
6
8
10
12
graph 8
graph 8
14. Q.9. is the advertisement of the product persuasive?
Interpretation: According to the graph shown above, 2 numbers of
the people said yes and 8 of them said no. Therefore, people are not
convinced by the advertisement.
Q.10. Do promotional offers and marketing campaigns such as free
toothbrush, discount and buy 1 get 1 free attract you?
Interpretation: According to the graph shown above, 2 numbers of
the people said yes and 8 of them said no. Therefore, people are
attracted by the advertisements.
yes no
0
2
4
6
8
10
graph 9
graph 9
yes no
0
2
4
6
8
10
graph 10
graph 9
15. Remember the 3 Rs of a dutiful consumer
Reduce: Consume onlywhat you need, if possible reduceconsumptionof
water, electricity, fuel and other non-renewable
Reuse: If a product can serve you for a longerperiod, use it insteadofbuying a
new one.
Recycle: Don’t litterthe environment pleaserecycledegradableor recyclable
materials throughscrapdealers
16. SUMMARISED PRESENTATION OF
INFORMATION AVAILABLE
THROUGH QUESTIONNAIRE
Total number of household visited -10
Number of questionnaire used-10
Sex Information---
Male -1
Female -9
0
2
4
6
8
10
male female
information
information
17. RECOMMENDATIONS
1. According to the survey conducted I found that almost every
consumer first check the expiry date on the items when they buy
different products. Therefore, it should not only be mandatory to
the food items and medicines but also to the cosmetics bought n
other different items.
2. People do not cross check the quality and standardization of the
products mentioned on the items. Thus it is recommended that
people should check the quality and standardization and then
purchase the item.
3. People are aware of the consumer courts but still they do not go
there for complains. Thus they should go and complain so that
necessary action should be taken.
4. So, to conclude I feel that a consumer have several rights and
duties and carry authority to complain whatever is going wrong.