it contain information on Creativity lateral thinking

1. Lateral thinking &
Creativity

2. 1
Lateral Thinking - Theory
The brain is not intended for creative thinking
The brains power is in forming patterns
and sticking to these patterns
SO
To become creative you need to block
normal channels and “cut across patterns
in a self-organizing information system”

3. Lateral Thinking (Oxford
Dictionary )
Lateral Thinking - “Seeking to solve problems by unorthodox or
apparently illogical methods.

4. Explaining lateral thinking
Mind is like mud – grooves are formed where water/thoughts run. Need to
form new avenues
“Discovery consists of looking at the same thing as everyone else and thinking
something different” Albert Szent-Gyorgyi, Nobel Prize Winner

5. Lateral Thinking - steps
1. Select and Define – in this step, the objectives are stated and the focus is
established
2. Generate Ideas – in this step, lateral thinking provides a set of tools and
techniques to generate several ideas
3. Capture and Work with output – in this step, the ideas generated are
evaluated and the best ones are selected/refined
4. Deploy – develop and implement an action plan

6. SEQUENCE IS NOT FIXED, BUT OFTEN IT IS:
1 WHITE – INFO
2 GREEN – IDEAS
3YELLOW – BENEFITS OF IDEAS
4 BLACK – EVALUATION
5 RED – FEELINGS
6 BLUE - CONCLUSIONS

7. The Random Word
The most simple lateral thinking technique
Uses a randomly selected NOUN to stimulate thought about new patterns
The word must be RANDOM to force the new patterns
The mind will take the random word and create a new pattern

8. RANDOM WORDS
1. rocket, crib, taxi, doorknob, tongue
2. frog, ice, solvent, brake, bat
3. Cloud, hose, butterfly, paint, thunder
4. Slide, silicone, wave, lemon, button
5. Song, toilet, peanut, hill, venom

9. Alternative
What is an Alternative?
◦When searching for an solution, we come up with an idea
◦There may be another idea that can also accomplish the same result -
alternative
◦Example situation – quench thirst
◦water 
◦alternatives : milk, coffee, tea, wine, beer, soda

10. Provocation
Most of the times, when a statement is made there is a previous reason for
saying it
Gravity pulls objects downward
A provocation is something that is said without having a good reason for
saying it, the reason is generated afterwards
Planes can land upside down!

11. The creative challenge
It is based on the belief that the present way of doing things does not have to be
the best, it is just one way to do things
It is based on examining the way things are done now, on what we take as given,
what are assumptions
WHAT IF WE TRY THIS…?

12. Remove 2 lines from this figure so that 2 squares remain
Lateral Thinking Exercise

13. Creativity (wikipedia)
Creativity is a mental and social process involving the generation of new
ideas or concepts, or new associations of the creative mind between
existing ideas or concepts.
Creation of something new
Creative ideas are usually considered to have both originality and
appropriateness.

14. Myths about Creativity
1. Creativity is a natural talent
some people may have creative talent just as in sports or music, but creativity is a
skill that can be taught

15. Myths about Creativity
2. Only rebels are creative
Rebels go against everything, sometimes creativity requires destroying the
established ideas but most times it requires discipline and leverage

16. Myths about Creativity
3. Right Brain (lefties)/Left Brain (righties)
Being creative is about changing existing perceptions and patterns (which will be
in the left brain)

17. Myths about Creativity
4. Only artists creative
There is creativity in some artistic expression but there is also established
patterns that have to be changed

18. Myths about Creativity
5. Creativity requires release and craziness
Some people need to be released from their inhibitions, but creativity is more
about changing patterns

19. Myths about Creativity
6. Creativity requires intuition
Intuition is that gut feeling, the unconscious
thinking process – this can help to change
patterns but it is not a skill

20. Myths about Creativity
7. Scatter gun
Although random thoughts can generate ideas, it is not a repeatable skill

21. Myths about Creativity
8. Intelligence
Intelligent people are not necessarily more
creative, sometimes they know too much
about the limitations of present patterns

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