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E-COMMERCE PRESENTATION
ON
RESONANCE.AC.IN
SAIKAT BHOWMICK
DM14B35
CORE-MARKETING
ABOUT RESONANCE
Resonance was founded on 11th April, 2001 by Mr R.K. Verma, B.Tech, Electrical and
Electronics from IIT Madras.
Coming from an obscure town to becoming the top educationist in the field of education,
enabling students from all part of the country to realize their dreams of IIT
The institute is having its own Study Centres which are offering Classroom Programmes
• Jaipur (2005)
• Bhopal (2007)
• Delhi (2008)
• Lucknow (2008)
• Kolkata (2008)
• Nagpur (2008)
• Mumbai (2008)
• Udaipur (2010)
• Bengaluru (2010)
• Bhubaneswar (2010)
• Ahmedabad (2010)
• Patna (2011)
• Visakhapatnam (2011)
SERVICES
Resonance is a leading coaching institute for preparation of :
 Competitive entrance exams for Engineering and Medical like IIT-JEE, AIEEE, AIPMT etc.
 Scholarship/Talent hunt Exams Like NTSE, KVPY & Olympiads.
For the above mentioned exams we provide different modes to reach our students. They are:
• Classroom Contact Programmes : The traditional approach of teaching where a student has to attend classes on
regular basis
• Distance Learning Programmes : The Learning Methodology of DLPs involve learning at home by going through &
practicing the study material, doing/attempting home assignments (Sheets), doubt removal through e-mail/phone
• e-Learning Programmes: This is the futuristic approach towards learning. e-Learning at present is restricted through
Online Testing and CDs/Books. The Live-video Learning Programmes (LLPs) have been just launched at some schools
during academic session 2010-11
10 COACHING INSTITUTES
1. Vibrant Academy
2. Resonance
3. Bansal Classes
4. FIITJEE, Delhi
5. T.I.M.E
6. Allen Career Institute
7. Vidya Mandir Classes
8. Aakash Institute
9. IITiansPACE
10. Super 30
RESONANCE.AC.IN
Audience GeographyTRAFFIC RANKS
Source : www.alexa.com
NUMBER OF PAGES
AUDIENCE DEMOGRAPHY
Source : www.alexa.com
HOW ENGAGED ARE VISITORS TO RESONANCE.AC.IN
SOURCE OF VISITORS OF RESONANCE.AC.IN TOP KEYWORDS FROM SEARCH ENGINES
Source : www.alexa.com
COMPETITORS ANALYSIS
Source : www.alexa.com
ANALYSIS REPORT
Source : www.site-
analyzer.com
OFF SITE OPTIMIZATION
• Indexed Pages
• Backlinks
• Hosting dnsracks.com
Source :
www.seotoolscerntral.com
ON SITE OPTIMIZATION
• Meta Description - Top JEE Advanced (IIT JEE) Coaching, Pre Medical (AIPMT)
Coaching, JEE Main (AIEEE) Coaching at RESONANCE. PRE MEDICAL, JEE Main
(AIEEE) coaching institute in Kota. Commerce Coaching, best faculty team for
JEE, latest study material, best Classroom coaching, best correspondence
courses, test series
• Meta Keywords - JEE Main (AIEEE), JEE Advanced (IIT-JEE), Pre Medical
(AIPMT) Coaching, IIT-JEE Coaching, IIT Coaching, AIEEE Coaching, Top
Coaching Institute Kota, Coaching Classes, IIT-JEE, Pre-Medical, AIEEE,
AIPMT, AIIMS Coaching, Institute for IIT-JEE, Institute for Pre-Medical,
Institute for AIEEE, Resonance Kota, Resonance India, IIT JEE 1st Rank, IIT-
JEE Top Rank, IIT-JEE Toppers, Top Ranks, Topper, Top Rankers, IIT-JEE Best
Rank, JEE Topper, JEE (Main+Advaned) Toppers, JEE Advanced Best
Selections, JEE Advanced Best Results
• Text/Html Ratio - 44.66%
Source :
www.seotoolscerntral.com
IMPROVEMENTS REGARDING ON SITE
OPTIMIZATION
Meta
Description
The Meta Description Tag doesn't affect page's ranking in the search
engines (for the most part), but it is still important for SEO. It is worth
having an accurate meta description, which may improve the Click-
through. Try to limit its length to 60 - 150 characters.
Meta Keywords Although the keyword meta tags don't count in Google's ranking, it is
still a major factor for other search engines to consider. Ideally, meta
keywords should contain no more than 256 characters, and separate the
words or phrases using a comma.
Text/Html Ratio A Text to HTML ratio of below 30% is not favourable for SEO. Include
more relevant text to your pages to increase your keyword density
Load Time The load time is quite favourable with 1.04 sec
Source :
www.seotoolscerntral.com
RECOMMENDATION
• The page loading time is though low but it can be still
decreased
• if
Thank

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Resonance.ac.in

  • 2. ABOUT RESONANCE Resonance was founded on 11th April, 2001 by Mr R.K. Verma, B.Tech, Electrical and Electronics from IIT Madras. Coming from an obscure town to becoming the top educationist in the field of education, enabling students from all part of the country to realize their dreams of IIT The institute is having its own Study Centres which are offering Classroom Programmes • Jaipur (2005) • Bhopal (2007) • Delhi (2008) • Lucknow (2008) • Kolkata (2008) • Nagpur (2008) • Mumbai (2008) • Udaipur (2010) • Bengaluru (2010) • Bhubaneswar (2010) • Ahmedabad (2010) • Patna (2011) • Visakhapatnam (2011)
  • 3. SERVICES Resonance is a leading coaching institute for preparation of :  Competitive entrance exams for Engineering and Medical like IIT-JEE, AIEEE, AIPMT etc.  Scholarship/Talent hunt Exams Like NTSE, KVPY & Olympiads. For the above mentioned exams we provide different modes to reach our students. They are: • Classroom Contact Programmes : The traditional approach of teaching where a student has to attend classes on regular basis • Distance Learning Programmes : The Learning Methodology of DLPs involve learning at home by going through & practicing the study material, doing/attempting home assignments (Sheets), doubt removal through e-mail/phone • e-Learning Programmes: This is the futuristic approach towards learning. e-Learning at present is restricted through Online Testing and CDs/Books. The Live-video Learning Programmes (LLPs) have been just launched at some schools during academic session 2010-11
  • 4. 10 COACHING INSTITUTES 1. Vibrant Academy 2. Resonance 3. Bansal Classes 4. FIITJEE, Delhi 5. T.I.M.E 6. Allen Career Institute 7. Vidya Mandir Classes 8. Aakash Institute 9. IITiansPACE 10. Super 30
  • 7. NUMBER OF PAGES AUDIENCE DEMOGRAPHY Source : www.alexa.com
  • 8. HOW ENGAGED ARE VISITORS TO RESONANCE.AC.IN SOURCE OF VISITORS OF RESONANCE.AC.IN TOP KEYWORDS FROM SEARCH ENGINES Source : www.alexa.com
  • 10. ANALYSIS REPORT Source : www.site- analyzer.com
  • 11. OFF SITE OPTIMIZATION • Indexed Pages • Backlinks • Hosting dnsracks.com Source : www.seotoolscerntral.com
  • 12. ON SITE OPTIMIZATION • Meta Description - Top JEE Advanced (IIT JEE) Coaching, Pre Medical (AIPMT) Coaching, JEE Main (AIEEE) Coaching at RESONANCE. PRE MEDICAL, JEE Main (AIEEE) coaching institute in Kota. Commerce Coaching, best faculty team for JEE, latest study material, best Classroom coaching, best correspondence courses, test series • Meta Keywords - JEE Main (AIEEE), JEE Advanced (IIT-JEE), Pre Medical (AIPMT) Coaching, IIT-JEE Coaching, IIT Coaching, AIEEE Coaching, Top Coaching Institute Kota, Coaching Classes, IIT-JEE, Pre-Medical, AIEEE, AIPMT, AIIMS Coaching, Institute for IIT-JEE, Institute for Pre-Medical, Institute for AIEEE, Resonance Kota, Resonance India, IIT JEE 1st Rank, IIT- JEE Top Rank, IIT-JEE Toppers, Top Ranks, Topper, Top Rankers, IIT-JEE Best Rank, JEE Topper, JEE (Main+Advaned) Toppers, JEE Advanced Best Selections, JEE Advanced Best Results • Text/Html Ratio - 44.66% Source : www.seotoolscerntral.com
  • 13. IMPROVEMENTS REGARDING ON SITE OPTIMIZATION Meta Description The Meta Description Tag doesn't affect page's ranking in the search engines (for the most part), but it is still important for SEO. It is worth having an accurate meta description, which may improve the Click- through. Try to limit its length to 60 - 150 characters. Meta Keywords Although the keyword meta tags don't count in Google's ranking, it is still a major factor for other search engines to consider. Ideally, meta keywords should contain no more than 256 characters, and separate the words or phrases using a comma. Text/Html Ratio A Text to HTML ratio of below 30% is not favourable for SEO. Include more relevant text to your pages to increase your keyword density Load Time The load time is quite favourable with 1.04 sec Source : www.seotoolscerntral.com
  • 14. RECOMMENDATION • The page loading time is though low but it can be still decreased • if
  • 15. Thank

Editor's Notes

  1. Index Pages - These are the number of pages that are indexed by each search engine. You can use Google webmaster tool to submit a sitemap or ping service in order to speed up the indexing process. Back links - Inbound links are incoming links to a website or web page. This is a crucial factor in search engine optimization (SEO), as this is an indication of how popular or important a website is.
  2. 1.Google chooses to display meta descriptions in the search results, which will help users to have a clear idea of the URL's content. It is worth having an accurate meta description, which may improve your Click-through 2. A Text to HTML ratio of below 30% is not favorable for SEO. Include more relevant text to your pages to increase your keyword density.