SEO, or search engine optimization, is a way to increase your visibility online and bring search traffic. You probably already have an SEO strategy in place to help with digital marketing. SEO is different from local SEO because the purpose of local SEO is to promote your services, products, or location to customers within your area.

1. 6 Important Reasons to Hire Local SEO Services
SEO, or search engine optimization, is a way to increase your visibility online and bring search
traffic. You probably already have an SEO strategy in place to help with digital marketing. SEO
is different from local SEO because the purpose of local SEO is to promote your services,
products, or location to customers within your area.
This matters because now, more than ever, people seeking online are looking to connect with
various local businesses, from nearby restaurants to plumbers who serve specific areas to
movie listings for theaters close to them. In fact, Google recommends nearly 46% of all
searches now have local intent, so reaching out to those likely customers is absolutely a must to
help them reach from your website to your location. Here are some undeniable reasons to get
your local SEO marketing off the ground this year.
They’re Already Looking For You

2. No matter what vertical you’re in, customers turn to Google to reach out to companies like
yours. And don’t skip this one: 78% of local mobile searches lead to offline buying. They search
online and buy in person. When you turn to expert SEO services to help boost your appeal to
local customers, you’re ensuring that they’re going to notice you before they find any of your
competitors.
Local SEO Means Real-Time Results for Those Nearby
When people are searching for local companies, they do so because they want a solution right
now. Many search for a particular provider without any one company in mind, so improving your
local SEO plan means providing those right-now effective solutions for people who need your
guidance fast.
Local Online Directories
Whether it’s Yelp or Angie’s List, local directories genuinely have a bit of influence over those
searching for help in a specific area, and if you appear on the top pages of local results, it may
be from one of those lists.Part of the aim of local SEO is to improve your listings in those
directories, and that can mean people are clicking in from one of those or just from the search
engine listing for your business convert at considerably higher rates.
Your Business Listing is Free
Almost every company today has a Google My Business listing. It’s absolutely free, and when
you claim it, you’re considerably more likely to show up in the search engine results for those
searching for your company. Much of the purpose of local SEO is to make your business more
noticeable in spaces like Google, so step one is usually claiming that listing to help improve the
number of people coming directly to you.
Traditional Media No Longer Holds the Real Power
Local traditional newspapers have lost as much as 80% of their regular readership over the past
many years. People are watching online for businesses with which they can connect, and the
most effective way to do that now is to reach out online.
The Powerful ROI May Prove Helpful

3. Not all of your digital marketing efforts give a solid ROI, but local SEO absolutely does. Once
achieved, you’ll begin to physically see the return on the investment you made, thanks to the
foot traffic through the door.