This document provides details on facilities planning and management for a proposed hotel called Aura Spa & Hotel in Devanahalli, Bangalore. It discusses selecting the location for its proximity to the airport and developing IT sector. It also outlines the hotel's room categories and amenities to meet requirements for a 4-star boutique hotel. Modern technologies are implemented to reduce environmental impact and enhance the guest experience through features like keycard access, telepresence marketing and soundproofed rooms.

1. Facilities Planning & Rooms Division Management
FACILITIES PLANNING & ROOMS DIVISION MANAGEMENT
HOTEL PROJECT REPORT
APRIL 2014
INTRODUCTION
FACILITIES PLANNING IS THE PROCESS OF DECISION MAKING ON THE ACCOMMODATION ASPECT OF THE
ORGANIZATION. IT INVOLVES A SYSTEMATIC APPROACH TO DESIGNING THE PREMISE SO AS TO MAKE THE BEST
USE OF THE LAND AREA, WITHOUT HAMPERING THE USER’S EXPERIENCE. THE AREA SHOULD BE DESIGNED SO AS
TO INCREASE OPERATIONAL EFFICIENCY AND COMPLEMENT THE THEME OF THE HOTEL. THIS IS ESPECIALLY TRUE
FOR A BOUTIQUE HOTEL.
FACILITIES PLANNING WITH RELATION TO HOTELS IS THE PROCESS OF DESIGNING OF THE ACCOMMODATION AND
SERVICE FACILITIES OF THE HOTEL. IT DEALS WITH THE PROCESS OF DESIGNING THE ENTIRE HOTEL, WHICH
INCLUDES: FRONT OFFICE, THE GUEST ROOMS AND GUEST FACILITIES SUCH AS SPA, SWIMMING POOL,
RESTAURANTS, BARS, ETC.
IT INVOLVES THE USE OF A VISION IN CREATING A PLAN THAT WILL NOT JUST MEET THE CURRENT NEEDS OF THE
INDIVIDUALS FOR WHOM IT IS BEING ESTABLISHED BUT ALSO KEEPING IN MIND THE CHANGES IN THE TASTES AND
PREFERENCES/REQUIREMENTS OF THE SAME IN THE YEARS TO COME.
A WELL-DEVELOPED FACILITY PLAN IS ONE THAT NOT ONLY MEETS PRESENT NEEDS BUT ALSO MAKES WAY FOR
EXPANSION IN THE COMING FUTURE. THE TRADEMARKS OF A WELL-DEVELOPED FACILITY PLAN ARE:
 WHERE ATTENTION HAS BEEN PAID TO THE INTERNAL AND EXTERNAL ENVIRONMENTAL OF THE
ORGANIZATION.
 WHERE A SURVEY HAS BEEN DONE OF THE NEEDS OF THE CLIENTS AND POTENTIAL THREATS THAT THE
COMPETITORS MIGHT BRING FORTH. THIS HELPS US DESIGN OUR OWN ORGANIZATIONAL TARGETS.
 WHERE THE FACILITY’S DESIGN IS IN SYNCHRONIZATION WITH THE MISSION OF THE ORGANIZATION.
 WHERE THE FACILITY IS ABLE TO DISTINGUISH ITSELF FORM ITS COMPETITORS TO PROVIDE AN
INDIVIDUALIZED VALUE PROPOSITION.

2. Facilities Planning & Rooms Division Management
CONTENT REVIEW
THE FPRDM MODULE REQUIRES US TO HAVE AN UNDERSTANDING OF THE PROCEDURE OF ESTABLISHING AN
ACCOMMODATION FACILITY. THE ASPECTS THAT IT REQUIRES US TO COVER ARE: LEGAL, REAL ESTATE AND
INTERIOR DESIGNING ELEMENTS OF ESTABLISHING A HOTEL. THIS REPORT DEALS WITH THE SAME IN RELATION TO
INDIA. TO GET A DEEPER UNDERSTANDING OF THE SAME, SYNDICATE 2 CHOSE TO TAKE THE SITE OF ITS HOTEL IN
DEVANAHALLI, BANGALORE. WE PLAN TO OPEN A SPA HOTEL. OUR HOTEL, ‘AURA SPA & HOTEL’- GETS ITS NAME
FROM THE FACT THAT IT IS IN SYNC WITH THE AURA OF THAI THAT SURROUNDS IT.
IT IS KNOWN THAT HOTELS CAN BE CLASSIFIED INTO FOUR MAIN TYPES ON THE BASIS OF FACILITIES PROVIDED–
BUDGET, MID-MARKET, UPSCALE OR UPPER UPSCALE. THE HOTEL WE PLAN TO OPEN IS A BUDGET HOTEL IN
BANGALORE.
THE LEARNING OUTCOMES REQUIRE US TO CREATE A SYNERGY OF TECHNOLOGY AND ENVIRONMENTALLY
FRIENDLY PRACTICES. THUS WE INCORPORATED MODERN TECHNOLOGY AND GREEN PRACTICES IN AURA SPA &
HOTEL TO MEET THE NEEDS OF TODAY’S MARKET.
WE ANALYZED THE GRADING SCHEME FOR HOTELS- ON THE BASIS OF THE REQUIREMENTS TO BE MET FOR
ACHIEVING THE RESPECTIVE STAR CATEGORIES. KEEPING THE SAME IN MIND, WE HAVE DESIGNED A HOTEL
WHICH WILL MEET THE MINIMUM REQUIREMENTS AS TO BE CLASSIFIED AS A 4 STAR HOTEL IN BANGALORE.
FURTHER, WE LOOKED AT THE REQUIREMENTS THAT WERE REQUIRED TO BE MET TO BE CLASSIFIED AS A
BOUTIQUE HOTEL, SIMILARLY, WE HAVE DESIGNED AURA SPA & HOTEL IN THE BASIS OF THE SAME GUIDELINES.
AFTER GREAT CONSIDERATION, WE HAVE DECIDED TO OPEN AURA SPA & HOTEL IN THE DEVANAHALLI LOCALITY
IN BANGALORE. THE REASON FOR CHOOSING THIS LOCATION IS THAT IT IS AWAY FROM THE CENTER OF THE CITY
AND MATCHES OUR REQUIREMENTS FOR A QUIET ENVIRONMENT, A LARGE PROPERTY, WHICH IS ABLE TO OFFER
REASONABLE RATES TO THE GUEST.

3. Facilities Planning & Rooms Division Management
DISCUSSION
LOCATION
WHEN GETTING INTO THE DETAILS OF AURA SPA & HOTEL, WE FOUND OUT THE COST OF ACQUISITION OF THE
LAND FROM UMA’S REALTY, A COMMERCIAL REAL ESTATE AGENCY THAT DEALS IN REAL ESTATE IN BANGALORE.
THE PRICE QUOTED TO US WAS RS.10 CRORE PER ACRE OF LAND IN DEVANAHALLI. WHICH BROUGHT US A LAND
COST OF RS.40 CRORE (10 CRORE X 4 ACRES).
FOR CALCULATION THE COST OF LAYING THE FOUNDATION OF THE BUILDING, WE CONTACTED BSCPL
INFRASTRUCTURE LIMITED, BANGALORE. THEY QUOTED AN APPROXIMATE COST OF RS.1600/SQ. FT. FOR LAYING
THE BASIC FOUNDATION OF THE HOTEL. THIS BROUGHT US A COST OF RS.23.04 CRORE (1,44,000 SQ.FT./1 ACRE
*RS.1600 PER SQ.FT.)
AFTER ANALYZING THE PROSPECTS OF THE LOCATION, WE HAVE FOUND THE SEVERAL BENEFITS IN OPENING A
THAI BOUTIQUE RESORT IN DEVANAHALLI. ONE ADVANTAGE IS THAT THE AREA HAS THE BANGALORE
INTERNATIONAL AIRPORT- WHICH HAS SEEN A 19.3% RISE IN PASSENGER TRAFFIC, WITH DOMESTIC TRAFFIC
CONTRIBUTING TO 21.4% TO THE GROWTH AND INTERNATIONAL TRAFFIC CONTRIBUTING 11.2% TO THE
GROWTH.
ANOTHER UPSIDE IS THAT DEVANAHALLI IS SOON TO BECOME THE LARGEST HUB OF INFORMATION TECHNOLOGY
IN INDIA. THE BANGALORE CHIEF MINISTER HAS PROCLAIMED THE 10,000 ACRE PLOT AT DEVANAHALLI AS THE
INFORMATION TECHNOLOGY INVESTMENT REGION OF BANGALORE.
OWING TO ITS PROXIMITY TO THE AIRPORT AND ITS ADVANCED TECHNOLOGICAL DEVELOPMENT, IT IS A
DESIRABLE FOR BUSINESS CLIENTS COMING FROM ABROAD AS IT SUITS THEIR NEEDS FOR A TECHNOLOGICALLY
SUFFICIENT SURROUNDING. THUS MAKING IT IDEAL FOR A HOSPITALITY PROJECT.
WITH THE GROWTH OF THE NORTHERN IT SECTOR OF BANGALORE, DEVANAHALLI IS SOON TO BECOME THE
SISTER CITY OF BANGALORE. THUS MAKING IT AN IDEAL PLACE FOR INVESTMENT IN THE LONG RUN.
MARKET
THE MARKET SEEMS LUCRATIVE AS IT IS ONE OF THE LESS SATURATED METROPOLITAN MARKETS. AS PER A
BUSINESS STANDARD ARTICLE- ‘BANGALORE HOTEL MARKET TO SEE SUPPLY GLUT’, THERE IS STILL SCOPE FOR THE
DEVELOPMENT OF THIS CITY IN TERMS OF THE TOTAL ROOM REQUIREMENT AS COMPARED TO OTHER CITIES
SUCH AS PUNE, JAIPUR AND HYDERABAD. (KULKARNI, 2013)

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TOURIST SEGMENTATION
ADDITIONALLY, WE FOUND THAT THE RATIO OF INTERNATIONAL TOURISTS WAS LARGER THAN THAT OF
DOMESTIC TOURISTS AS PER THE DATA GIVEN BY THE KARNATAKA TOURISM DEPARTMENT ON ITS OFFICIAL
WEBSITE. THIS IS ANOTHER CONTRIBUTING FACTOR THAT LED US TO BE CONFIDENT THAT AURA SPA & HOTEL-
LOCATED NEAR THE BANGALORE INTERNATIONAL AIRPORT, WOULD BE IDEALLY PLACED. IT WOULD BE IN
PROXIMITY TO THE AIRPORT FOR INTERNATIONAL TRAVELERS AND PROVIDE A PLACE FOR SECLUSION- AWAY
FROM BUSY CITY LIFE FOR LOCALS AND DOMESTIC TRAVELERS.
THE TOURIST SEGMENTATION WHICH WILL BE THE MAJOR SOURCES OF REVENUE FOR AURA SPA & HOTEL ARE:
 MAJORITY OF THE TOURISTS WHO VISIT BANGALORE- BOTH DOMESTIC AND INTERNATIONAL ARE MALE.
 THE MAJOR PART OF THE TOURISTS- DOMESTIC AND INTERNATIONAL ARE BETWEEN THE AGES OF 35-45.
 THE MAJOR TOURIST THAT VISIT YEAR ROUND INCLUDE:
 GROUP TRAVELERS. (FOREIGN AND DOMESTIC)
 HONEYMOON COUPLES.
 FAMILIES. (SOMETIMES IN THE ABSENCE OF CHILDREN)
 EMPLOYEES WHO ARE A PART OF THE EMPLOYEE/ASSOCIATE WELFARE PROGRAMS.
 INDIVIDUALS DESIRING SPA TREATMENT.
LOOKING AT THIS SEGMENTATION, IT IS REASONABLE TO CONCLUDE THAT A SPA HOTEL IS THE REQUIREMENT OF
THE TOURISTS VISITING BANGALORE. AND THUS THE REQUIREMENT OF THE CITY ITSELF.
THE SEASONAL PERIOD FOR TOURISTS IS BETWEEN OCTOBER TO MARCH & THAT OF THE OFF SEASONAL PERIOD IS
BETWEEN THE MONTHS OF APRIL TO SEPTEMBER.
LICENSES REQUIRED & TAXES
WE LEARNT OF THE VARIOUS LICENSES REQUIRED AND THE RESPECTIVE ISSUING AUTHORITIES RESPONSIBLE FOR
THE SAME. THE LICENSES RANGED FROM SANCTIONS FOR THE BUILDING PLAN, HEIGHT CLEARANCE TO
APPROVALS FOR SEWAGE LINES AND COLD STORAGE. ADDITIONAL LICENSES INCLUDE THE FSSAI LICENSE, LICENSE
FOR POWER, AND ELECTRIC INSTALLATION. WE ALSO LEARNT THE VARIOUS TAXES THAT WOULD BE APPLICABLE
ON US AND THE CONTROLLING BODIES FOR THE SAME ALONG WITH THE RATE AT WHICH THEY SHALL BE APPLIED.
SOME OF TAXES THAT WE ARE REQUIRED TO PAY AS PER GOVERNMENT LAWS ARE: SERVICE TAX, VALUE ADDED
TAX, PROPERTY TAX, PROFESSIONAL TAX AND INCOME TAX. ABOVE ALL OF THESE, WE SHALL CHARGE A SERVICE
CHARGE BETWEEN 5-10% FOR ALL SERVICES PROVIDED.
ROOM CATEGORIES

5. Facilities Planning & Rooms Division Management
THE ROOM CATEGORIES IN AURA SPA & HOTEL ARE:
1. STANDARD ROOM- IT IS OUR BASE CATEGORY ROOM. IT IS 350 SQ. FT. IN AREA.
2. DELUXE ROOM- IT IS SIMILAR TO THE STANDARD ROOM, BUT HAS A PRIVATE BALCONY ATTACHED TO IT. IT IS
450 SQ. FT. IN AREA.
3. DAVANA SUITE- IT INCLUDES A LIVING ROOM ADDITIONAL TO THE BEDROOM AND AN ATTACHED PRIVATE
BALCONY. IT IS 600 SQ. FT. IN AREA.
4. AURA SUITE- IT IS THE LARGEST SUITE ROOM OF OUR HOTEL, HAVING TWO BEDROOMS A LIVING ROOM WITH
A DINING ROOM, A BALCONY, AND A JACUZZI & STEAM ROOM. . IT IS 750 SQ. FT. IN AREA.
5. SABAI SUITE- IT IS THE LARGEST SUITE ROOM OF OUR HOTEL, HAVING TWO BEDROOMS A LIVING ROOM WITH
A DINING ROOM, A BALCONY, AND JACUZZI & STEAM ROOM. THUS, IT IS ESSENTIALLY LIKE AN AURA SUITE,
EXCEPT THE FACT THAT THE AURA SUITE IS DESIGNED IN A CONTEMPORARY STYLE, WHEREAS, THE SABAI
SUITE HAS A THAI THEMED DÉCOR IN IT. IT IS 750 SQ. FT. IN AREA.
SOME OF THE UNIQUE FEATURES OF THE ROOMS WE OFFER AT THE AURA HOTEL & SPA ARE:
 A CUPBOARD AND MINIBAR BUILT INTO THE WALL- TO MAKE THE ROOM LOOK MORE SPACIOUS.
 ELECTRONIC IRD AND SPA MENUS ON THE TELEVISION. WHERE THE ITEMS TEMPORARILY NOT AVAILABLE ON
THE MENU CAN BE REMOVED INSTANTLY TO AVOID GUEST COMPLAINTS.
REQUIREMENTS TO BE CLASSIFIED AS A BOUTIQUE HOTEL
AS PER THE BOUTIQUE LIFESTYLE & LODGING ASSOCIATION, NEW YORK, THE REQUIREMENTS FOR A HOTEL TO BE
CLASSIFIED AS A BOUTIQUE HOTEL ARE:-
 THE ROOM INVENTORY MUST BE BELOW 100.
 THE HOTEL MUST HAVE A CHARACTERISTIC ATMOSPHERE OF INTIMACY.
 THE HOTEL STAFF MUST BE CAPABLE OF ANTICIPATING CUSTOMER NEEDS. THUS THEY NEED TO HIGHLY
TRAINED AND EXPERIENCED STAFF.
 THE HOTEL SHOULD HAVE A UNIQUE THEME THROUGHOUT ITS PREMISE. THIS SHOULD MAKE UP AN
INTEGRAL PART OF ITS AMBIENCE.
REQUIREMENTS TO BE CLASSIFIED AS A 4 STAR HOTEL
ADDITIONALLY, AS AURA SPA & HOTEL IS A 4 STAR HOTEL, AS PER THE HOTEL STAR CLASSIFICATION STANDARDS
SET BY THE MINISTRY OF TOURISM, THE FACILITIES AT THE HOTEL THAT CONFORM WITH THE SAME ARE LISTED
BELOW:-
 THE MINIMUM SIZE OF THE BEDROOM (EXCLUDING BATHROOM) MUST BE AT LEAST 140SQ FT.

6. Facilities Planning & Rooms Division Management
 ALL THE ROOMS MUST BE FULLY AIR CONDITIONED.
 FLOORS AND WALLS MUST BE NON-POROUS.
 AT LEAST 1 DISABLED ROOM.
 ONE MULTI CUISINE RESTAURANT CUM COFFEE SHOP
 ONE SPECIALTY RESTAURANT.
 24 HOURS ROOM SERVICE.
 VALET SERVICES FOR GUESTS.
 IRON AND IRONING BOARD. (PREPLACED IN ROOM OR AVAILABLE ON REQUEST.)
 BUSINESS CENTER.
TECHNOLOGIES IMPLEMENTED
THE TECHNOLOGIES WE HAVE IMPLEMENTED IN AURA SPA & HOTEL ARE:
TECHNOLOGY APPLICATION
ECO SMART MODULATION OF TEMPERATURE IN GUEST ROOMS.
HELPS REDUCE WASTEFUL COOLING CONSUMPTION,
REDUCING COSTS AS WELL AS KEEPING IN TERMS
WITH OUR CSR.
ECO GUARD MODULATION OF POWER SUPPLY IN GUEST ROOMS.
HELPS REDUCE ELECTRICITY CONSUMPTION,
REDUCING COSTS AS WELL AS KEEPING IN TERMS
WITH OUR CSR.
RFID KEY CARDS SECURE GUEST ROOMS AND SECURITY IN
TRANSACTIONS MADE BY GUEST. GUESTS CAN,
THROUGH THEIR CARDS CHECK IN, CHECK OUT, CHECK
THEIR OUTSTANDING BALANCE AT ANY POINT OF
TIME. (THIS HELPS KEEP TRACK OF THEIR EXPENSES)
3 WAY CHECK IN WE PROVIDES 3 WAYS OF CHECKING IN INTO THE
HOTEL- ON IPAD, KIOSK CHECK IN, OR THE
TRADITIONAL WAY.
RESA IT IS ONE OF OUR MOST IMPRESSIVE TECHNOLOGIES.
IT IS ESSENTIALLY AN ONLINE CENTRAL RESERVATION
SYSTEM. WORKS ON A VOICE RECOGNITION SYSTEM

7. Facilities Planning & Rooms Division Management
THROUGH WHICH THE SOFTWARE AUTOMATICALLY
MAKES A RESERVATION. THEREBY REDUCING
REQUIREMENT OF STAFF.
NOOK E READER AN IPAD WHICH WILL PROVIDE SEVERAL FEATURES
SUCH AS GOOGLE MAPS, AND BROWSING AND
DOWNLOADING. IT EVEN HAS SELECTED PRE-
INSTALLED EBOOKS LIBRARY, MOVIES FOR THE GUEST.
MILLIMETER WAVE SCANNER A FULL BODY RADIO WAVE SCANNER FOR EXPRESS
SECURITY CHECK. NO ADDITIONAL LUGGAGE
SCANNER IS REQUIRED.
EREVMAX IT IS AN ONLINE PORTAL, WHEREBY HOTELS
EXCHANGE THEIR ARR, REVPAR, REVPAR PREMIUM &
OTHER SUCH DATA FOR MUTUAL BENEFIT – UNDER A
STRICT CONFIDENTIALITY AGREEMENT. REAL-TIME
DATA AND UPDATING OF ROOM RATES ON
DISTRIBUTION CHANNELS PROMPTLY.
TELEPRESENCE MARKETING SHOWS THE HOTEL IN REAL TIME- AVAILABLE ON
HOTEL WEBSITE. LET’S GUEST KNOW THE CURRENT
ACTIVITIES HAPPENING IN THE HOTEL. WE CAN EVEN
GIVE A GUEST A VIRTUAL TOUR OF THE ROOM. THE
VIDEO SHALL BE AVAILABLE ON ONLINE WEBSITES
SUCH AS OUR PROPOSED OFFICIAL WEBSITE-
WWW.THEAURAHOTELANDSPA.COM, YOUTUBE,
FACEBOOK, TWITTER,
SOUNDPROOF WALLS TO GIVE THE GUEST THE ILLUSION OF INTIMACY IN HIS
ROOM. KEEPING IN THE THEME OF A SANCTUM FOR
THE HOTEL.
IN ALL OUR TECHNOLOGIES, EREVMAX RESTS ON THE ASSUMPTION THAT OTHER HOTELS TOO WILL SIGN UP TO
THE ONLINE PORTAL AND AGREE TO SHARE INFORMATION WITH US. IT IS A REVOLUTIONARY STEP TOWARDS
HEALTHY COMPETITION IN THE HOTEL INDUSTRY. THIS WILL HELP IMPROVE THE MEMBERS’ UNDERSTANDING OF
THE MARKET.
PACKAGES

8. Facilities Planning & Rooms Division Management
WE OFFER THREE PACKAGES TO OUR GUESTS AT THE AURA HOTEL & SPA. ALL ARE TWO ROOM NIGHT. THE
ADDITIONAL CONTENTS OF THE PACKAGE ARE GIVEN BY THEIR RESPECTIVE HEADS BELOW:
 WEEKEND PACKAGE- A CHEF’S TASTING MENU AT OUR SPECIALTY THAI RESTAURANT.
 SPA PACKAGE- A SINGLE TYPE OF MASSAGE WITH STEAM & SAUNA SESSION.
 FAMILY PACKAGE- A TRIP TO WONDERLA OR INNOVATIVE FILM CITY. ALSO THE ADDITIONAL BED IS FOR ONLY
RS.450 EXTRA. (AGAINST THE STANDARD RATE OF RS.750)
DYNAMIC RATES
THE VARIOUS DYNAMIC RATES OFFERED AT AURA HOTEL & SPA ARE:
 CORPORATE RATE – IT WOULD BE DETERMINED BY THE NUMBER OF ROOM NIGHTS THE COMPANY PROMISES
TO GIVE US IN THE FINANCIAL YEAR.
 ADVANCED PURCHASE – IN CASE A GUEST BOOKS A ROOM WELL IN ADVANCE OF HIS ACTUAL DAY OF
ARRIVAL, SAY; 20 DAYS PRIOR. THE GUEST WOULD RECEIVE A 15% DISCOUNT ON THE PUBLISHED TARIFF.
 TRAVEL AGENT RATE – IT WOULD BE THE RATE OFFERED TO TRAVEL AGENTS WHO HAVE AGREEMENTS WITH
US.
 DAY RATE – THIS IS A SPECIAL RATE OFFERED TO GUESTS WHO REQUIRE THE ROOM ONLY FOR DAY USE. HE IS
ENTITLED TO A 60% DISCOUNT ON THE ROOM RATE.
 AIRLINE RATE - BASED ON PROMISED ROOM NIGHTS IN THE AGREEMENT, COMPANIES LIKE INDIGO, SPICE JET,
ETC.
 INTRODUCTORY RATE – RS.500 OFF ON ALL ROOMS AS IT IS A NEW PROPERTY. THIS IS ALSO A MARKETING
STRATEGY.
 SEASONAL AND OFF SEASON RATE – DIFFERENCE OF RS.1000 TO RS.1500 ON ALL ROOM RATES. (APPROX.)
STAR PROGRAM (REPEAT PROGRAM)
FOR MAXIMIZING ON REVENUE, ANY STANDALONE HOTEL RELIES ON CUSTOMER RETENTION. BY TAKING A LOOK
AT THE ‘STAR PROGRAM’ OFFERED BY STARBUCKS, WE WERE ABLE TO DESIGN A GUEST RETENTION PROGRAM ON
THE SAME BASIS. IF A GUEST SPENDS A MINIMUM OF RS.30,000(GROSS AMOUNT) ON A SINGLE VISIT, HE
BECOMES ENTITLED TO THE STAR PROGRAM. AFTER JOINING THE PROGRAM, IF THE GUEST SPENDS A MINIMUM
OF RS.30,000 ON A SINGLE VISIT, HE RECEIVES AN ADDITIONAL STAR. THERE ARE PROGRESSIVE LEVELS BASED ON
THE NUMBER OF STARS THE INDIVIDUAL HAS EARNED. THEY ARE:
STAR MEMBERSHIP LEVEL BENEFITS ENTITLED TO

9. Facilities Planning & Rooms Division Management
2 BLUE 5% DISCOUNT ON SPA THERAPY. (CAN ONLY BE USED ONCE PER
VISIT)
5% DISCOUNT ON F&B SOFT
5 GREEN 10% DISCOUNT ON SPA THERAPY. (CAN ONLY BE USED ONCE PER
VISIT)
5% DISCOUNT ON F&B SOFT
10% DISCOUNT ON MINIBAR ITEMS.
10 SILVER 10% DISCOUNT ON SPA THERAPY. (CAN ONLY BE USED ONCE PER
VISIT)
10% DISCOUNT ON F&B SOFT
12% DISCOUNT ON MINIBAR ITEMS.
5% DISCOUNT ON ROOM RATE.
20 GOLD 15% DISCOUNT ON SPA THERAPY. (CAN ONLY BE USED ONCE PER
VISIT)
10% DISCOUNT ON F&B SOFT
15% DISCOUNT ON MINIBAR ITEMS.
10% DISCOUNT ON ROOM RATE.
AURA SPA & HOTEL, AS A RESPONSIBLE CORPORATE PERFORMS ITS BUSINESS WITH THE MOTIVE OF NOT JUST
PROFIT BUT ALSO SOCIALLY AWARE.
CRITIQUE
ROOM INVENTORY BREAKUP
WHEN DECIDING THE COMPONENTS OF OUR ROOM INVENTORY, WE SURVEYED THE OTHER SPA RESORTS IN THE
CITY. WE IDENTIFIED TWO COMPETITORS- ANGSANA OASIS SPA & RESORT & ESCAPE HOTEL & SPA. LOOKING AT
THE NUMBER OF ROOMS THEY HAD AND THEIR DIVISION INTO DIFFERENT CATEGORIES, WE WERE ABLE TO FORM
THE FOLLOWING CHART:
HOTEL ANGSANA OASIS SPA &
RESORT
ESCAPE HOTEL & SPA AURA SPA & HOTEL

10. Facilities Planning & Rooms Division Management
CATEGORY 1 42% 50% 47%
CATEGORY 2 20% 50% 33%
CATEGORY 3 20% 12%
CATEGORY 4 6.5% 7%
CATEGORY 5 6.5% 1%
CATEGORY 6 5%
SINCE MOST OF OUR GUESTS WOULD USE PRIMARY CATEGORY 1 AND CATEGORY 2 ROOMS- BASIC ROOMS, WE
HAVE ALLOCATED THE MAJORITY OF THE INVENTORY BREAKUP TOWARDS THESE TWO CATEGORIES. WE
CONCLUDED THE ABOVE BY STUDYING THE INVENTORY BREAKUP OF OUR COMPETITORS.
MARKET UNDERSTANDING
FOR THE PURPOSE OF UNDERSTANDING THE SITUATION OF BOTH OUR AND OUR COMPETITORS WE USED
INSTRUMENTS SUCH AS FAIR SHARE AND MARKET SHARE. THIS HELPED US CALCULATE THE OVERALL
PERFORMANCE OF EACH OF THE HOTELS- OUR COMPETITORS AS WELL AS OUR OWN. THROUGH FAIR SHARE
ANALYSIS, WE WERE ABLE TO CALCULATE THE CONTRIBUTION OF EACH HOTEL TO THE TOTAL NUMBER OF ROOMS
IN THE CITY. THROUGH ANALYSIS OF MARKET SHARE, WE WERE ABLE TO GET AN UNDERSTANDING OF THE
ACCURACY OF THE PROJECTION OF FUTURE OCCUPANCY. THE MORE ACCURATE THE PERFORMANCE RATIO, I.E.
THE CLOSER IT IS TO THE NUMBER, THE BETTER UNDERSTANDING THE HOTEL HAS OF THE MARKET.
THROUGH EREVMAX, WITH THE USE OF THE INSTRUMENTS SUCH AS REVPAR PREMIUM, WE WERE ABLE TO
COMPARE OUR REVPAR TO THAT OF OUR COMPETITORS. THROUGH THIS, WE SAW THAT OUR REVPAR WOULD BE
BETTER THAN ESCAPE HOTEL & SPA BUT NOT AS GOOD AS THAT OF ANGSANA OASIS SPA & RESORT. (UNDER THE
ASSUMPTION THAT WE ACHIEVED THE ASSUMED OCCUPANCY OF 65%)
CONCLUSION
AFTER THIS ANALYSIS OF THE ENVIRONMENT IN WHICH WE PROSPECT TO OPEN ‘AURA SPA & HOTEL’, WE
CONCLUDE THAT OUR PROPOSED HOTEL WOULD HAVE A HIGHLY FAVORABLE CHANCE OF BEING SUCCESSFUL- AS
IT MEETS THE REQUIREMENTS OF THE DEMANDS THUS, IT WOULD BE A VIABLE INVESTMENT.
THROUGH THIS PROJECT WE LEARNED THE TASKS THAT NEED TO BE UNDERTAKEN TO ESTABLISH A HOTEL. WE
LEARNED THAT THERE ARE SEVERAL REQUIREMENTS THAT NEED TO BE FULFILLED IN ORDER FOR A HOTEL TO BE
CLASSIFIED AS A STAR HOTEL- RANGING FROM 1 STAR TO 5 STAR. THE CONTROLLING BODY THAT DETERMINES
THESE REQUIREMENTS IS THE MINISTRY OF TOURISM.

11. Facilities Planning & Rooms Division Management
WITH THE FEATURES THAT WE OFFER IN OUR HOTEL AGAINST THE ANALYSIS WE HAVE DONE, I DO NOT HAVE ANY
DOUBT IN THE SUCCESS OF THE ‘AURA HOTEL & SPA’.