2. INTRODUCTION
• CLUB MAHINDRA HOLIDAYS IS AN INDIAN TRAVEL COMPANY
FOUNDED IN 1996. IT IS A PART OF THE MAHINDRA GROUP AND
PROVIDES HOLIDAYS ON A TIMESHARE BASIS. MAHINDRA HOLIDAY &
RESORTS INDIA LIMITED (MHRIL) IS A PART OF THE LEISURE AND
HOSPITALITY SECTOR OF THE MAHINDRA GROUP. VACATION
OWNERSHIP IS ITS KEY OFFERING AND "CLUB MAHINDRA" IS ITS
FLAGSHIP BRAND. MHRIL OFFERS FAMILY HOLIDAYS PRIMARILY
THROUGH VACATION OWNERSHIP MEMBERSHIPS FOR OVER A
PERIOD OF 25/10 YEARS.
3. • MISSION
GOOD LIVING, HAPPY FAMILIES
• VISION
WE WILL BE AMONG THE TOP 5 VO
COMPANIES OF THE WORLD IN TERMS OF
MEMBER BACE
• TAG LINE
JIYO LIFE (LIVE LIFE)
4. OPERATIONAL DEPARTMENTS IN CLUB
MAHINDRA HOTELS & RESORTS
• FOOD AND BEVERAGE PRODUCTION
• FOOD AND BEVERAGE SERVICE
• FRONT OFFICE
• HOUSE KEEPING
5. FOOD AND BEVERAGE PRODUCTION
• THE PRODUCTION DEPARTMENT IS THE MAIN DEPARTMENT IN
FOOD DIVISION, UNTIL THE PRODUCTION DEPARTMENT
PREPARES THE FOOD THE SERVICE DEPARTMENT WILL BE
UNABLE TO SELL BECAUSE THERE IS NO PRODUCT TO SELL SO
SERVICE DEPARTMENT WILL BE USELESS TO EXIST.
• THE MAIN FUNCTION OF THIS DEPARTMENT IS TO PROVIDE
VARIOUS TYPE OF DISHES TO THE GUEST AS PER THE MENU. TO
PROVIDE FOOD FOR VARIOUS BUFFET OR BANQUET PARTIES,
TO PROVIDE FOOD TO THE STAFF OF HOTEL, TO PREPARE
DIFFERENT TYPE OF DISHES FOR SPECIAL OCCASION ARE SOME
MAIN FUNCTION OF THIS DEPARTMENT.
6. FOOD AND BEVERAGE SERVICE
• THE FOOD AND BEVERAGE SERVICE DEPARTMENT ARE THE
INTEGRAL PLACE IN ANY HOTEL WHICH IS RESPONSIBLE FOR
THE SYSTEMATIC AND THE ACTUAL SERVICE OF FOOD AND
BEVERAGE TO THE GENERAL PUBLIC OR CUSTOMERS AS PER
THE ORDER IN ANY F &B OUTLETS. THIS DEPARTMENT PLAYS A
VITAL ROLE ON THE DELIVERING THE ACCURATE SERVICE OF
FOOD AND BEVERAGE BY PLACING THE ORDERS FROM THE HOT
OR COLD PLATES OF KITCHEN TO THE CUSTOMERS TABLE IN
THE PROPER AND THE HOSPITALITY MANNER. THIS
DEPARTMENT IS RESPONSIBLE FOR SELLING THE FOOD
PREPARED BY THE PRODUCTION THEY DEPEND ON
PRODUCTION DEPARTMENT.
7. FRONT OFFICE
• THE “FRONT OFFICE DEPARTMENT” IS THE MAJOR
DEPARTMENT IN A HOTEL WHICH IS SITUATED AT THE FRONT
PART OF THE HOTEL AND IS RESPONSIBLE FOR THE SALE OF
HOTEL’S ROOMS THROUGH THE SYSTEMATIC METHODS OF
RESERVATION FOLLOWED BY REGISTRATION AND ASSIGNING
ROOMS TO THE GUEST. FRONT OFFICE IS THE MOST IMPORTANT
DEPARTMENT AMONG ALL THE DEPARTMENTS OF THE HOTEL.
THROUGH ROOM SELLS HOTEL EARN MAXIMUM PROFIT AND
THE RESPONSIBILITIES OF SELLING THE ROOMS LIES WITH
FRONT OFFICE DEPARTMENT. ROOMS WHICH ARE NOT SOLD
THROUGH RESERVATION ARE SOLD BY THE RECEPTIONIST FOR
THE WALK-IN GUEST.
8. HOUSEKEEPING
• HOUSEKEEPING: IS THE SUPPORTING DEPARTMENT TO THE
FRONT OFFICE WHICH IS RESPONSIBLE FOR MAINTAINING
HYGIENE AND UPKEEP OF THE ROOMS AND HOTEL AS WELL AS
FRONT OFFICE AND HOUSEKEEPING TOGETHER FORM THE ROOM
DIVISION OF THE HOTEL. HOUSEKEEPING IS HEADED BY
EXECUTIVE HOUSEKEEPER WHO LEADS THE COMPLETE TEAM OF
HOUSEKEEPING WHICH CONSISTS OF ASST. HOUSEKEEPER,
FLOOR SUPERVISOR, ASSOCIATES AND FLORIST. BY PROVIDING
THE MAXIMUM COMFORTS TO THE GUEST, IT MAINTAINS THE
STANDARD OF THE HOTELS WHICH CONTRIBUTES THE HOTELS
IN ACHIEVING MAXIMUM PROFIT BY SELLING THE ROOMS. IT IS
ALSO REGARDED AS THE EYE AND EAR OF THE MANAGEMENT
FROM WHERE THE MAIN REVENUE INCOME IS GENERATED.
9. SWOT ANALYSIS OF THE HOTEL
• STRENGTH
CUSTOMER BASE OF OVER 143000 MEMBERS
40+ RESORTS IN VARIOUS LOCATIONS
BRAND PRESENCE IS QUITE HIGH DUE TO EXCELLENT ADVERTISING
NEW UNDER EXPLORED AND LESSER KNOWN LOCATIONS (EG. ASHTAMUDI IN KERALA)
HIGH BRAND RECALL
HOMELY AMBIENCE AND ARRANGEMENTS ADDS TO ITS WARMTH AS A HOSPITALITY
COMPANY
• WEAKNESS
• QUALITY OF SERVICES AND INFRASTRUCTURE IS NOT CONSTANT THROUGHOUT THE BRAND.
• COMPANY POLICIES REGARDING BOOKING OF ROOMS DOES NOT ALWAYS GO WELL WITH
CUSTOMERS (NEED TO BOOK 6 MONTHS PRIOR)
• CONSTANT POLITICAL DISTURBANCES WITHIN THE COUNTRY
10. • OPPORTUNITIES
INCREDIBLE INDIA CAMPAIGN HAS HAD A POSITIVE INFLUENCE ON INFLUX OF
FOREIGNERS TRAVELING TO INDIA. CLUB MAHINDRA SHOULD HAVE
PROGRAMS FOR FOREIGNERS.
WITH REDUCING SPENDING CAPACITIES, DOMESTIC TRAVEL IS INCREASING
INDIA.
• THREATS
INTERNATIONAL HOSPITALITY GIANTS ARE ENTERING ALL MARKETS AND
CATERING TO ALL SEGMENTS IN THIS SECTOR
ECONOMIC DOWNTURN MIGHT HAVE AN EFFECT ON EQUITY CAPITAL OF THE
COMPANY
