Hotels724 is real time booking platform for hotel sub-facilities like SPA, Restaurants and Meeting Halls. In hotels724, hotel profile is divided into facility specific sub-profiles which provides access to photos, description, terms of use, service portfolio, service prices, availability and user reviews and reservation of that sub-facility. Currently hotel SPA facilities are accepted to create and manage their profiles. Hotels724's business model depends on commision fees charged from facilities for each booking done.

1. Access to Hotel Services
Mikail Gürbüz| Founder

2. Founders
CEO
Mikail Gürbüz
CTO
Şerafettin Bilge
-Middle East Technical
University / Physics
- 2 start-up experience.
- Several positions in
Rixos Hotels and Istanbul
Congress Center
Operations
Fatih Tamince Cenk Ünverdi
-Founder / Rixos Hotels -Operational Manager /
Rixos The Palm Dubai
Advisors
- Programming Expert
- Expertise in diversive web
applications
- Strong software
development background

3. Problem&Opportunity
Hotels have a large portfolio of non-room services like SPA,
Restaurants, Pools and Saloons that are reservable by non-hotel
guests, however there is not any online platform that collects hotels
to provide listing&booking of this service portfolio.
There is not any web service or mobile application which
collects all hotels in one platform to provide hotel guests
order&booking opportunity of in-hotel specific service
portfolio.during check-in period. Today all in-hotel
orders/bookings/ are performed via calling reception.
There is not any mobile application that collects all hotels in
one platform to provide hotels opportunity to market their non-room
hotel service portfolio. Hotels are unable to promote
hotel portfolio either to in-hotel or non-hotel guests. Guests
do not have an awareness of upcoming events like meal
times, club events during stay unless they do not ask
reception or read bilboards in certain places of hotel.
C/IN HOTEL
RECEPTION

4. 64%
17%
9%
1,25%
4%
4%
Room Booking
Other F&B
Restaurants
Room Service
SPA
Other
Opportunity Market Size
Market opportunity
Global hotel Industry has an economic size of
600B dolars in revenue. Of this economic
volume, 380B is generated by room booking in
which major online travel agencies are
interested in while there still no systematic
online platform established to cover remaining
220B. Hotels724 is the hybride online systematic
established to cover this non-room size both
inside&outside the registered hotels
600
Billion

5. What is Hotels724?
IN-HOTEL/NON&HOTEL
MARKETER
Hotels724 is a web platform/mobile application that runs directly in mobile devices of users to provide access to
in-hotel specific service portfolio during check-in along with providing hotels to promote their service portfolio via
offers&information push notifications both to hotel and non-hotel guests. Hotels724 provides non-hotel users to
search/list/compare/booking of service portfolio of registered hotels such as SPA, Restaurant and Meeting Halls.

6. Current Product
http://hotels724.com/ ,
booking.com for non-room
hotel facilities
Hotels724 has been launced as an online platform that enables registered hotels to list their SPA facilities. As a
Turkey based startup, we are currently laser focused on SPA facilities in local market. Istanbul is one of largest local
market with high demand on traditional SPA treatments like Turkish Hamam and large number of luxurious hotels
with high class SPAs. We will continue with Restaurants and Meeting Halls. We are adressing hotels’ problem of
having difficulty to generate demand on non-room facilities from non-hotel guests.

7. Business Model
ALL
REGISTERED
HOTELS
C/IN HOTEL
NON-HOTEL
USER
HOTEL
GUEST
Hotels724 distributes service portfolio of registered hotels to end users. Business model depends on type of
distribution; If a registered hotel’s facilities(SPA, Res., Pool, Event, Fitness) are booked by a non-hotel user we
charge hotel by %15. If those facilities are booked by a guest of that hotel we charge hotel by 30 Cent. Any
notification(informative, invitation, marketing, special offer) sent by hotel either to hotel guests or non-hotel users is
charged by 30 Cent.

8. In-Hotel Value Proposition
Hotels724 encourages guest to increase their in-hotel spend, through purchases such as room
service, offers, spa and restaurant bookings and other opportunities presented in hotel portfolio.
The enticing visual experience invites guests to spend more and increases the revenues.
Hotel service portfolio no longer need to trawl through the separate menus inside the room;
guests can browse through the list in their preferred language, enticed by the stunning images
and detailed descriptions of the hotel service portfolio. Searching by service, event and offer
variety to decide what to order or to schedule what to do is simple. Additional information such as
service details, ingredients, aromas and other characteristics are all available at the touch of a
finger.
Hotels724 provides hotel the opportunity of promoting hotel portfolio to the guests. Offers
delivered through pop-up notifications help hotel to develop guest-specific instant marketing
strategies of services, activities and facilities; providing opportunity to increase occupancy rate
for underutilized scenerios.
Being a powerful reporting tool to record guests’ preferences; Hotels724 records guests’
requirements and movements at all time. This allows hotel to gain better insight into what the
guest is looking for and to be pro- active, recognizing that it can be updated internally in an
instant, enabling pop-up messages, promotions and offers to be displayed to guests as and
when required, with minimum effort.

9. Non-Hotel Value Proposition
Hotels724 provide users to search for/list/compare non-room hotel
services that are open to non-hotel users such as SPA, Restaurant,
Event, Pool and Fitness of registered hotels.
Hotels724 distributes user reviews in service oriented way by allowing
users share their experience under profile page of each specific
service. Service specific hotel reviews provides users opportunity to
have more precise&to the point pre-purchase view about quality of
service they are interested in.
Hotels724 provides hotel the opportunity of promoting hotel portfolio
to non-hotel users. Offers delivered through push notifications help
hotel to develop user-specific instant marketing strategies of services,
activities and facilities; providing opportunity to increase occupancy
rate for underutilized scenerios.
‘Hotels724 is proposed to be
directly integrated to our hotels’
database and help our guests to
access our various services. We
believe that Hotels724 will not
only increase awareness of the
services, but also help us
increase customer satisfaction
with our hotels.’
Fatih Tamince
Partner / Rixos Hotels

10. Competition
Non-Hotel Competition
Room SPA Restaurant EVENT
Online travel agencies like, hotels.com, booking.com, expedia.com are focused on Room booking only. Online SPA
platforms are Spafinder and Spaseekers which are local in USA, Canada, FRA, UK and Scotland. There are around
70K SPA’s registered in their cloud. Opentable has 30K and Zomato has around 50K restaurants registered in their
system. Opentable was acquired by Priceline and restaurants have to pay registration fees which reduces the
number of registered restaurants. Cvent and meetingsbooker collects all venues and organizators can compare and
request quotes from the venues they prefered.

11. Competition
In Hotel Competition
Currently there are in hotel mobile guest experience providers like Iris Valet, Intelity, Hotelmobile, Guestware. Those
software companies provide hotel specific tablet guest experience solutions via tablets belong to hotel. They do not
collect all hotels in one platform. User can not access hotel services if he is outside the room. They are still not
widespread, most of hotels do not use them. Hotels724’s differentiation from those providers is like Booking.com’s
differentiation with hotel website provider companies. Hotels724 collects all hotels in one platform, runs directly in
personal mobile device of the guest and disables need to use different mobile applications of different hotels.

12. Marketing Plan
Chain 2
Major marketing plan is to register as many hotels as possible.
For this purpose 29 Rixos hotels will be used as pilot for SPA
booking version; around each Rixos, hotels that are part of a
hotel chain will be targeted in order to play a pilot hotel role for
the chain they belong to.
Rixos The Palm Dubai will play the major pilot role since each
hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm
Dubai as pilot we will try to register at least 1 hotel from each
hotel chain in order to set up an infrastructure to expand
through that hotel chain.
Rixos The Palm Dubai will play the major pilot role since each
hotel chain has at least 1 hotel in Dubai. Using Rixos The Palm
Dubai as pilot we will try to register at least 1 hotel from each
hotel chain in order to set up an infrastructure to expand
through that hotel chain.

13. Profit&Loss Forecast
Pessimistic Case

14. Key Financials
$ k
Pessimistic
Case
2017
Revenues: $3,571k
Net Profit After Tax: $1,197k

15. Exit Strategy
P Public Offer around $10B Valuation in 5 years
Sale to Priceline, Sabre, Expedia or Travelocity; Opentable.com
was sold to Priceline at 3B$ valuation, Lastminute.com was
acquired by Travelocity at $1B valuatio, Wotif was acquired by
Expedia at $703M valuation.
S

16. Required Investment
$200k for %20
Equity
We believe that best way to make our business succeed is to attract a large amount of equity capital from an
institutional Venture Capital Firm. We know that attracting this investment will not happen quickly, but we need to
raise money immediately to get Hotels724 off the ground and get some clients to prove our business proposition. For
this purpose we need an investment of amount 200K$ in order to prove our business to get next level investment.

17. We need your help to become;
The leading global mobile platform that runs in every hotel
in world to connect hotels to their in-hotel / non-hotel
guests.
The leading online marketing&booking platform for non-room
services of global hotel industry.
One of the fastest growing start-ups in world which has
potential to reach 1B$ company valuation barrier in 5
years.
Thank You.