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Pathway Group 
putting you first 
Strategic Aims 
2013 - 16 
Pathway College 
putting you first
Contents 
1. Foreword .........................................................................................................................................1 
2. Mission............................. ................................................................................................................2 
3. Business Aims ............................................................................................................................... 2
1. FOREWORD 
This policy document provides a summary of our company’s strategic aims for the 
next three years. It should be read in conjunction with the Pathway Group Business 
Development Plan 2013-2016 which sets out in more depth how we will be seeking 
to advance employment opportunities and advance peoples’ life prospects 
generally as well as making a real diff erence to local communities. 
Pathway Group will also be supporting the recovery and sustainable growth in the 
capacity of the local economies where we are working particularly through quality 
skills training that helps meet the skills needs of small and medium employers. 
Signed: 
Safaraz Ali 
Director 
Review Date: 12th November 2013 
1.
2. MISSION 
“Promoting and encouraging education and training which improves and 
advances employment prospects for Individuals thereby contributing to the 
success of Small and medium employers.” 
Pathway Group will be: 
• Fair 
• Innovative 
• Responsive 
• Supportive 
Our core values are: 
• Accountability 
• Collaboration 
• Environmental Responsibility 
• Openness 
• Professionalism 
• Equality 
• Retention 
• Achievement 
3. BUSINESS AIMS 
AIM 1: To further develop our learning off ering for both unemployed people 
and those already in employment. 
Objectives: 
• To incorporate ICT qualifi cations into our delivery; expand our e-learning options 
• To embed and/or contextualise skills for life learning in the areas of Health and 
Social Care including Child Care, Customer Services, Hospitality and Creative 
Industries 
• To further develop our vocational training services, specifi cally in the areas of 
Customer Services, Health and Social Care, Child Care, Creative Industries and 
Hospitality 
2.
• To expand our employer brokerage and work placement services 
• To prioritise training and personal development for client groups linked to 
social objectives (including, working with priority groups e.g. those at risk or 
currently redundant and groups under-represented in programmes including 
Apprenticeships) 
Key Performance Indicators: 
• To achieve ‘Prime’ contractor status by the end of 2015 
• To achieve year on year increases in the number of at risk of redundancy/ 
unemployed clients engaged in re-training/ pre-employment training between 
2013-2016 
• To achieve year on year increases in the number of employer linkages between 
2013-2016 
• To achieve year on year increases in the number of Apprentices completing and 
moving into sustainable employment between 2013-2016 
AIM 2: To improve the employment and other life opportunities of 
disadvantaged groups through quality information advice and guidance 
services (IAG) on employment and welfare related issues. 
Objectives: 
• To achieve year on year increases in the numbers of clients accessing and 
benefi tting from our IAG services between 2013-2016 
• To expand the number of our staff with relevant IAG accreditations 
• To retain our organisation’s matrix standard quality mark for both internal and 
external advice services 
• To enhance the eff ectiveness of our quality assurance audit systems to ensure 
consistency in the monitoring and evaluation of our IAG services 
• To identify and embed through staff development clear linkages between our 
objectives for our advice services and the overall objectives for Pathway Group 
Key Performance Indicators: 
• To achieve year on year increases in the percentage of users of our advice 
services taking up further education, training and employment between 2013- 
2016 
• To achieve a 30% increase in the number of IAG accreditations gained by 
Pathway Group between 2013-2016 
• To demonstrate through quantifi able evidence the improved effi cacy of our IAG 
services 
3.
AIM 3: To raise the profi le and recognition of the Pathway Group brand by 
employers, strategic bodies , a funders and major FE/Training providers 
through the company’s wider participation in networks, partnerships and 
consortia based projects including capacity building activities within the third 
sector 
Objectives: 
• To provide consultancy services and management services to other organisations 
where we have an expertise or through our participation can achieve economies 
of scale 
• To be a valued and productive delivery partner within further education, training, 
business and third sector networks 
• To raise the profi le of Pathway Group with decision makers at local, regional and 
national levels 
Key Performance Indicators: 
• To increase by 30% the volume (measured in days) of our consultancy services to 
businesses including social enterprises by the end 2015 
AIM 4: To make Pathway Group one of the top choices in which people want to 
work and grow professionally 
Objectives: 
• To provide staff with the knowledge and skills to engage more eff ectively with 
employers, partners and other stakeholders 
• To develop a competency framework to support our human resources strategy 
and succession planning processes through training programmes which ensure 
that staff development is aligned with company objectives 
• To champion good practice and celebrate the impact of our work 
• To review our staff benefi ts package and continue to invest in staff development 
Key Performance Indicators: 
• To introduce at least one annual event to recognise and celebrate staff and 
collective achievements by the end of 2013 
• To achieve year on year incrementally positive feedback captured in the 
monitoring framework which addresses levels of staff satisfaction and degree of 
satisfaction in the support and supervision provided by managers 
4.
AIM 5: To access new markets and diversify Pathway Group funding streams to 
expand our funding base 
Objectives: 
• To further develop a strategy in support of the business plan which is based on 
funding programmes rather than programming funds 
• To further develop an enterprise culture including increased customised support 
to business start ups and small businesses 
• To embed an enterprise culture at all levels of our organisation 
• To extend the regional locations for our customised support programmes 
including tailored pre-employment training to meet the needs of local 
businesses 
Key Performance Indicators: 
• To extend our service delivery locations and work based learning to at least 
three new regions or sub regions by the end of 2015 
5.
Pathway College 
putting you first 
Pathway Group 
putting you first 
Pathway Group 
Fairgate house, 205 Kings Road, Tyseley, Birmingham B11 2AA 
Tel: 0800 955 0870 / 0121 707 0550 
Email: info@pathwaygroup.co.uk 
Web: www.pathwaygroup.co.uk

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Strategic Aims 2013-2016

  • 1. Pathway Group putting you first Strategic Aims 2013 - 16 Pathway College putting you first
  • 2. Contents 1. Foreword .........................................................................................................................................1 2. Mission............................. ................................................................................................................2 3. Business Aims ............................................................................................................................... 2
  • 3. 1. FOREWORD This policy document provides a summary of our company’s strategic aims for the next three years. It should be read in conjunction with the Pathway Group Business Development Plan 2013-2016 which sets out in more depth how we will be seeking to advance employment opportunities and advance peoples’ life prospects generally as well as making a real diff erence to local communities. Pathway Group will also be supporting the recovery and sustainable growth in the capacity of the local economies where we are working particularly through quality skills training that helps meet the skills needs of small and medium employers. Signed: Safaraz Ali Director Review Date: 12th November 2013 1.
  • 4. 2. MISSION “Promoting and encouraging education and training which improves and advances employment prospects for Individuals thereby contributing to the success of Small and medium employers.” Pathway Group will be: • Fair • Innovative • Responsive • Supportive Our core values are: • Accountability • Collaboration • Environmental Responsibility • Openness • Professionalism • Equality • Retention • Achievement 3. BUSINESS AIMS AIM 1: To further develop our learning off ering for both unemployed people and those already in employment. Objectives: • To incorporate ICT qualifi cations into our delivery; expand our e-learning options • To embed and/or contextualise skills for life learning in the areas of Health and Social Care including Child Care, Customer Services, Hospitality and Creative Industries • To further develop our vocational training services, specifi cally in the areas of Customer Services, Health and Social Care, Child Care, Creative Industries and Hospitality 2.
  • 5. • To expand our employer brokerage and work placement services • To prioritise training and personal development for client groups linked to social objectives (including, working with priority groups e.g. those at risk or currently redundant and groups under-represented in programmes including Apprenticeships) Key Performance Indicators: • To achieve ‘Prime’ contractor status by the end of 2015 • To achieve year on year increases in the number of at risk of redundancy/ unemployed clients engaged in re-training/ pre-employment training between 2013-2016 • To achieve year on year increases in the number of employer linkages between 2013-2016 • To achieve year on year increases in the number of Apprentices completing and moving into sustainable employment between 2013-2016 AIM 2: To improve the employment and other life opportunities of disadvantaged groups through quality information advice and guidance services (IAG) on employment and welfare related issues. Objectives: • To achieve year on year increases in the numbers of clients accessing and benefi tting from our IAG services between 2013-2016 • To expand the number of our staff with relevant IAG accreditations • To retain our organisation’s matrix standard quality mark for both internal and external advice services • To enhance the eff ectiveness of our quality assurance audit systems to ensure consistency in the monitoring and evaluation of our IAG services • To identify and embed through staff development clear linkages between our objectives for our advice services and the overall objectives for Pathway Group Key Performance Indicators: • To achieve year on year increases in the percentage of users of our advice services taking up further education, training and employment between 2013- 2016 • To achieve a 30% increase in the number of IAG accreditations gained by Pathway Group between 2013-2016 • To demonstrate through quantifi able evidence the improved effi cacy of our IAG services 3.
  • 6. AIM 3: To raise the profi le and recognition of the Pathway Group brand by employers, strategic bodies , a funders and major FE/Training providers through the company’s wider participation in networks, partnerships and consortia based projects including capacity building activities within the third sector Objectives: • To provide consultancy services and management services to other organisations where we have an expertise or through our participation can achieve economies of scale • To be a valued and productive delivery partner within further education, training, business and third sector networks • To raise the profi le of Pathway Group with decision makers at local, regional and national levels Key Performance Indicators: • To increase by 30% the volume (measured in days) of our consultancy services to businesses including social enterprises by the end 2015 AIM 4: To make Pathway Group one of the top choices in which people want to work and grow professionally Objectives: • To provide staff with the knowledge and skills to engage more eff ectively with employers, partners and other stakeholders • To develop a competency framework to support our human resources strategy and succession planning processes through training programmes which ensure that staff development is aligned with company objectives • To champion good practice and celebrate the impact of our work • To review our staff benefi ts package and continue to invest in staff development Key Performance Indicators: • To introduce at least one annual event to recognise and celebrate staff and collective achievements by the end of 2013 • To achieve year on year incrementally positive feedback captured in the monitoring framework which addresses levels of staff satisfaction and degree of satisfaction in the support and supervision provided by managers 4.
  • 7. AIM 5: To access new markets and diversify Pathway Group funding streams to expand our funding base Objectives: • To further develop a strategy in support of the business plan which is based on funding programmes rather than programming funds • To further develop an enterprise culture including increased customised support to business start ups and small businesses • To embed an enterprise culture at all levels of our organisation • To extend the regional locations for our customised support programmes including tailored pre-employment training to meet the needs of local businesses Key Performance Indicators: • To extend our service delivery locations and work based learning to at least three new regions or sub regions by the end of 2015 5.
  • 8. Pathway College putting you first Pathway Group putting you first Pathway Group Fairgate house, 205 Kings Road, Tyseley, Birmingham B11 2AA Tel: 0800 955 0870 / 0121 707 0550 Email: info@pathwaygroup.co.uk Web: www.pathwaygroup.co.uk