Can you afford to charge more

2. • Do you prove you are cheaper
than your competitors or price-
match?
• It has long been the done thing in
many areas of business.

3. • A typical Miele machine
costs around twice the mid-
market standard one.
• But sales are growing year-
on-year.

4. Brand loyalty is down to the products’
• High quality
• Durability

7. Customers are willing to pay more upfront if:
• The product will last longer
• It’ll work out cheaper if they are less likely to
have to spend money on repairs
• They will not have to purchase a replacement
as quickly.

9. • It takes you 30 minutes to
deliver a piece of advice to a
client.
• The piece of advice saves their
company £10,000.
• The hugely positive impact
your time has had on your
client’s business justifies you
charging them more.

10. • Your costs have increased
• Your business is experiencing cash flow
problems
• A competitor is selling comparable
goods at a higher price

14. • Be honest.
• Remind your customers of your value
to them.
• Highlight the benefits of the product or
service.

15. @SafarazAli Safaraz Ali