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Media evaluation,[object Object],By Sade Clarke,[object Object]
Introduction ,[object Object],In this evaluation I am going to depict how my music video achieved its target goals by focusing on four main questions, which are:,[object Object],In what way does your media product use, develop or challenge forms and conventions of real media products?,[object Object],How effective is the combination of your main product and the ancillary texts?,[object Object],What have you learnt from your audience feedback?,[object Object],How did you use new media technologies in construction, research planning and evaluation stages?,[object Object]
In what way does your media product use, develop or challenge forms and conventions of real media products?,[object Object]
My media product follows generic codes and conventions that our target audience is use to, the main reason for this is to make sure they are familiar with the style and technique of our product therefore making it easier to understand.,[object Object],Using generic codes and conventions that our audience is used to challenges us , as a group, in many ways to step up our game and be different. That’s where having a USP (unique selling point) comes in, our USP is having our video in black and white which is different because its a  style which has been modernised.,[object Object]
Research is a vital element of our media product as it shows us what is needed to outline the basics of our music video. I deeply assessed different types of media formats and layouts which are in the same genre of my music video (UK Rap), as a result being able to understand the conventions needed to be involved for this genre to work. Abiding by these conventions allow the audience to develop a clear understanding of the concept given off from the video which is our aim. ,[object Object],Promotional offers, memorabilia and strong marketing approaches allow us as a team to and me as an individual to get under the skin of what its really like to sell our product. Making notes in my media journal of ways to promote and lure our audience into buying our product was effective because it made me want to work to the best to my ability to make our end result appealing in every way.,[object Object],Over all I am convinced that our final product mirrored the conventions which made the audience happy and enticed. Which is satisfying  enough to know that we  not only worked well on our own accord but also as a team when it comes to decision making and deep thought on planning.,[object Object]
Our main artist was Ibrahim alongside Abel,  two young males  performing in casual fashionable attire.  UK Rap video genre usually associates itself with a male rapping as the main artist and a female singing the chorus or adlibs, we as a group tried to challenge the conventions of real media products by leaving sum aspects the same and making the co star a male also. ,[object Object],Watching UK Rap music videos, the target audience aspire to be like the main star if they are also male by recognising the quality of their fashion, hair style and swagger, simultaneously  on behalf of the female  side of the target audience aspire to want and desire the star of our music video. ,[object Object],The  main star is purposely objectified on the front of the CD cover and poster to force the issue of portraying the image of the star.,[object Object]

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