FILM240

1. flipbook by | sabrina park
The Meteoric Rise of
as a Marketing Platform
Photo: Pawel Kadysz | Pexels

2. Instagram is a
mobile photo-
sharing app and
social network that
was created in 2010
by founders Kevin
Systrom and Mike
Krieger [1]
Photo by: Flickr

3. INSTAGRAM IS:
Mobile friendly [2]
Easy to navigate [2]
Allows users (companies) to amass a large following [2]
Photo by: Kaboompics | Pexels

4. With millions of
users, Instagram
has become the
perfect platform
for brands to get
quick messages
and photos toPhoto by: Oliur Rahman | Pexels

5. Why choose
Instagram?
Photo by: Pixabay | Pexels

6. Keep Up with the
Trends
“Instagram posts
generate a per-
follower engagement
rate of 4.21% which
is 58 times more
engagement per
follower than
Facebook and 120 Photo by: Stokpic | Pexels

7. Increase your
company’s brand
awareness by
showcasing your
products and services [4]
Photo by: Pexels

8. Instagram enables
companies to
easily reach their
customers on the
go as it is a mobile-
friendly app [2]
Photo by: Kaboompics | Pexels

9. Market Yourself in a New Way [2]
Photo by: Stokpic | Pexels

10. USE
#HASHTAGS
Incentivize
consumer
engagemen
t with your
brand by
asking
customers
to share
their photos
with a
#hashtag [3]
Photo by: Negative Space | Pexels

11. Pottery Barn utilizes
customer engagement
as a marketing tactic
on Instagram with
hashtag [3]
#MyPotteryB Photo by: Stokpic | Pexels

12. Enables Companies to Conduct Market
Research
Enables companies to conduct Market Research [2]
Photo by: Oliur Rahman | Pexels

13. Grow your
community
by
promoting
yourself to
younger
demographi
cs [2]
Photo by: Unsplash | Pexels

14. In 2015, 33% of US teens chose Instagram as their personal
number one social network, up from just 12% in 2012. This
compares favorably with Facebook and Twitter, which were
chosen by 14 and 20% of the respondents, respectively. [6]
Photo by: Negative Space | Pexels

15. Instagram
also enables
sponsored
posts in
order to
expand
audience
Paid
Media
[8]
Photo by: Negative Space | Pexels

16. “Instagrammin
g your
business” can
result to
increased
revenues [2]
Photo by: Breakingpic | Pexels

17. Connect with Influencers [3]
An advertising strategy that is commonly used on Instagram
is Celebrity Endorsement [7]
Photo by: Sascha Duser | Pexels

18. Earned Media:
Influenced but
not directly
controlled [8]
Likes
Comments
@Mentions
#Hashtags
Photo by: 2nix Studio | Shutterstock

19. “If social media
were truly
owned, brands
would have
control over the
experience,
access to their
fans, and full use
of data. Social
media is not
owned media.” –
Mark Boncheck,Photo by: Denys Prykhodov | Shutterstock

20. “Instagram is a proven social media platform that helps
businesses engage current customers and attract new
ones.” [2]
Photo by: Picjumbo | Pexels

21. nstagram your
Business. Photo by: Picjumbo | Pexels

22. Works Cited
1. Instagram for Business: Everything You Need to Know. (n.d.). Retrieved October 21, 2016, from http://www.businessnewsdaily.com/7662-
instagram-business-guide.html
2. Ten Reasons to Adopt Instagram as a Marketing Tool ... (n.d.). Retrieved October 21, 2016, from http://getlevelten.com/blog/felipa-villegas/ten-
reasons-adopt-instagram-marketing-tool
3. How to Create an Instagram Marketing Strategy | Sprout Social. (n.d.). Retrieved October 21, 2016, from
http://sproutsocial.com/insights/instagram-marketing-strategy-guide/
4. How To Use Instagram For Business - iDigic. (n.d.). Retrieved October 21, 2016, from http://www.idigic.net/instagram-for-business/
5. 5 Ways Marketers Can Use Instagram : Social Media Examiner. (n.d.). Retrieved October 21, 2016, from http://www.socialmediaexaminer.com/5-
ways-marketers-can-use-instagram/
6. 23 up-to-date stats and facts about Instagram you need to ... (n.d.). Retrieved October 21, 2016, from
https://searchenginewatch.com/2016/04/20/23-stats-and-facts-about-instagram/
7. Matrix, Sidney Eve. “Module 2: Promotional Media Part 1.” FILM 240 Lecture 1. Ellis Auditorium, Kingston. Sept 28, 2016. Lecture
8. Matrix, Sidney Eve. “Module 2: Promotional Media Part 2. .” FILM 240 Lecture 2. Ellis Auditorium, Kingston. Oct 5, 2016. Online lecture.
9. Bonchek, M. (2014, October 10). Making Sense of Owned Media. Retrieved October 21, 2016, from https://hbr.org/2014/10/making-sense-of-
owned-media
10. Beese, J. (2016, October 10). 5 Insightful Instagram Stats You Need To Know | Sprout Social. Retrieved October 21, 2016, from
http://sproutsocial.com/insights/5-instagram-stats/