2. A mobile app is a software application developed
specifically for use on small, wireless computing
devices, such as smartphones and tablets, rather than
desktop or laptop computers to access any where any
time.
4. Improve customer services and satisfaction
Reduce operational cost
Time saving process
Increase the customer retention
Faster transactions
Provision of multiple services
Improve the branding
5. Customer behavior
Saves customer time and energy
Reduce dependency of branch
Generate more transactions
Become more educated
Aware of their money transactions
Access account 24/7
6. Banks behavior
Cost effective for bank
Be able to generate more loyalty
Increase No. of customers by providing attractive and easy
features
Reduce crowding in branches
Enables bank to be connected with customers
Helps to retain valuable customer
7. Security reasons
Not using smartphones
Technology awareness
Cost of mobile app
Difficulty in usage
Banks need already fulfilled
8. Every transmitted information between mobile user and banks
are
-In the encrypted form and secured by firewall
-authorization key also exist ( user id )
-required pin or OTP
When the transaction is done, authorized customer receives a
message alert
If customer lost mobile can call bank to block app
9. Simple and easy to use
Menu based application program
Transmitted data is secured
Almost every smartphone can support this feature
No need to visit branch
Handle any transaction any where any time
10. Registration process
Through Branch: Customer needs to visit his parent branch
to fill a form.
Through Internet: Customer needs to visit
www.bankalhabib.com for registration process.
Android phone users need to download app from Google play
and Iphone users need to download from App Store.