What does strategic mean to you? Has to be a win-win in practice, not in theory. Have to realize 1 or more of these benefits to be strategic. More than 1 benefit, even better.
61% of organizations report that channel sales contribute more than 50% of their total revenue.
https://www.cgsinc.com/sites/default/files/media/resources/pdf/CGS_ChannelsInfographic_V1.pdf
Channel sales contribute 80% of the revenue for 45% of businesses.
https://www.cgsinc.com/sites/default/files/media/resources/pdf/CGS_ChannelsInfographic_V1.pdf
Source: A16Z, FinTech Scales Vertical SaaS
https://a16z.com/2020/08/04/fintech-scales-vertical-saas-2/
Maybe have Phil CTA to check us out at Booth 129 , exactpay.com, etc.