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SaaStr Workshop Wednesdays: The Path to Series B: Scaling Beyond Founder-led Sales with Atomico

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SaaStr Workshop Wednesdays: The Path to Series B: Scaling Beyond Founder-led Sales with Laura Connell, Partner at Atomico

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SaaStr Workshop Wednesdays: The Path to Series B: Scaling Beyond Founder-led Sales with Atomico
The Path to Series B: Scaling
Beyond Founder-Led Sales
SaaStr Workshop Wednesdays: The Path to Series B: Scaling Beyond Founder-led Sales with Atomico
Pros:
○ Flexibility as a founder
○ Natural credibility when leading sales as a founder
○ Chance to gain exceptional first-hand knowledge
Cons:
○ Can make it difficult to sell to larger clients
○ It’s not a repeatable process, and it doesn’t scale
○ Time is the enemy
SaaStr Workshop Wednesdays: The Path to Series B: Scaling Beyond Founder-led Sales with Atomico
SaaStr Workshop Wednesdays: The Path to Series B: Scaling Beyond Founder-led Sales with Atomico

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SaaStr Workshop Wednesdays: The Path to Series B: Scaling Beyond Founder-led Sales with Atomico

  • 2. The Path to Series B: Scaling Beyond Founder-Led Sales
  • 4. Pros: ○ Flexibility as a founder ○ Natural credibility when leading sales as a founder ○ Chance to gain exceptional first-hand knowledge Cons: ○ Can make it difficult to sell to larger clients ○ It’s not a repeatable process, and it doesn’t scale ○ Time is the enemy